Stephanie Laguna Email & Phone Number

Oakland, California, Us

🔸 Oversee annual budget of up to $6.6M while leading team of up to 28 FTEs.➤ Spearheaded fastest product launch in the region’s history, slashing time to market by 50% and achieving nearly 80% of 5-year member growth target in under 2.5 years.➤ Initiated new virtual care plan, Virtual Forward, which shaped enterprise-wide launch.➤ Secured $1.9M to implement a new third-party dental plan administrator accounting for $24M annual contract spend.➤ Directed the analysis and implementation needed to realize the savings of $2.2M in administrative fees.➤ Launched Well by Kaiser Permanente™, a pilot adult primary care site that received 4+ stars on 96% of Google reviews and powered a 2-point market share rise in year 1.➤ Guided small business segment pricing strategy resulting in 13-point margin improvement in 3 years while maintaining market share.➤ Launched 8 health insurance products in 3-year period, catalyzing ~$134M in annual revenue.➤ Drove urgent care service expansion to five new locations to propel anticipated 15K member growth over 3 years.➤ Influenced capital allocation to open 10 medical centers over a 6-year period, serving nearly 200K members.➤ Led in employee satisfaction by exceeding regional employee engagement index by 7 points in 2023.➤ Captured $8.2M in savings in 3 years.

Oakland, California, Us

🔸 Expanded accountabilities and built out team up to 18 FTEs.➤ Catapulted consumer segment revenue by ~$390M in 6 years, maximizing market share by 20 points.➤ Deployed new pricing tactics contributing to 47% YoY increase in large employer sales, exceeding YE target by 9%.➤ Targeted risk mitigation opportunity, inaugurating low-cost portfolio options.➤ Transformed market research and customer insights organizational structure and operating model.

Oakland, California, Us

🔸 Defined vision and built the Market Strategy & Analysis department up to 8 FTEs.➤ Led development and go-to-market strategy for ~185 new Affordable Care Act compliant product options, navigating highly complex, uncertain, and evolving environment and launching on time.➤ Contributed to refreshed geographic market vision and growth strategy, resulting in 47K member growth and a 2-point market share gain in 3 years.➤ Realized a 1,561% YoY consumer segment sales escalation, accounting for ~$118M. ➤ Generated a 339% YoY increase in Small Business sales generating ~$17M.

Oakland, California, Us

🔸 Forged product management function from the ground up and oversaw a team of 4 FTEs.➤ Delivered product enhancements that contributed to 3-point YoY margin improvement.➤ Accelerated time to market by 4-7 months, resulting in a 74% upturn in YoY large employer sales & ~$9M YoY revenue growth.➤ Drove a small business repositioning effort with ~$5M investment across 3 markets, transforming net loss into 2% net growth in only 1 quarter.➤ Realized significant improvement in member satisfaction and intent to renew, contributing to 85% product line membership growth and ~$56M revenue in 24 months.➤ Leading regional implementation of multi-year, enterprise-wide product training initiative, drove a 224% increase in course completions and 34-point enhancement in product knowledge.

Oakland, California, Us

🔸 Instituted annual product planning process.➤ Created three-year strategy and priorities roadmap and product line plans to improve product performance.➤ Repositioned the Small Business product portfolio through pricing actions and new product options.

Oakland, California, Us

🔸 Managed annual strategic market planning process for ten market segments and two geographic regions.➤ Developed new market pricing strategy for existing Mid-size employer customers.➤ Hired, trained, and managed team of two Senior Analysts.

Oakland, California, Us

🔸 Led annual laser vision correction service line planning by defining growth strategies and forecasting volume, revenue, and net income.➤ Turned around performance from negative to positive margin with over 200% net income growth.➤ Launched and managed two new service line offerings, increasing revenue by 43% in one year.➤ Increased leads, improved awareness, and revitalized the primary sales channel.

🔸 Developed and initiated implementation of marketing plan for bootstrapped remote database administration startup. ➤ Defined service offering and target market segments, competitive positioning and messaging, and price, channel, and promotion tactics.➤ Trained sales team, leading to the acquisition of 4 customers within 2 months.➤ Increased awareness by nearly 500% in one quarter by creating and launching a direct mail campaign and search engine optimization plan.

Chicago, Illinois , Us

🔸 MBA Internship➤ Recommended market expansion strategy for global outsource provider of Internet customer service that raised $60M across four rounds of financing and was acquired in 2001.

Arlington, Va, Us

🔸 Technology policy lobbyist for this high-technology industry trade association's 3,000 member companies.➤ Led coalition that motivated enactment of the Government Paperwork Elimination Act (S. 2107), authorizing the use of electronic signatures for government forms and government-related online payments, setting the stage to establish a legal framework for the electronic marketplace.

Armonk, New York, Ny, Us

Mba, Marketing And Corporate Strategy

Ba, Political Science

Kaiser Permanente Executive Leadership Program