Developed and implemented a strategic plan to grow Annual Giving revenue and pipeline across Spaulding Rehabilitation Network and Mass General Brigham Home Care. Areas of oversight include: direct marketing, digital fundraising, tribute giving, employee giving, patient storytelling, video.- Launched new programs to solicit and steward donors with a year-round, multi-channel approach. Initiatives included a grateful patient monthly mail appeal, new donor welcome series, birthday giving, matching challenge campaign, and quarterly stewardship videos. - Created multi-media campaign strategy for major storytelling appeals, spanning print, email, web, and social; Fiscal Year 2020 fall appeal implementation exceeded prior year results by 24%.- Pivoted FY20 plans to support Emergency Response Fund as priority during COVID-19 pandemic, raising more than $1M. - Co-chair of the Mass General Brigham Annual Giving Council; member of Spaulding's Equity, Dignity, and Respect Committee.

Instruct undergraduate students in courses focused on real-world media communications and professional writing.

Led strategy for direct marketing fundraising campaigns focused on BU’s 327,000+ alumni worldwide, in support of The Campaign for Boston University’s $1.5B fundraising goal. - Managed a team of five to plan, create, execute, and analyze fundraising and stewardship communications for email, social, web, video, and print.- Created a brand guide for Annual Giving to drive consistent design, messaging, and user experience across digital and print appeal communications.- Ran campaigns that resulted in more than 51,000 donors (including 32,000 alumni) contributing $22.9M in Annual Fund revenue in Fiscal Year 2018.- Oversaw the project team for BU Giving Day, a spring participation challenge that in 2019 brought in more than 11,800 donors and $3.27M.- Led development of multi-year strategic plan for BU Annual Giving, including navigating The Campaign for Boston University close and transition into the next comprehensive campaign.Awards: 2019: CASE D1 Rising Star individual award, EverTrue 40 Under 40; 2016: CASE D1 Excellence Silver (Special Events), Bronze (Stewardship Programs); 2015: CASE D1 Excellence Silver (Advertising), Platinum Bronze (Best Practices in Fundraising Campaigns)

- Worked cross-functionally to conceptualize and deliver a consistent design, messaging, and user experience across digital and print appeal communications, including launch campaign for BU’s Loyalty Society.- Oversaw audience segmentation, data analysis, and modeling to improve marketing effectiveness.- Collaborated with 17 BU schools and numerous special interest groups to create customized fundraising appeals.

Focused on driving awareness and adoption of new service capabilities and offerings. Emphasized collaboration tools such as online forums and social media as a way to provide differentiated customer service and build brand loyalty.Achievements included:- Launched company-wide, community-driven influencer program with an integrated marketing and communications plan and 75 inaugural members.- Grew visibility and participation in Ask the Expert program by 4x; expanded initiative across the company.- Managed strategy, planning, and execution of the Customer Services presence at EMC's signature annual user conference.- Partnered with EMC leadership and cross-functional teams to write and design multiple winning industry award applications.- Organized grand opening of major North American site, attended by state and local government representatives and covered by local and national press.

Completed a highly competitive rotational program with an emphasis on marketing, networking, training, and leadership development at a Fortune 500 information infrastructure technology company. Rotations and key accomplishments included:- RSA, The Security Division of EMC: Led RSA’s social media efforts for the quarter, driving incremental increases in reach and influence while establishing new opportunities for RSA to promote its brand online.- Public Relations: Supported the Customer PR Program, extending EMC’s external messaging by implementing the first annual EMC Journey to the Private Cloud Awards program to honor customers and partners.- Global Marketing Programs: Helped develop and execute a major internal initiative to inspire EMC direct and channel sales to focus their efforts on taking market share in a particular segment of the storage business.- Global Services – Customer Support Services: Worked with counterparts at Cisco and VMware to define and promote the Virtual Computing Environment coalition’s groundbreaking seamless support offering. - Brand & Creative Development: Developed and launched the group’s online community page, a comprehensive help center to improve the internal client experience. - Global Alliances: Created recognition packages for EMC’s most strategic partners to encourage loyalty and drive program participation.

Oversaw advertising, print collateral, and viral marketing initiatives for the BU Alumni Association, to build the BU Alumni brand among alumni and current students. Coordinated research initiatives to build a more robust alumni database and gain insight into alumni opinions and behavior.

Coordinated public relations efforts (including strategic planning, pitching, writing articles, and maintaining press clippings) for the 2008 Boston Marathon to promote client John Hancock Financial Services, as well as raise the local profile of this small sports marketing firm.

Supported the expanded roll-out of the Power Smart Innovation Challenge, a program designed to engage university students in developing solutions for advancing energy efficiency. Developed program evaluation tools to assess the effectiveness of energy conservation campaigns run by the primary electric distributor for British Columbia.