Creative Content Development: Designed visually appealing email content that resonated with target audiences, contributing to increased brand engagement.Client Management: Managed client relationships, serving as a trusted advisor and strategic partner in guiding brand development and marketingProject Management: Managed multiple marketing and design projects simultaneously, consistently delivering high-quality results on time and within budget.

Campaign Optimization: Developed and executed numerous email marketing campaigns, leveraging automation tools to drive engagement, conversion, and retention. Improved campaign metrics by an average of 25% through A/B testing and segmentation.Automation Management: Managed complex automation workflows in Hubspot, integrating processes across multiple marketing platforms to streamline operations and enhance lead nurturing.Performance Reporting: Regularly analyzed campaign performance metrics, providing actionable insights and recommendations that resulted in a 20% increase in open rates and a 15% increase in click-through rates.Compliance Oversight: Ensured all email marketing activities adhered to CAN-SPAM and GDPR regulations, reducing bounce rates and improving domain/IP health.Operational Support: Supported key marketing operations, managing leads through their lifecycle with effective scoring, nurturing, and data management practices.

Operational Support: Supported key marketing operations, managing leads through their lifecycle with effective scoring, nurturing, and data management practices.Market Research: Conducted market research and in-depth brand analysis, developed strategic brand consolidation initiatives. Content Creation: Designed and developed multimedia content to engage the community, advance brand awareness, and reach goals.

Communication Strategy: Created communication strategies and outreach resources to promote educational events and projects, including fliers, social media posts, targeted press releases, and other marketing materials.Optimized email content quality to improve key performance indicators (KPIs) such as opens, clicks, conversions, and engagement metrics to help segment the audience based on their interactions with previous emails so the content is relevant to each recipient. Successfully increased open rate to 37% and click through rate to 22%.Managed and updated the organization’s website regularly, maintaining a user-friendly and informative online presence.

• Collaborated with the internal and external team to develop creative concepts and execute marketing strategies.• Prepared proofs and optimized final design files, ensuring dimensions and technical specifications are suitable for print or digital.• Manage multiple design and marketing projects simultaneously, ensuring timely delivery and adherence to brand standards