Stephanie La Raja Email & Phone Number

Your marketing and operations engine for a greener and healthier future.

San Francisco, Ca, Us

(Citi Bike acquired by Lyft Dec 2018)-Oversaw strategic marketing initiatives for Citi Bike, the largest bikeshare system in North America, including project roadmap, budget, and stakeholder management.-Managed a high-profile Critical Worker Program across multiple teams, resulting in distribution of over 30,000 free Citi Bike memberships to critical workers on the front lines of Covid-19, in partnership with 80 hospitals, and announced by the Mayor of NYC. -Led a cross-functional effort to launch a series of complex price changes across multiple bikeshare markets by tracking and reporting on progress while managing dependencies and expectations of Product, Engineering, Legal, Marketing, Operations, Customer Service, Policy and external partners.-Learned Lyft’s software development process in order to develop and deploy pricing interpolation objects in Python to deliver long-term high-impact that improved efficiency and accuracy of bikeshare customer emails. Collaborated with Engineering, wrote the tech spec, managed the schedule, summarized updates for a cross-functional team, and simplified concepts for marketing teammates.-Identified a need, gained leadership support and collaborated with Product, Engineering and Operations to develop a new membership product that was scalable across multiple bikeshare markets, resulting in an on-time launch and 3,000 new Citi Bike members.

New York, New York, Us

-Oversaw digital marketing, partnerships, events and B2B corporate membership program.-Doubled corporate membership and bike ridership during Bike Month by piloting a B2B corporate challenge program in New York City. Scaled to four other markets and to more than 50 corporate partners.-Managed, mentored, and hired a sales and marketing team of six.

-Advised and consulted executive leadership teams of brands and nonprofits to develop marketing and brand strategies, ideated and executed marketing programs, and led hospitality and VIP experiences.-Clients: New York Road Runners, Friends of Hudson River Park, Well+Good

Emmaus, Pa, Us

-Successfully launched the first mass-produced electric vehicle, the Nissan Leaf, by developing and executing a marketing strategy that included earned media, paid media, custom content, social media, sponsorships, events, celebrity partnerships, dealer engagement, and a Nissan employee program - resulting in an 8-year partnership with Nissan and over 1 million leads generated in year one.

Software Engineering

B.S.B.A., Marketing, Computer Science