Senior Director Product Marketing & Technical Marketing For Aster Data (Acquired By Teradata)
San Diego, California, Us
Responsible for product marketing & developer evangelization of the Aster Data Analytic Platform. Launched Aster Data's analytics library and industry solutions. Participated in the first Gartner MQ for Analytics Databases were Aster Data was recognized by Gartner as the leading innovator in Big Data Analytics. Acquired by Teradata in April of 2011.* Crafted messaging and positioning for the Aster Data products prior to Teradata acquisition and assisted with integration efforts post-acquisition including sales enablement* Key product expert asked to present the Aster Data technology during acqusition discussions with Teradata* Developed the Aster Data industry marketing strategy and got to market plan for 22 industries* Built from the ground up sales enablement, demand generation and go to market materials for Consumer Financial Services, Capital Markets, and Insurance vertical offerings* Managed end to end activities from messaging, positioning, press release, analyst content,and direct marketing content for three product launches delivered within three months* Defined and launched the first analytic application demonstration environment for Aster Data showcasing Big Data applications in Financial Services, Insurance, Click Stream, and Digital Marketing Optimization analysis* Aster Data product expert and spokesperson at industry, customer, press, and analyst events* Attended the first Strata Conference 2011 and Strata + Hadoop Conference New York 2012