*Direct the overall company and consumer brand US Marketing strategies by developing and managing business goals, measuring KPIs and improving ROI for our B2B and D2C lines of business. *Manage the entire marketing budget, creatively allocating important resources and ensuring efficient use of company funds*Build collaborative relationships at all levels of the company and across functional teams, working closely with the President & Executive V.P. to align the marketing team with company goals & brand strategies*Develop long-term and short-term strategies on a calendar for all campaigns related to email, social, print, digital, tradeshows/events and PR, with a focus on data-driven approach.*Drive regional sales with trade marketing programs and focusing on promotional strategies for independent retailers.*Develop and execute all web initiatives & design strategies to improve SEO performance, drive qualified website traffic & increase conversion rate. Analyze all web metrics & decide further action.*Create and negotiate annual media plans with trade magazines, consumer magazines, and agencies. *Act as project manager, providing creative direction, deadlines, and priorities in the following areas:- Digital Marketing - Website Development- Email Marketing- Paid Search- Social Media Marketing- Tradeshow / Retailer Events- Print Advertising- Public Relations

Manage five multi-million dollar accounts for this fine jewelry vendor, reporting to the President. Maximize sales and margins through strategic category & brand management. Expertly solve business problems using innovative, cost-effective ways to drive revenue. Identify and lead new product development projects. Ensure customers’ needs are being met without compromise to profitability and budget. Serve as team expert on marketing trends and best practices in digital marketing, both within industry and more broadly within e-commerce. Accounts Managed: Macy’s, Fred Meyer Jewelers, Helzberg Diamonds, Belk, Sam’s Club*Identified key markets with growth and profit potential, strategized product trends & development goals for those areas while adhering to timelines & budgets on a broader company scale *Managed the complete revamp of the gemstone product line, identified white spaces, and created differentiation within product assortments to exist across commercial channels & tier distribution*Created trend books, content for customer events, as well as other marketing materials to not only excite our current clients but also generate a buzz & gain interest with new account potentials

Managed two multi-million dollar accounts, reporting to the VP of Sales. Managed all aspects of strategic account planning, business & product development, sales forecasting, and financial reporting; utilized extensive sales analysis to increase profitability and revenue. Regularly proposed, developed, and rolled out key items & collections that met customer needs and industry trends; consistently reviewed and analyzed competitors’ products and brands to ensure our goods exceed them.

Managed three accounts and oversaw a $7 million planned budget for the year reporting to the VP of Sales. Responsible for all financial reporting & analysis, merchandising, and product development necessary to successfully maintain and grow business.