KPIs, organic and paid video are what gets the club pumping. Creative and Art Director at asos.com on social first campaigns for the Gen Z and Zillenial audience. Creating across asos and asos partnership brands such as Nike, Abercrombie & Fitch, Benefit Cosmetics, Vans, New Balance, adidas for the UK, EU and USA.Lead creative across multiple projects including highest performing campaign for Nike US 2023. Working 360 from concept to completion, art direction to brand systems. Confident in brand guidelines, conceptualisation and ideation, strategy, pitching, briefing, storyboarding, set design, solutions, scamping, directing, talent briefs and traffic drivers. Wide directory of photographers, videographers and artists.Across multiple touch points: paid media, social, app, DOOH and OOH, editorial, e-commerce, experiential pop up, performance and PR channels.Previous clients include: Moncler, Gucci, Tommy Hilfiger x Romeo Hunte, Adidas, Adidas Originals, Nike UK, Sophia Webster x Puma, Office Shoes, Polydor Records, Ellie Goulding. A part of the ASOS Greatness Programme - a Level 3 diploma in Team Leadership. Portfolio: www.stephaniekkane.squarespace.com