Stéphanie Mathieu Email & Phone Number

As the Vice President of Marketing and part owner of our new hospitality placement software, I am responsible for developing and executing a comprehensive marketing strategy that will drive customer acquisition and business growth. This first year is focused on leading the development of a targeted marketing plan that will resonate with restaurant owners.

As a Growth Marketing Expert and Consultant at Divisional, I work closely with early-stage startups to help them achieve their growth objectives. Our approach is unique because we fully immerse ourselves in our clients' companies, becoming an extension of their team. By doing so, we are able to gain a deep understanding of their goals, customers, and.

Montreal, Québec, CA

• January 2023-August 2024Revenue Operations (RevOps)Partnered with the CEO to lead a strategic shift from traditional marketing to Account-Based Marketing (ABM). Owned the development of a new Ideal Customer Profile.
• ABM Strategy & Implementation: Defined and implemented the ABM vision and roadmap.
• New Revenue Department: Collaborated closely with the CEO to establish a dedicated Revenue Operations (RevOps) function, fostering tighter collaboration between marketing and sales for a holistic customer journey.
• Process Optimization: Streamlined the revenue department’s processes, driving significant improvement in new ICP lead generation and lead re-engagement.Impact:Our revamped RevOps structure has significantly improved.
• Delivered a 168% year-over-year (YoY) increase in leads
• Produced a 108% increase in website quality (from 47% to 98.1% overall quality score from SiteImprove)

Fort Washington, PA, US

Fort Washington, PA, US

• Accomplishments:
• Delivered a 64% year over year (YoY) increase in lead quality score
• Produced a 1,168% increase in product reviews from satisfied customers
• Performed an analysis of leads and sales sources in our US market leading to significantreduction in cost of acquisition
• Generated a 342% increase in twitter followers, increasing Klout score to 52
• Drove a 562% increase in Facebook likes, increasing post engagement and page viewsResponsibilities:

Fort Washington, PA, US

• Accomplishments:
• Delivered A 42% increase in lead growth in 2017 for DonorPerfect Canada
• Identified over 10 new lead sources for the Canadian business
• Increased conference lead generation by 300%
• Exceeded 2016 individual sales goal (122%) and 2017 sales goal delivering 259%
• Managed the redesign of the Canadian website resulting in increased SEO, visits, and leads

Fort Washington, PA, US

Led successful enterprise implementations and client training

Fort Washington, PA, US

Managed and executed over 300 virtual and on-site Canadian client training

• Supported medical staff by representing physicians; screening and sorting mail, documents, and answering telephone calls; scheduled patient appointments and arranged referrals; prepared medical reports, patient.
• Scheduled, welcomed, and announced patients and visitors; screened unscheduled patients and visitors; arranged referrals to other health care providers; scheduled appointments for consultations and lab tests
• Provided historical reference by developing and utilizing filing and retrieval systems

OO

• Group Benefits Customer Care Centre (GBCCC) RepresentativePublic Service Health Care Plan (PSHCP)
• Served as the initial contact resolution for plan members - Employees and pensioners of the Public Service, including the RCMP and the Canadian Forces, and their dependents
• Responded to telephone inquiries from customers with respect to health care benefits, program eligibility, co- payments, deductibles, premium account information as well as general program inquiries
• Excelled at multi-tasking by resolving high volume customer calls and automated communication while delivering outstanding customer service
• Prepared client letters, emails and other correspondence

Lévis, Québec, CA

• Clients’ first point of defense against card fraud
• Responsible for verifying and validating customer payments and analyzing data with thegoal of minimizing corporate risk
• Analyzed, identified, and reported high risk accounts, trends, and potentially fraudulenttransactions
• Applied card blocks to prevent any fraud lossesStéphanie Mathieu - 3
• Communicated with cardholders and financial institutions to verify the validity of transactions
• Resolved incoming calls about lost and stolen cards, fraud, and high-risk situations

• Ran a student cleaning franchise and managed Marketing, Sales, and Production
• Recruited, Hired, Trained, and Managed a cohesive marketing and production team of12+ employees
• Excelled at multi-tasking several customer engagements simultaneously
• Closed all sales
• Generated over $35,000 in sales in three months
• Top revenue Award

Bachelor Of Commerce (B.Com.), Business, Management, Marketing

Dec 3 Years, Business/Commerce, General