Head Of Strategy And Research, Games And Xr
New York, Ny, Us
SuperData was the leading digital games and XR market research firm. I was the third hire in February 2013. SuperData was acquired by Nielsen in September 2018.-Led all aspects of SuperData’s successful integration with Nielsen, including HR, finance, internal communication, sales, and marketing-Led a merger between SuperData and the Nielsen Games group (doubling the total team’s revenue and headcount), avoiding disruption of revenue or operations, and increasing morale -Managed a research department of 30 analysts across the U.S., the U.K. and France-Led the development of our XR research product, the XR Dimensions dashboard, overseeing from concept to product and all monthly update releases-Led the strategic growth behind our games and XR research and products through regular sales and competitive analyses, lead generation, product evolution and revenue forecasting-Leveraged internal and external data to plan strategic opportunities for growth using research to identify market evolution, conduct brand evaluations, develop products and services, and analyze competition-Communicated and collaborate directly and diplomatically with marketing/communications, sales, product planning, technology, finance, legal, research, creative and operations-Worked with sales and client management to close new clients by discussing client strategies and needs and sharing our research and products-In charge of P&L, including managing our budgets, margin and strategic revenue generation
