We have a brilliant roster of food & drink talent. We are an agency. But we are not your traditional talent agency.Our mission is to lead the change to redefine and create a more equitable and inclusive world that allows diversity to thrive with particular focus on our food & drink hospitality community. CREATING OPPORTUNITIES FOR TALENTWe are proud to represent a brilliant group of diverse chefs, certified drinks experts and lifestyle, food & drink content creators who are some of the most accredited and leaders in their respective fields. With their wealth of experiences, strong follower base, passion for their craft and visible presence in the industry representing different trades, brands and organizations – this is a special group of food & drink talent to be reckoned with.CREATING OPPORTUNITIES FOR CLIENTSWe will seek authentic partnerships to work to identify and eliminate unconscious biases and systematic barriers while pushing for meaningful and inclusive work and eliminate the need for ‘tokenism’ to satisfy a corporate mandate. We will work as your true ‘partner’ to advise on the best methods of achieving a new, sustainable foundation for your business.CREATING OPPORTUNITIES FOR THE FUTUREBy rethinking and reshaping the institutional process, we will foster the next generation by giving the future hospitality workforce exposure and hands-on training while receiving formal education, mentorship and guidance.

We have simple delights. We have pet peeves. We have distinct habits. We have motivations. We are human. Intentful offers creative solutions that redefines human experiences. We are a full service firm that puts the human at the center of all our work. We are passionate about designing genuine experiences that fuels businesses to grow with purpose and intentionally affect people’s lives for the better.Business & Marketing Strategy | Creative Design | Web Design & Development | Content Marketing | Photography & Video | Experience design and facilitation

The Deloitte Greenhouse provides immersive experiences designed to break down barriers and accelerate meaningful results through interactive labs tailored to address specific business challenges. Leading the operations and client experience in Toronto, I championed an experience team to harness disruption, cultivate provocative ideas and thrive on differentiation with designing intentional experiences. As a brand ambassador for the Greenhouse, my role focused on cultivating relationships to strengthen the value proposition and key differentiation of the greenhouse as a capability of the firm. Responsible for the national marketing Greenhouse program, I lead a cross functional team across multiple Canadian regions to plan and deliver key marketing initiatives to deliver on growth, innovation and unity of strategic priorities.

• Led the strategic and creative development of integrated marketing programs and oversees the implementation of engaging omni-channel customer experiences.• Developed annual wine business and budgeting plans, program implementation and post mortems incorporating business priorities, industry research, evolving consumer segments, customer insights, sales analysis and innovative thinking.• Oversaw all facets of program processes from ideation, implementation to measurement while consistently adhering to budgets, timelines, and stakeholder expectations.• Seized and led continuous improvement opportunities and operational efficiencies by championing the launch of new initiatives, instituting new policies and streamlining systems.• Cultivated relationships with key internal/external stakeholders by fostering collaborations and cross functional teams• Effectively managed and motivated a team that consistently met expectations and goals while maintaining efficient workflow and high productivity levels within a fast paced environment.• Committed people-manager who empowered team members through career coaching, by offering opportunities to stretch their capabilities and building on individual competencies. • Key team member of high-priority initiatives involving senior organizational leaders and industry stakeholders

• Drives ideation, design, development and continuous improvements of new and existing B2B and B2C brands.• Conducts market and research analysis to effectively build business strategies and marketing plans • Identifies growth opportunities to launch new brands, target untapped segments, build more effective engagement and loyalty, and enhance customer experiences.• Acts as key client point person and utilizes strong project management skills to deliver on website development, e-commerce initiatives, marketing plans and social media content development

• Managed day-to-day relationships with Clients, ensuring client satisfaction and achievements of key objectives for revenue growth, customer acquisition and retention. • Oversaw the planning and implementation of integrated campaigns from inception to execution, including strategy development, brainstorming, optimizing creative and analyzing performance.• Facilitated brainstorming and creative concept sessions with creative team to develop big ideas.• Established project requirements, developed critical paths, managed financial budgets, coordinated and oversaw print production and post-production processes - all within expected deadlines. Selected Accomplishments:• Managed the Honda and Acura account which grew into the 2nd largest agency revenue generator. • Initiated and fostered effective relationships with suppliers to reduce costs and increase efficiencies.Industry Awards:• GOLD 2009 Summit Award – Acura Display/POP Accessories • BRONZE 2009 Summit Creative Award – inVU Drapery Company, full page newspaper• SILVER 2008 RAC – inVU Drapery Company, e-newsletter• SILVER 2007 Summit Creative Award – Coreball – Consumer product website