Stephanie Melshen Email & Phone Number

* Analyze business and consumer trends to identify key insights to build overall growth strategy* Perform market research and capabilities to develop new products, packaging, and promotions to expand position in market.* Manage consumer engagement and growth by creating digital campaigns and performing A/B testing and analysis to create most effective ways to reach desired ROI.* Create and maintain product detail pages while maintaining product asset library to maximize user experience and SEO.* Brand liaison for local events including donations, collaborations, and event management

• Maintained, enforced, and updated brand strategy based on insights and research for full product portfolio including imagery, product descriptions, and enhanced content for in-store placement and online listings• Drove eCommerce sales by working with 3rd party and self-service programs (Criteo, Seller Central, etc.) to manage marketing and product promotions to align with content calendar including sponsored products and brand campaigns to reach target consumers and improve ROAS among Amazon, Wayfair, & Target• Mentored direct report in the creation of social strategies to develop brand awareness by promotions, user generated content, and collaborations• Identified and managed external agencies for brand research, photography, and promotions to align with long-term brand growth and recall

Lead project management and launch of COSCO Product’s Dorel Home licensed brands to align with brand architecture and consumer insights Maintained brand strategy in conjunction with product category managers for full product portfolio Managed trade shows and corporate events while executing strategy under budget and increasing ROI Identified and managed external agencies for communications, ad buys, and photography Launch social platforms by designing and implementing a social media strategy to develop brand awareness by promotions, user generated content, and influencers

Columbus, Indiana

• Analyzed sales data, market trends, and consumer needs to determine obsolescence and category expansion for outdoor furniture category• Managed new product launch of commercial furniture line, negotiating with factory partners to meet pricing and product advantages• Developed Microsoft Excel and PowerPoint tracking tools with very limited resources to assist in evaluating share of shelf, competitive landscape, and trends for ongoing segment and channel planning • Supported marketing team in preparation of line review material and collaborated with buyers to win and maintain business with Wal-Mart, K-Mart, Sam’s, and Costco• Lead and executed brand refresh across all departments to ensure brand consistency on all levels, from internal communication to point of consumer purchase

Columbus, In

• Supported marketing and sales departments with preparation of line review material, utilizing consumer research to present trend information and suggested product and pricing assortment• Assisted in managing expenses for competitive sample procurement and outgoing sample shipping costs• Requested and tracked timely execution of graphics jobs for sales and consumer touch point POP material ensuring meeting or product development timelines are met• Tracked and informed team of promotional activity at all retail stores to ensure disrupt pricing or positioning of current and future product• Provided information to 3rd party group to update, maintain, and re-design website• Represented COSCO and DOREL at trade show events• Assisted with factory communication with receiving and negotiating costs• Provided direction to sales and marketing on POS data

• Assisted in managing several new product launches for Home Depot, Lowes, and Wal-Mart under the Delta Faucet and Peerless bath and shower brand names• Analyzed sales data and contribution margin to determine expansion and obsolescence in product lines• Created competitive sets to analyze product placement in category• Assisted in managing market research for new product concepts• Helped with developing long range product strategies for shower category• Collaborated with industrial design activities for new product concepts and innovations• Represented company at meetings and assist marketing team with trade show presentations• Aid in P&L responsibility for shower business segment

• Created and posted weekly articles for company website• Updated Facebook, Twitter, and Wikipedia with new and relevant information• Assisted other departments with a variety of tasks when needed• Helped staff promotional events to recruit new students for the schools