Stephanie Ross Email & Phone Number

Ottawa, On, Ca

-Lead earned media for the external communications team; work closely with partners and merchants to shape and devise communications strategies across consumer, product and corporate initiatives for the leading global commerce company-Build Shopify's brand awareness through targeted traditional (digital, broadcast, print) and non-traditional (podcasts, social, substacks) storytelling opportunities via always-on news bureau and campaign moments (Black Friday/Cyber Monday, Editions - Shopify’s bi-annual product release)-Develop communications materials, including launch plans, editorial calendars, thought leadership strategies, press releases, pitches, impact reports, press lists, as well as proactive and reactive statements-Collaborate with global counterparts and public relations agencies to ensure effective rollout of cross-functional campaigns-Brief and prepare C-suite executives and talent for media interviews and speaking engagements-Work closely with various stakeholders across the company, including brand, social, marketing, data, legal and IR-Strengthen and develop media relationships; secure media placements across a wide array of platforms and verticals

New York, Ny, Us

-Led the agency’s media department and oversaw development and execution of communications strategies for lifestyle, retail, beauty, CPG, fashion and food/bev brands-Delivered ongoing, impactful media placements by developing strategy and crafting innovative media angles for proactive and reactive outreach -Drafted, reviewed and oversaw development of media materials, inclusive of communications plans, bylined articles, talking points, press releases, press kits, Q&As, executive bios, etc. -Conducted formal media trainings and prepped spokespeople, including executives and talent, for interviews-Planned, booked and staffed media engagements and events for executives, thought leaders and talent -Strengthened and built on current media relationships with reporters and editors from top-tier, beauty, business, lifestyle, trade and regional broadcast, print and online outlets, including USA Today, Forbes, Bloomberg, The Washington Post, CNBC, CNN, Business Insider, Fast Company, Allure, Byrdie, People Magazine, Real Simple, Glamour, Harper’s Bazaar, etc.-Identified new outlets and platforms to leverage earned storytelling -Collaborated with cross-functional teams, including business intelligence (research/analytics), social and digital to ensure impactful results for launches and tentpole moments across brands -Supervised and trained a team of 12 staff members focused on earned media relations

New York City, New York, Us

New York City, New York, Us

-Collaborated and counseled account teams and clients across practices (entertainment, brand, travel, science, technology, corporate, food, wellness) to detail, present and guide media strategy -Crafted compelling stories to interest key media targets -Planned, booked and staffed celebrity media days and executive tours -Established and maintained strong reporter relationships on behalf of our clients and the agency-Leveraged daily news trends to insert appropriate client stories/spokespeople-Created unique media strategies for new business pitches, present final plans to prospective clients -Secured countless placements by liaising with reporters and editors from top-tier, trade and regional broadcast, print and online outlets including: Good Morning America, CNN, U.S. News & World Report, CNBC, Forbes, Fortune, Mashable, Business Insider, The Washington Post, Reuters TV, Reuters, Refinery29, Marketwatch, Inside Edition, NBCNews.com, Parents, Glamour, SELF, SHAPE, Real Simple, The Daily Mail, ABCNews.com, NY1 News, Entertainment Tonight, Parade, Advertising Age, Adweek, Us Weekly, Travel + Leisure, Billboard, Moneyish, Business News Daily, Bustle, HR Dive, The Baltimore Sun, Inc., The Guardian (US), Accuweather, Vogue, Reader's Digest, Metro New York, SheKnows, Fast Company, Cheddar, etc.

New York, Ny, Us

-Counseled internal teams and clients on media strategies for an array of corporate, wellness, pharmaceutical and biotech accounts-Crafted materials including pitch letters, key messages, memos, press releases, etc.-Advised and supplied teams across the network with appropriate media targets-Shared and capitalized on relevant news trends-Maintained and leveraged media relationships to better our client’s overall goals-Executed local and national media tours for celebrity campaigns, report launches and data milestones-Pitched and coordinated with editors, reporters and producers for stories; secured placements in countless outlets including The New York Times, USA Today, Fortune, Forbes, Fast Company, CNBC, NBCNews.com, CBS Newspath, CBSNews.com, FOX News Edge, ABCNews.com, Huffington Post, Family Circle, CafeMom, SHAPE, Men’s Fitness, SELF.com, PopSugar, Woman’s Day, Mic, Bustle, Romper, Medical Daily, Healthline, Business Insider, Becker’s Hospital Review, Modern Healthcare, Healthcare Finance News, Healthcare Dive, Morning Consult, Sirius XM, ABC News Radio, New York Daily News, New York Magazine, New York's PIX11, NY1 News, Atlanta Journal-Constitution, CBS Minnesota, etc.

New York City, Ny, Us

-Provided media perspective for numerous accounts across the group-Developed and wrote pitch letters, press releases for media -Handled incoming requests from reporters-Brainstormed potential story ideas that effectively communicated our client’s message-Researched and informed account team and client about potential media targets-Participated in media trainings and coordinated spokesperson interviews with celebrities, health care professionals and bloggers-Pitched and liaised with reporters, producers, editors for stories; landed placements in countless outlets including USA Today, ABC7 Los Angeles, NBC News Channel, Sirius XM, Allergic Living, Suburban Parent, Philadelphia Daily News, Good Day DC, AARP Prime Time Radio, FOX8 Cleveland, etc.

Sioux City, Iowa, Us

-Filmed, edited, and wrote packages, VOs, and VOSOTs on deadline-Pitched ideas, worked with media relations specialists-Reported on a variety of topics including politics, education, agriculture, and health -Covered breaking news such as murders, fires, accidents-Wrote stories for the station's website and cut video for the web-Posted throughout the day to social media sites, including Facebook, Twitter, Instagram-Cultivated contacts in the community, constantly implemented news judgment

Clarksburg, Wv, Us

-Researched and pitched about 5-6 story ideas each day-Filmed, edited, and wrote packages, VOs, and VOSOTs on deadline -Created mini-series on "most unique" college majors-Covered a wide range of beats including politics, health, education, and entertainment -Wrote web copy and used WorldNow

New York, Ny, Us

-Interviewed and pre-interviewed sources for Target 5 pieces-Researched and proposed story ideas related to consumer issues such as faulty LG washing machines and the potential dangers of MiO Liquid Water Enhancers-Wrote web copy -Assisted callers of the Target 5 hotline-Logged video using Dalet

-Filmed, edited, and wrote packages and VOSOTs for the biweekly student-run television news station-Reported on hometown headlines or breaking campus stories such as a sorority house break-in scare live from the newsroom-Researched and pitched story ideas particularly for the entertainment beat, including a behind-the-scenes package about on-campus dance auditions-Frequently filled in as the campus meteorologist

Us

-Set up shoots for celebrities such as Ryan Lochte, Hope Solo, and Patrick Schwarzenegger-Logged interviews at various red carpet premieres including "Lawless," "Cosmopolis," and "Madea's Witness Protection"-Communicated with the L.A. office while feeding tapes-Read through each day's scripts using iNews-Monitored celebrity breaking news throughout the day using many different media outlets

Us

-Assisted reporters in the field on breaking news stories-Researched story ideas for the Staten Island bureau, contacted police stations and potential sources-Worked at assignment desk

Broadcast Journalism, Film And Media Studies

Media Studies