Stephanie Byrne Email & Phone Number

East Leake, England, United Kingdom

• Part of Saint-Gobain Interior Solutions, British Gypsum is the UK’s leading manufacturer of high-performance drylining solutions and employs over 1,300 people. Operating income for the global Saint-Gobain group was.
• Campaign planning and management: compelling propositions, integrated digital and PR campaigns, though to development of assets and implementation.
• Collaborating with the Portfolio and Innovation teams to develop and launch new products.
• Supporting customers to build sustainably by encouraging the specification of low carbon products, such as Gypframe Carbon Low metal profiles, via a targeted campaign.

Dubai

• flydubai serves 120 destinations in 52 countries with 76 Boeing 737 aircraft. Annual results for the year ending 31 December 2022 reported a profit of $327 million with 10.6 million passengers.
• Member of the Customer Experience, Brand and Communications senior management team.
• Overseeing customer communications and responsible for the business process improvement programme to enhance the content and quality of emails, phone calls and social media interactions. Achieved 66% improvement in.
• Developing integrated communication plans for strategic projects, such as integrating the frequent flyer programme with Emirates Skywards, aircraft wet lease agreements, visa updates and new product development.
• Introducing systems and processes to streamline communication between departments, such as briefings, operational updates, FAQs and a customer services toolkit.
• Championing the voice of the customer, uplifting the customer experience and ensuring excellent service levels through developing a team to deliver accurate, efficient and quality customer service.

Dubai

• Promoted to lead the Brand team through a restructure and a business process improvement programme, including launching an in-house content and graphics unit saving over $370,000 pa in agency retainer fees.
• Identifying opportunities to enhance efficiency, save costs and ensure robust quality control through developing revised systems, processes and workflows.
• Providing an efficient, reliable and creative service to deliver corporate and departmental brand and marketing assets, events and initiatives.
• Successfully leading complex multi-faceted projects, working with stakeholders at all levels and motivating teams and agencies to deliver on time and to budget
• Championing the brand values company-wide, ensuring consistency and compliance with the brand guidelines.

Leicester, United Kingdom

• Dunelm is one of the UK's largest homewares retailers. Its 170+ stores nationwide and online presence generated sales of circa £1.58bn in 2022.
• Developing the local and national advertising strategy.
• Monitoring the effectiveness of advertising activity and maximising ROI on advertising spend.
• Responsible for new store media plans and team recruitment.

Nottingham, United Kingdom

• A creative communications agency specialising in branding, FMCG, social, web and digital.
• Responsible for delivering a proactive and responsive account management service and building trusted relationships with clients.
• Developing above and below the line marketing material in response to client briefs.
• Managing various online and offline campaigns across a wide range of advertising platforms.
• Tracking campaign effectiveness and measuring ROI during and post-campaign activity.

Dubai

• The Emirates Group reported an annual profit of $3 billion in 2022/2023. Emirates is the largest airline in UAE aviation with over 56,000 employees.
• Increasing the advertising revenue share of the Open Skies inflight magazine (approx. 140 pages 60/40 editorial/advertising ratio) through a product redesign and attracting high-end brands targeting Emirates’ customers.
• Pioneering a new process to project manage The Emirates Group’s annual results (seven-month project, group-wide stakeholders), working with the executive leadership team to deliver the annual report, press conference.
• Streamlining the third-party magazine distribution process at boarding gates and lounges, securing a cost saving of $140,000 pa.

Dubai

• Rebranding the Emirates Skywards frequent flyer programme, including the development of membership cards and collateral for over seven million members delivered to a strict timeline and budget.
• Ensuring brand compliance in the development of new inflight products and customer-facing collateral.
• Project managing the design, production and installation of way finding signage at Emirates’ training college.
• Managing print production, distribution and logistics.

Castle Donington

• The second largest carrier operating from London Heathrow, bmi’s three brands included bmi mainline, bmi regional and bmi baby. The airline was later purchased by IAG, the owner of British Airways.
• Managing the brand repositioning project to position bmi (mainline) as the airline for the business traveller, including:o Working with brand consultants to develop a new brand proposition, including market research.
• Successfully produced 11 video and stills photo shoots in complex operational environments. Including project managing a $75,000 video and stills air-to-air photo shoot of the Airbus A330 above North West England.
• Managed circa $100,000 brand budget.

Nottingham, United Kingdom

- Responsible for the planning, management, service delivery and strategic direction of a diverse portfolio of clients, including Alliance & Leicester, Center Parcs, Coventry University, Derby City Council and the University of Lincoln.

London, United Kingdom

- Undertaking advertising campaigns including the production of client's internal job sheets, leaflets, brochures, organising events and producing branded giveaways and direct mail. - Responsible for rebranding the recruitment advertising for Kings College Hospital NHS Trust and briefing staff at the Trust on the new recruitment advertising style.

London, United Kingdom

- Liaising between clients and the creative department to produce effective recruitment advertising solutions for clients such as Kingston University and South London and Maudsley NHS Trust.

Nottingham, United Kingdom

- Media planning, media buying and research- Clients included a cross section of the Public sector and Private sector, including Leicestershire County Council, Sheffield Hallam University, De Montfort University, Leicester Housing Association, Courtaulds and Securicor.

Postgraduate Diploma, Psychology And Neuroscience Of Mental Health

Bachelor'S Degree, Psychology And Media