Stephanie Lam Email & Phone Number
Who is Stephanie Lam? Overview
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Stephanie Lam is listed as Strategic Account Lead at Google, a company with 315106 employees, based in Hong Kong, Hong Kong SAR, Hong Kong. AeroLeads shows a matched LinkedIn profile for Stephanie Lam.
Stephanie Lam previously worked as Strategic Account Executive at Google and Tech & Retail Industry Manager at Google. Stephanie Lam holds Ba (Hons) from York University.
Email format at Google
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About Stephanie Lam
Stephanie is a Tech & Retail Industry Manager at Google, where she works across different functions to bring the best of Google to the technology and retail verticals in Hong Kong. She has over ten years of experience in the digital advertising industry, working with global and local clients across various platforms and channels.She is passionate about leveraging Google's marketing technology solutions to help her clients achieve their business goals and grow their online presence. She is skilled in strategic business planning, analytical skills, and business analysis, as well as certified in programmatic and AdWords. She is also a diversity and inclusion advocate and the Hong Kong lead for #IamRemarkable, a Google initiative that empowers women and underrepresented groups to celebrate their achievements.
Listed skills include Advertising, Marketing Strategy, Media Buying, Retargeting, and 43 others.
Stephanie Lam's current company
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Stephanie Lam work experience
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Strategic Account Executive
Current
Tech & Retail Industry Manager
Responsible for developing a comprehensive knowledge of my client's business, the advertising industry, and retail vertical. Identify and enable longer-term opportunities by driving joint business plan development, account-level strategy, and annual activation plans and developing new customer relationships and new revenue streams. This includes sales.
Agency Lead
Set up Partnership Plans with Agency C-Level and key stakeholders to align key business priorities and lead Google efforts though priority accounts definition, general training initiatives and strategic engagement beyond Media with Planners and Creatives. Led Agency Upfront deals with Big Four advertising agencies in Hong Kong.
Agency Relationship Manager
Agency Relationship Management & driving Revenue growth via Product Adoption
Account Manager
- Oversaw DAN clients' programmatic buying strategies, planning and execution
- Managed over 20 clients' accounts with performance driven KPIs ranging from ROI, CPA, CPC, to CPCV
- Acquired new clients through hosting education sessions and following up with consultative salesSpecialisation: Digital Advertising (Sales, Account management/Client Service, Business development & technical.
Associate Digital Manager
- Media planning, budget forecasting, campaign implementing and optimizing digital media plans for local/regional luxury retail, cosmetics and automotive clients
- Ad-serving/Pixeling/Trafficking for Standard & Dynamic Creative (Sizmek, DoubleClick)
- Audience Marketing (Prospecting, Behavioral, Remarketing)
Publisher Account Manager
- Performance-driven and global leader of retargeting advertising with presence across Europe. myThings works with industry-leaders in advertising and publishing.It serves billions of personalised retargeted impressions.
- Renegotiated deals with publishers, led to increase in margin from 34% to 40% (~$290k pure profit)
- Managed tactical online display campaigns with quarterly budget up to £1.5m per brand
- Media planning, budget forecast, campaign implementation and optimization
- Responsible for programmatic revenue and strategy - working with DSPs, networks, and premium publishers
- Managed and developed external relationships with publishers/networks across different channels (i.e. display, mobile and video) to ensure the best quality of inventory is secured, at the most cost efficient price
Insight & Data Analyst (Internship)
Ingenuity is a business development consultancy employed by marketing service agencies to outsource their new client acquisitions
Stephanie Lam education
Frequently asked questions about Stephanie Lam
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What company does Stephanie Lam work for?
Stephanie Lam works for Google.
What is Stephanie Lam's role at Google?
Stephanie Lam is listed as Strategic Account Lead at Google.
Where is Stephanie Lam based?
Stephanie Lam is based in Hong Kong, Hong Kong SAR, Hong Kong while working with Google.
What companies has Stephanie Lam worked for?
Stephanie Lam has worked for Google, Dentsu Aegis Network, Zenith, Mythings, and Ingenuity.
How can I contact Stephanie Lam?
You can use AeroLeads to view verified contact signals for Stephanie Lam at Google, including work email, phone, and LinkedIn data when available.
What schools did Stephanie Lam attend?
Stephanie Lam holds Ba (Hons) from York University.
What skills is Stephanie Lam known for?
Stephanie Lam is listed with skills including Advertising, Marketing Strategy, Media Buying, Retargeting, Online Advertising, Digital Media, Display Advertising, and Research.
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