Stephanie Thai Email and Phone Number

— Oversaw the lifecycle of a digital subscription product, driving roadmap development, strategy, and execution with a cross-functional team of engineers, designers, and analysts.— Led the major initiative Vista x Wix Plus, a managed web services subscription, enabling small business owners to leverage Wix's premium website platform with expert support.— Successfully supported the soft launch of an MVP subscription and migrated legacy users, subsequently bringing the product to market for net new freemium and premium user segments.— Achieved 4,000 subscribers, putting the product on track to return $3.5 million in annual revenue.— Performed analysis of customer needs and pain points to refine the product offering, target users, and define the role criteria, success metrics, and training program for specialized service agents delivering services under the program.— Audited the end-to-end service framework to identify opportunities to streamline the customer and fulfillment experiences in-house, cutting upwards of $10,000 in annual costs from third-party providers.— Maintained a subscriber churn rate of less than 2%, demonstrating strong customer retention and product value.— Developed and enhanced skills in end-to-end product development, agile product management, and the empowered teams model.

— Developed and managed the strategic roadmap for the Product Catalog, an internal product creation system and library of live and archived digital products for fulfillment by the 99designs community.— Launched the Product Catalog platform, empowering internal users to develop and experiment with new digital product offerings for marketing across 99designs and Vista environments.— Enabled a pipeline of 5-10 new product concepts per year, utilized by product and marketing teams.— Leveraged years of freelance graphic design knowledge and product-market fit to define a service blueprint for bringing new digital products to market.— Collaborated with front-of-funnel product teams to create an integrated experience from product creation to live product detail pages, reducing go-to-market (GTM) time from 2-3 months to one week.— Initiated the concept of specialized fixed-price design packages through experimental partner products, leading to the formation of a dedicated team.— Enhanced skills in technical product and stakeholder management and UX research.

99designs is the global creative platform where designers and clients create designs they love. Their worldwide community of talented designers has grown to become the go-to solution for businesses, agencies and individuals.

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