Lead all community engagement initiatives, from producing community activities to constellation building / de-siloing / collaborating with other community-serving and government organizations. Creative Director for experience design, atmospheric design and graphic design.

Leader of transdisciplinary global community, comprised of >4,000 "K to grey" education changemakers including students, educators, education consultants, education technology developers, museum & library staff, education futurists and education non-profits. Manage community-driven development of free resources, ranging from events to workshops to storytelling projects. Seek out collaboration and constellation-building opportunities within ASU and around the world with other organizations that also aspire to help lifelong learners thrive in the digital age.Key Accomplishments- Created partnership with Learning Planet Alliance, powered by Learning Planet Institute in Paris and UNESCO- Forged new collaborative relationships within ASU, and across universities and organizations around the world

Build consumer products portfolio and intellectual property rights usage strategy to create diverse and sustainable revenue streams. Develop marketing and retail channel strategy aligned with heritage brand equities. Cultivate relationships with prospective and current licensees. Manage full product lifecycle, from concept to development to launch to retirement. Negotiate terms of licensing, vendor and collaboration agreements.Key Accomplishments- Achieved several “firsts” in 65 year history of licensing program: created first consumer products and wholesale catalogs (via Issuu), secured first major retail program (Crate & Barrel), secured first product placement in a major movie (Marvel), built and launched branded Amazon store- Created multi-category print-on-demand merchandise program utilizing newly digitized designs; received 2019 Eide Bailly ResourceFULLness Award (including $10k grant) for innovative revenue generation at a non-profit

Develop all IP and brands associated with Drew & Jonathan Scott (from HGTV's Property Brothers) including Scott Living home goods licensing program. Manage personal appearances, sponsorships and endorsements. Cultivate business relationships with television networks, strategic partners and major retailers. Manage creative, social, marketing and content teams.Key Accomplishments- Promoted from Merchandise Manager to Brand Management Director to VP of Marketing - Developed Scott Living from one licensee with one domestic retail account (QVC) to nine licensees with a global retail footprint and a $5OM inventory commitment from Kohl's- Grew Scott Living program from 2014 launch to $250M retail sales in 2018

Instructor for Business Ownership, Brand Strategy, Product Development, Concept & Line Development, Public Relations, Event Management and Global Marketing & Sourcing classes.Key Accomplishments- Three-time winner of “Instructor Of The Quarter” award

Create private label merchandise, and buy wholesale merchandise, for high end wine, wine-related accessories and giftables shop inside The Shoppes at Palazzo on the Las Vegas Strip, plus two bar/restaurant locations. Developed private label wine program. Designed all signage and menus; built and maintained website. Liaised with property management company regarding tenant issues and marketing opportunities.

Supported C-level executives with brand strategy and marketing program development. Creation of global marketing plans, trade show planning, social media content strategy, management of photo & video shoots, new product launches, competitive landscape analysis, and expansion feasibility analysis studies.

Managed 200+ official B2C band web stores and company’s B2B wholesale site. Worked with bands, band managers, record labels, publicists, freelance artists and in-house art department to conceptualize product lines and implement cross-channel promotions. Managed Google Analytics, Google AdWords, and Commission Junction accounts. Provided strategic direction to customer service, copywriting, and web design teams.

Managed 4000-member worldwide affiliate program via Commission Junction and 3000-keyword paid search program. Managed online components of licensing partnerships (Harry Potter, Charlie & The Chocolate Factory; Pirates of the Caribbean). Managed campaigns to drive offline shoppers online.

Managed all offline marketing initiatives for seven-state region. Initiated strategic relationships with venues, sponsors, media, and other social groups. Worked with IT and design teams to optimize UX; worked with research department to conduct customer surveys; worked with marketing and PR teams to coordinate campaigns.

Managed all elements of webcast production for Fortune 500 companies, including 3M, IBM, Ford, Pfizer and Dell. Manage day-to-day contact with clients, involvement of staff from multiple departments, and outside vendors.

Oversee product development projects for multiple artists in nine-state territory, including media buys, retail promotions, consumer events and media events. Train and supervise field marketing team. Design print ads and marketing collateral. Create and deliver product presentations for national and regional retail buyers.