Stephanie Larocque Email & Phone Number

Montreal, Qc, Ca

Temporary inlines and kiosks, brand activations and partnershipsRetail properties across the province of Quebec include:Alexis NihonGare CentraleRocklandMail ChamplainCentropolisDUO Quartier Laval/Centre LavalGaleries Rive-NordGaleries de HullResponsibilities include:- Overseeing the Specialty Leasing and Partnerships department- Managing and coaching a team of Specialty Leasing Managers and Coordinators- Increase the Specialty Leasing revenue budget through various initiatives and innovative uses

Montreal, Canada Area

Permanent leasing (inlines and kiosks) and temporary leasing (pop-ups and kiosks) across the country (Vancouver, Calgary, Winnipeg, Ontario, Quebec, New-Brunswick - 19 properties).Responsibilities include:- Development of well formulated strategic leasing plans for assigned assets that are aligned to the strategic approach for national clients- Identify, source and secure new clients, and work with existing clients to satisfy expansion/renewal requirements- Negotiate deal terms with clients and follow up on the execution of final documentation- Execute client service standards to ensure a smooth transition from the offer to lease through build-out of leasehold improvements, and move in as well as rental billing- Implement the client brand strategy in order to ensure a consistent approach nationally.

Montreal, Canada Area

Eastern Portfolio Properties: CF Carrefour Laval, CF Fairview Pointe Claire, CF Galeries d'Anjou, CF Promenades St-Bruno, CF Rideau Centre (Ottawa), CF Champlain (Moncton).Specialty leasing includes: - Permanent or temporary/seasonal kiosks;- Pop-up stores;- Promotions and brand activations (regional and national)

Member of the national marketing team20 properties (shopping malls) in Canada: Moncton, Montreal, Ottawa, Toronto, Winnipeg, Calgary, Vancouver- Primary contact on how to communicate with consumers within the physical shopping environment- Develop campaigns and leverage marketing technology to maximize the communication reach and effectiveness- Develop communications plans and responsible of the MarCom budget for all assigned projects- Partner with Regional Marketing Managers to develop the marketing communication experiences and property initiatives - Build communication for all standard marketing programs nationally and ensure that content is accurate and within the Brand Style Guide (traditional and digital)- Research, recommend and execute marketing communications at property - Maintain and update digital assets such as CF website, social sites and apps - Research and recommend social media enhancements as part of an overall national strategy- Align all social creative and content with the centre’s brand standards and define each centre’s online brand voice to increase affinity and social reach- Monitor all social channels and provide social listening using social tools; report on social trends and patterns, as they emerge- Responsible for reporting on as well as providing insights, interpretation and analysis on key metrics to measure the success of MarCom campaigns and channels and how they apply to business KPIs and ROI

Portefeuille de l'Est du Canada/Eastern Canada portfolioResponsable des propriétés suivantes/Responsible for the following properties:Quebec: CF Carrefour Laval, CF Fairview Pointe Claire, CF Galeries d'Anjou, CF Promenades St-BrunoNew-Brunswick: CF ChamplainOttawa: CF Rideau CentreMember of the national marketing team- Research and recommend social media enhancements as part of an overall national strategy- Responsible for social monthly content development that aligns with the property's marketing objectives- Build and manage integrated monthly editorial content calendars for all assigned social channels (6 properties, about 20 channels: Facebook, Twitter, Instagram, Snapchat)- Develop and cultivate a strong social community through ongoing social media engagement across all responsible social channels- Educate key stakeholders, such as general managers, on the purpose of social media and how to understand each plateform- Align all social creative and content with the property's brand standards and define each property's online brand voice to increase affinity and social reach- Provide exceptional client service support through proactive solutions and timely responses to relevant comments (below 2 hours) and mitigation of any potential issues and risks, as per the guidelines.- Monitor all social channels, react and respond; and provide social listening using social tools; report on social trends and patterns, as they emerge- Responsible for reporting on as well as providing insights, interpretation and analysis on key metrics to measure the success of social campaigns and channels and how they apply to business KPIs and social media ROI- Assist in the development of advertising & marketing strategies and tactics designed to deliver meaningful business results- Establish relationships with key media and influencers in each market

Toronto, Canada Area

- Mise en place et gestion des relations avec les journalistes, répondre aux demandes des médias, développer des scénarios créatifs, solliciter et coordonner les entrevues avec les médias (relations de presse avec les médias français et anglais) - Rédaction de communiqués de presse- Superviser la logistique pour les événements - Rester à l'affût des nouvelles tendances de l'industrie et des domaines- Création des stratégies de médias sociaux et gestion de communauté en français et en anglais (Twitter, Facebook, LinkedIn) - Traduction de divers documents de l'anglais vers le français- Client dans diverses industries: Hotels.com, Choice Hotels Canada, Square (mobile payment), Les 3 Brasseurs, POM Wonderful, Gouverneur Général.- Establish and manage relationships with key journalists and media outlets, respond to media requests, develop creative and timely storylines, proactively identify and effectively solicite and coordinate media interviews/feature opportunities and coordinate media distribution (English and French media relations)- Oversee logistics for client events- Press releases - Monitor mainstream and social media for emerging trends, client and agency industry news, etc.- Create social media strategy and does community management in English and French (Twitter, Facebook, LinkedIn)- Translate various documents from English to French- Clients in various industries: Hotels.com, Choice Hotels Canada, Square (mobile payment), Les 3 Brasseurs, POM Wonderful, Governor General.

Montreal, Quebec, Canada

Coordonnatrice aux affectations:- Assiste les chargés de production: confection des horaires de tournage, convocation des techniciens, corriger les horaires au besoin, le tout selon la convention collective en vigueur- Remplacer les techniciens qui ne peuvent se présenter au travail en suivant les règles de la convention collective- Répondre aux appels, faire preuve de rapidité, établir l’ordre de priorité, capacité de gérer plusieurs demandes en même tempsPréposée à l'accueil des artistes et du public:- Accueillir les invités (personnalités publiques) et entretenir une bonne relation avec ceux-ci- Accueillir le public, les concurrents- Expliquer les consignes de sécurité Émissions: Le Banquier, Dieu Merci, Fidèles au Poste, On Connaît la Chanson, Le Tricheur, La Poule aux Oeufs d'Or, Salut Bonjour, Deux Filles le Matin, Ça Finit bien la Semaine, Gala Artis...Planning Scheduling:- Plan and coordinate the schedules of the technical staff (Production & Postproduction)Audience Coordinator:- Take care of the audience and artists for several TV shows: Le Banquier, Fidèles au poste, On Connaît la chanson, Dieu Merci and more)- Build and maintain relationships with TV hosts and artists across Canada

Contrat d'un an:- Participer au développement et à la rédaction des stratégies et plans d'action stratégiques (positionnement de marque, axe de communication, plan média, budget, calendrier, etc) pour répondre aux défis et objectifs des clients- Mettre en place, coordonner et assurer le suivi des outils et des actions nécessaires pour la réalisation des projets- Organiser et participer aux réunions avec les clients- Rédiger le briefing et encadrer les équipes de création - Élaborer et assurer le contrôle budgétaire et effectuer la facturation aux clients- Développer une bonne relation avec les clientsOne-year contract:- Participate in the development of strategies and strategic action plans (brand positioning, axis of communication, media planning, budget, etc.) to meet the challenges and goals of clients- Develop, coordinate and monitor the tools and actions necessary for the implementation of projects- Organize and participate in meetings with clients- Write the briefing and supervise creative teams- Develop and ensure budgetary control- Develop relationships with clients as the “go-to” point of contact on daily project needs and requirements

Montreal, Canada Area

Musique Plus et MusiMax- Présenter différents groupes sur scène lors des FrancoFolies et du Festival de Jazz (Animatrice)- Hôtesse, préposée à l'accueil- Animatrice de foule, interagir avec les téléspectateurs des 2 stations- Promouvoir les deux stations de télévision durant les événements et via les réseaux sociauxMusique Plus & MusiMax- On stage presentations for several music groups at the Montreal Jazz Festival and Les FrancoFolies - Animating crowds and attracting the attention- Interacting with people- Representing the two TV stations in a professional manner on events and on social mediaFreelance since 2009

Laval, Quebec, Canada

Clients: Bioderma, Pupa Milano, Decléor, Jack Black- Développer les campagnes annuelles de relations publiques, incluant les stratégies médias et d’influenceurs - Organiser les lancements de produits beauté pour les marchés de Montréal et du Canada anglais - Gestion de communauté pour certaines marques beauté

Graduate Diploma

Bachelor'S Degree

Certificate, Web Writing And Social Media Communication

Certificat

Dec