Stephanie West Email & Phone Number

Canada

Canada

Toronto, Ontario, Canada

Toronto, Ontario, Canada

Responsible for connecting audiences to WildBrain’s brand IP driving audience growth and demand in global and domestic markets.Conceived, briefed and managed creative agency in development of marketing and public relations assets to support the live action production slate, aligning with key creatives, media partners and global broadcasters. Led on-set capturing of electronic press kit materials for Teletubbies Reboot featuring Tituss Burgess in partnership with Netflix. Drafted copy for show bibles and pitch decks, adapting tone and style to reflect brand and target audience.

Toronto, Canada Area

Led consumer and B2B strategy planning across 4 kids and family TV brands, leveraging consumer insights and data to grow share of K2-11 TV viewership +20% YoY.Led a team in the creation of brand and campaign content for video streaming product, familyTV, resulting in 15% increase in trial MoM. Sourced contra partnerships with CFL, Landmark Cinemas, Great Wolf Lodge and Big White Ski Resort generating 1.2M+ impressions through partner platforms and footprints. Monitored industry trends and competitor activities to identify opportunities, influenced senior leaders to allocate resources to create diversity, equity and inclusion multi-platform content as point of differentiation.

Toronto, Canada Area

Elected by industry peers to National board focusing on the advancement of content distribution. Co-chair of the marketing and communications committee, responsible for drafting, and distributing all member correspondence to 500+ membership. Managed social media accounts, driving acquisition strategy and curating new brand content and tone.

Toronto, Canada Area

Spearheaded and executed marketing plans for series launches on owned and paid platforms, driving viewership through applied consumer research, innovative digital marketing tactics and affiliate engagement.Leveraged consumer research and numeris data to segment W25-54 audience into two audience profiles to inform show specific media targeting and eliminate wasted impressions. Led team through ideation and production of original digital marketing content for global series to augment reach resulting in 1M+ organic views. Coordinated marketing efforts with affiliates, securing paid and bonus placements on partner platforms and in marketing collateral, effectively increasing viewership (+15%) during peak advertising season

Toronto, Ontario, Canada

Managed calendar for EVP of Television; responsible for scheduling meetings, tracking projects, arranging travel and other ad hoc duties.Supported research manager with weekly ratings and competitive landscape reports to inform programming strategy and identify best opportunities to increase AMA through stunts and movies.Researched potential global series and movie acquisitions, identifying content that would resonate with Canadian consumers. Managed audience relations inbox aligning with internal stakeholders on messaging to maintain positive brand image

Toronto

Led Canada’s best-selling kids music group expansion into live shows, selling over 5000 tickets in first year. Oversaw attendance-driving programs including influencer partnerships, local talent spotlight, and contests. Co-produced group’s first music video with 400K+ organic views on YouTube.

Toronto, Canada Area

• Actor, choreographer, associate director in professional musical theatre productions across Canada

Corus Media Management Accelerator

Post Graduate Diploma, Children'S Media

Music Theatre Performance