Founder / President
CurrentMajor ProjectsMIRA VILLALuxury boutique condominium community, Summerlin NVOct 2011 - June 2014Created project brand and marketing strategy; executed integrated marketing plan for launch of Phase I (113 units), sold-out in 24 months, generating $70M in revenueDeveloper: Condo Capital SolutionsMACDONALD HIGHLANDSUltra-upscale residential golf community, Henderson NV2008-2009Created master brand refresh; Sales Center design including sales pathing, production, and installationDeveloper: Rich MacDonaldFAIRMONT TAMARACKUltra-luxurious resort and vacation home development, Tamarack ID2006-2008Developed brand story and created marketing strategy for 305 luxury hotel-condominiums and residences. Real estate launch of 125 full-ownership properties garnered $140 million in sales contracts in seven hoursDeveloper: Agassi Graf Development, Bayview FinancialVERGEContemporary mixed-use, mid-rise development, Las Vegas NV2006-2008Created project brand and marketing strategy; designed and executed integrated marketing plan to launch $135M urban mixed-use development. Marketing efforts resulted in a one-day condo sales record in Las Vegas, securing sales contracts for 229 of the project's 296 units in single day.Developer: Emvelco RE Corp FOUR SEASONS OCEAN RESIDENCESThe first fully residential ship offering Four Seasons services targeting the world's most affluent buyers 2007-2008Devised the int'l marketing strategy for $750M residential ship comprising 112 condominiums, priced from $3.8M-$39MSecured sales for 1/3 of the 112 residences within three months of world-wide launch Developer: BV International Ocean Holdings, a subsidiary of Bayview Financial