Stephanie Ho Email & Phone Number

Melbourne, Vic, Au

Lead on Marketing, Analytics, Digital and CRM for new and existing products in APAC and USA. I guide the data analytics; develop data-driven retention strategies; implement trigger-based customer communications, including lifecycle programs; and create personalised platform experiences.Working closely with financial service and retail partners, I drive the strategic direction for products and their end-to-end marketing execution through omni-channel campaigns, platforms, customer programs, and performance marketing.

Melbourne, Australia

Lead on Mazda Australia’s CRM program, Analytics and Reporting, as well as Product Owner for Key Digital Projects. This required the expertise to lead teams on systems architecture, database integrations, tagging and analytics, performance and functionality, as well as the ability to translate complex topics to communicate with senior stakeholders and to collaborate across all departments at Mazda Australia. To achieve objectives, I demonstrated analytical, technical and strategic thinking, along with excellent teamwork, problem-solving and communication skills.

Melbourne, Australia

Lead on Mazda Australia’s Direct Marketing, CRM and Integrated Marketing Campaigns for repurchase, fleet and 4 nameplates (Mazda2, Mazda3, Mazda6 and BT-50). My passion and focus on data analytics was thoroughly established and honed from this position onwards.In this role, I was responsible for the end-to-end management of brand and tactical omni-channel campaigns. This honed my skills of combining both brand and tactical strategies to achieve maximum awareness as well as commercial results. The hands-on experience from running the offline and online CRM program and working with customer data provided me with a solid foundation in data-driven programs.

Singapore

I worked across multiple clients, including HSBC, Microsoft, MAC Cosmetics, Nikon, Bentley and Singapore Police Force, delivering a combination of traditional, digital and integrated marketing campaigns. I was involved in pitches and submitting proposals for government tenders. This role helped sharpen my ability to multi-task and prioritise competing agendas.

Singapore

Production Assistant for National Geographic's Megastructures TV Program:• Office and On Location (Macau, Hong Kong) Production Assistant• Organised location shoots - liaised with construction firms, engineering firms, Venetian Macau, National Geographic, and camera and production team• Produced shooting schedule and budget reports• Arranged on site transportation and travel arrangements• Post-production transcribing and digitising tapes• Liaised with post-production editing team and directors• Strategised and submitted pitch documents to National Geographic and Discovery Channel• Produced corporate presentations and reports • Scheduled and arranged corporate appointments• In charge of invoices and production expenses, budget reports and cost reports for the various shoots

Master’S Degree, Business Analysis & Marketing

Distinction-average

Bachelor’S Degree, Communications & International Studies

Distinction-average Invited to Golden Key International Honour Society