Stephanie Liu Email & Phone Number

New York City, Ny, Us

Design and lead demand generation strategy and campaigns across channels, including email, social media, SEO, paid media, and content marketing, ensuring alignment with business goals for Descartes Labs and Descartes Labs Government. Optimize lead capture, scoring, and nurturing processes to increase the quality and quantity of sales-qualified leads. Drive brand awareness and lead generation through targeted social media campaigns. Track and analyze performance metrics, using insights to continuously optimize campaigns and inform strategy. Report on key performance indicators (KPIs). Collaborate with product teams to create high-impact marketing assets (blogs, whitepapers, webinars, case studies) that support lead nurturing and drive demand. Identify and establish strategic channels to partner on opportunities including articles, videos, webinars, and podcasts. Partner with and support internal teams to develop plan alignment and goals including Sales, Product, Engineering, Customer Support, and other SMEs.

New York, Ny, Us

Own the strategic planning and execution of integrated marketing plan and programs focused heavily on demand generation to meet monthly, quarterly and annual goals—through all digital channels and tactics including company website, SEO/SEM, email, webinars, paid advertising, social marketing, and syndication all with mindset of optimizing performance. Responsible for content planning, development and marketing from ideation to managing freelance writers to design and alignment to audience. Close relationship with Sales and BDR teams aligning on campaigns and supporting with acceleration to close deals. Corporate marketing including communications, branding and PR.

Stamford, Ct, Us

Developed, managed and executed strategic integrated marketing plan for demand generation for Pitney Bowes’ ecommerce solutions including the end-to-end ecommerce solution for retailers, Borderfree Retail, and the Shipping API solution. Goals include reaching quarterly and annual pipe created, sourced, influenced, and won deals. Strategy includes content promotion, events marketing, nurturing leads and developing webinars. Tactics include email marketing, digital marketing, SEO and SEM, social media and marketing through syndication.

New York, Ny, Us

Borderfree is now part of Pitney Bowes.Contributed to the success of Borderfree from 120 retail clients to the current count of more than 200. Managed the company’s B2B website, maintain quality control and improve visitor experience. Generated ideas and creation of thought leadership content including blogs and webinars. Launched the company’s first eNewsletter bringing insights to clients and prospects. Managed lead generation utilizing thought leadership content, webinars, partnerships and creating compelling collateral to tell the “Borderfree” story to drive qualified leads.

London, Gb

Lead subscriptions-based acquisition marketing and supported Sales for financial B2B publications and database services including, Institutional Investor magazine, Absolute Return Alpha, and Institutional Investors Intelligence portfolio. Managed website of portfolio including site relaunches, product offerings and improving user experience.