As the Vice President of Marketing and part owner of our new hospitality placement software, I am responsible for developing and executing a comprehensive marketing strategy that will drive customer acquisition and business growth. This first year is focused on leading the development of a targeted marketing plan that will resonate with restaurant owners, chefs, sommeliers, and bartenders everywhere around North America.

As a Growth Marketing Expert and Consultant at Divisional, I work closely with early-stage startups to help them achieve their growth objectives. Our approach is unique because we fully immerse ourselves in our clients' companies, becoming an extension of their team. By doing so, we are able to gain a deep understanding of their goals, customers, and challenges.My role involves developing and executing growth strategies that are tailored to each client's specific needs. I work alongside a team of specialists who handle the execution tasks, allowing me to focus on driving results and achieving growth.

January 2023-August 2024Revenue Operations (RevOps)Partnered with the CEO to lead a strategic shift from traditional marketing to Account-Based Marketing (ABM). Owned the development of a new Ideal Customer Profile (ICP) and spearheaded the alignment of marketing and sales strategies for this new focus. Key Achievements:• ABM Strategy & Implementation: Defined and implemented the ABM vision and roadmap.• New Revenue Department: Collaborated closely with the CEO to establish a dedicated Revenue Operations (RevOps) function, fostering tighter collaboration between marketing and sales for a holistic customer journey.• Process Optimization: Streamlined the revenue department’s processes, driving significant improvement in new ICP lead generation and lead re-engagement.Impact:Our revamped RevOps structure has significantly improved the company’s lead quality and demand, resulting in a substantial decrease in CPL. This strategic shift exceeded 2024 department goals by driving a 138% surge in lead re-engagement and a 128% increase in new ICP leads (QoQ), while markedly improving marketing efficiency.//September 2021-December 2022Accomplishments:• Delivered a 168% year-over-year (YoY) increase in leads• Produced a 108% increase in website quality (from 47% to 98.1% overall quality score from SiteImprove)• Generated a 140% increase in website visits• Drove a 30% YoY increase in the number of deals generated, and a 60% increase in average monthly total deal value (up to $10M)Responsibilities:• Ensure marketing leadership and the execution of the marketing plan• Define and measure essential marketing KPIs and extract actionable insights• Define budget allocation and measure ROI• Identify and maintain partnerships that will contribute to results• Collaborate with the sales team to maximize prospect conversion

Accomplishments:• Delivered a 64% year over year (YoY) increase in lead quality score• Produced a 1,168% increase in product reviews from satisfied customers• Performed an analysis of leads and sales sources in our US market leading to significantreduction in cost of acquisition• Generated a 342% increase in twitter followers, increasing Klout score to 52• Drove a 562% increase in Facebook likes, increasing post engagement and page viewsResponsibilities:• Project Manager for DonorPerfect marketing initiatives• Develop the marketing strategy in line with company sales and revenue objectives• Conduct detailed analytics of industry macro environment to understand the potential forlead generation and sales• Develop a deep understanding of our customers, their business needs, industry trends andbest practices• Coordinate marketing campaigns with sales activities• Implement tracking and continuously monitor, analyze, and optimize Salesforce & Pardotcampaigns to maximize ROI• Identify and recruit potential strategic partner relationships for company marketing • Direct the company’s marketing budget

Accomplishments:• Delivered A 42% increase in lead growth in 2017 for DonorPerfect Canada• Identified over 10 new lead sources for the Canadian business• Increased conference lead generation by 300%• Exceeded 2016 individual sales goal (122%) and 2017 sales goal delivering 259%• Managed the redesign of the Canadian website resulting in increased SEO, visits, and leads • Introduced effort to track marketing effectiveness with analytics to measure ROIspecifically concentrating on web presence, email campaigns, and social mediaResponsibilities:Execute Projects and Analysis, and Coordinate Cross location Collaboration• Articulated DonorPerfect’s position as a leading provider of nonprofit fundraising CRM software to our International market• Developed new marketing programs for our international markets (Canada and UK)• Collaborated and drove key demand generation; content strategy, campaigns, tradeshows,webinars, and other lead generation activities• Planned and led the inaugural DonorPerfect Canadian Community Network Conference anddirectly managed it for 3 years Empower & Influence• Effectively engaged Marketing, Sales, and Product Services; liaised across various organizational levels to ensure the overall success in the market• Ensured that the sales organization was effectively equipped and educated on our strategy to enable achievement of revenue goals• Traveled to conferences throughout North America and the UK, lecturing on the strategic use of database tools to increase revenue and improve efficiency. Most recently spoke about stewardship at the Association of Fundraising Professional (AFP) International Conference in San Antonio, Texas.• Taught courses on the role of a database and data management to students in philanthropy at the University of Montréal

Led successful enterprise implementations and client training

Managed and executed over 300 virtual and on-site Canadian client training

• Supported medical staff by representing physicians; screening and sorting mail, documents, and answering telephone calls; scheduled patient appointments and arranged referrals; prepared medical reports, patient histories, maintaining office files and patient records• Scheduled, welcomed, and announced patients and visitors; screened unscheduled patients and visitors; arranged referrals to other health care providers; scheduled appointments for consultations and lab tests• Provided historical reference by developing and utilizing filing and retrieval systems

Group Benefits Customer Care Centre (GBCCC) RepresentativePublic Service Health Care Plan (PSHCP) • Served as the initial contact resolution for plan members - Employees and pensioners of the Public Service, including the RCMP and the Canadian Forces, and their dependents• Responded to telephone inquiries from customers with respect to health care benefits, program eligibility, co- payments, deductibles, premium account information as well as general program inquiries• Excelled at multi-tasking by resolving high volume customer calls and automated communication while delivering outstanding customer service• Prepared client letters, emails and other correspondence

• Clients’ first point of defense against card fraud• Responsible for verifying and validating customer payments and analyzing data with thegoal of minimizing corporate risk• Analyzed, identified, and reported high risk accounts, trends, and potentially fraudulenttransactions• Applied card blocks to prevent any fraud lossesStéphanie Mathieu - 3• Communicated with cardholders and financial institutions to verify the validity of transactions• Resolved incoming calls about lost and stolen cards, fraud, and high-risk situations

• Ran a student cleaning franchise and managed Marketing, Sales, and Production• Recruited, Hired, Trained, and Managed a cohesive marketing and production team of12+ employees• Excelled at multi-tasking several customer engagements simultaneously• Closed all sales• Generated over $35,000 in sales in three months• Top revenue Award