Stephanie Benson Email and Phone Number

Genly is a programmatic marketing technology platform that generates qualified inbound leads for B2B companies, utilizing deterministic audiences and an AI-empowered platform. Through intelligent automation Genly has developed a predictable demand generation solution that empowers companies with control of their own growth.

- Develop marketing profiles for new clients and nurture existing client’s profiles through client communication (via email and bi-weekly meetings), market research, positioning development, creative strategy sessions and landing page development.- Manage a team of content coordinators to develop/write/manage highly converting landing pages.- Research and develop compelling positioning for each client’s product/service that is focused on benefits/pain points and is highly engaging.- Manage a team of content coordinators to develop/write/manage ads for paid marketing campaigns (e.g. for Facebook, Yahoo, Google, and content discovery networks like Outbrain and Taboola).- Manage a team of content coordinators to create engaging CTA’s and headlines that will ensure high CTRs and on-page conversion.- Pitch fully formed marketing campaigns to clients.- Create a content calendar and ensure that every client has a winning content strategy.- Understand trends and hot topics in key markets by conducting independent market research.- Write copy for internal assets such as website blog posts, leadership articles, powerpoint presentations, case studies, and white papers.- Account management: communicate campaign logistics, successes and roadblocks with clients on bi-weekly calls and via email.

• Plan and execute growth strategies for key accounts through marketing initiatives.• Develop and write copy for weekly digital marketing campaigns.• Drive and support all sales efforts nationally for the wholesale channel.• Provide clear, reliable, and enduring thought leadership on how to effectively and consistently activate the brand and purpose/value across markets.• Strengthen existing relationships with key accounts to ensure growth of the business and monitor additional opportunities.

• Coordinated weekly marketing campaigns for restaurants under DMV Director of Marketing.• Managed the UberEATS social media influencer partnership program. • Grew business portfolio from 200-1200 active accounts, including the launch of Baltimore and Richmond, as an integral team member in both sales and account management. • Increased profitability and operational efficiency of restaurant partners using UberEATS asset management tools and experimentation with consumer habits.• Consulted restaurant partners on key areas of growth through marketplace data analysis. • Managed and assisted the complete client life cycle for all restaurants in the DMV.

• Oversee order processing and management for all accounts.• Merchandise, coordinate reps, and lead sales at national trade shows in NYC and Dallas.• Control and optimize customer experience across multiple channels.• Maintain detailed knowledge of all product skus and company product collections.• Manage the logistics for all outbound and inbound wholesale orders.

• Creative team member for all seasonal product development.• Managed national retail and boutique customer relations for all accounts.• Increased sales through personal management of company’s top boutique customers.• Planned for and traveled to national trade shows to promote company relations.• Directed all social media and digital marketing efforts, increasing followers by several thousand and managing influencer relations and giveaways.• Trained team of Home Show Representatives.• Coordinated and planned events to increase awareness of philanthropic endeavors.• Responsible for bi-annual photo shoots for new product lines

• Developed departmental sales goals and weekly targets.• Responsible for opening and closing ledger-work and procedures (360 Software).• Maintained extensive knowledge of Anthropologies' numerous vendors and suppliers.

- Involved in opening process of Norfolk retail store- Interviewed and hired candidates- Responsible for training personal department assistant and store associates- Developed sales forecasts and goals within department based on TY, LY summary- Responsible for merchandising and product knowledge- Proficient with opening and closing ledger-work and procedures- Promoted positive and ongoing customer relations

- Promoted positive and ongoing customer relations- Developed departmental sales goals and weekly targets- Read TY, LY summaries and Proclarity Reports to determine successes and opportunities within the department- Responsible for opening and closing ledger-work and procedures (proficient with 360 Commerce software accounting)- Selected for educational workshop with representative from AG (vendor)- Maintained extensive knowledge of Anthropologies' numerous vendors and suppliers- Conducted ongoing fashion research for personal merchandising expertise