Product & portfolio marketing leader for OneTrust's Privacy & Data Governance Cloud. OneTrust is the most widely used platform to operationalize privacy, security, & data governance. My team manages product marketing across our offerings in privacy management, data discovery & security, consent & preferences, & responsible AI.

Hired to re-design the marketing team as 1st CMO. Right sized the marketing & sales development team.* Transformed company position by launching 3 applications in 6 months including a GenAI data catalog.* Secured industry recognition as the #2 vendor in data governance 6 months after new product launch.* Re-built demand gen team & infrastructure. Retired over 700 unnecessary Hubspot workflows.* Re-designed product marketing function to increase sales enablement effectiveness. Supported the largest deal in company history.* Built first partner marketing function. Increased 10x the number of partners & 6x the co-selling revenue.

I've worked with a variety of start-up companies as a strategic advisor and consultant to the executive team. The companies that I've advised or consulted include:* Nexla, Strategic Advisor, May 2020 - Present* data.world, Strategic Advisor, Apr 2020 - Oct 2022* Armory, Interim Head of Marketing, Jan 2021 - Jun 2021* conDati, Inc., Strategic Advisor, Sep 2017 - Apr 2021

First marketing executive to join Ambient.ai, a stealth AI company in physical security. Ambient.ai was a Forbes Cloud 100 Rising Star and a Top YC Company of 2022 and 2021. Hired the first marketing team.* Launched the company out of stealth with a new brand, website, and public customer stories.* Secured public media coverage and recognition as an innovator and industry leader.* Hosted the first Computer Vision Intelligence conference.

Led Alation marketing, demand generation, and sales development as the company grew from under $1M to $40M in revenue. Joined as marketer #1 at Series A funding. Scaled the marketing and sales development team from 1 to 38 people.* Built a demand generation engine that drove 76-94% of the company's quarterly revenue. * Credited by Forrester and Gartner for creating the category of Data Catalogs. * Introduced 2 sales playbooks that drove 95% of sales. Designed customer community programs that drove advocacy and contributed to a sustained <10% churn. * Rebranded the company and website - see the site here: https://sageha.us/portfolio/alation/Promoted from VP of Marketing to SVP of Marketing in March 2019.

Responsible for full-stack marketing and sales development including demand generation, marketing communications, and product marketing. First marketing executive to join Trifacta. Reported directly to the CEO and attended board meetings. Scaled the marketing and sales development team from 1 to 5.* Established analyst coverage & influenced the creation of the data preparation market. * Sourced 50% of closed sales through marketing programs & outreach. Established demand generation systems & processes using Marketo, Salesforce, & Discover.org.* Generated New York Times press coverage for Trifacta as part of a sustained media strategy. Managed the content editorial calendar & PR team to deliver sustained coverage across all media tiers.* Drove a 30% increase in website page views and maintained over 55% new website visitors. Introduced a website content program, integrated social media & aggressive press relations strategy.* Generated high quality leads from strategic events including Strata & Hadoop Summit. Introduced a content-focused presence with technical presentations, customer testimonials, integrated social media campaigns, & analyst coverage to increase awareness & connection with attendees.* Introduced a marketing reference program generating 5 testimonials in the first 30 days.* Hired & managed a team of 5 marketing & sales professionals. Structured team to emphasize building awareness, content marketing & lead development.

First business executive to join the founding team of a start-up built on the newly introduced Spark project. Started the ClearStory Data product management and marketing organizations. Scaled the marketing function to cover demand generation, marketing communications and product marketing. Reported directly to the CEO and attended board meetings. ClearStory Data was acquired by Alteryx, April 4, 2019. * Launched ClearStory Data at Strata New York 2013 with product usage testimonials from the CIO at Dannon and key data partners* Re-branded and re-designed the ClearStory Data website* Established ClearStory Data awareness through coverage in top-tier business press including the New York Times, Wall Street Journal and Forbes* Built initial demand generation and lead development processes and systems (Marketo, Salesforce, etc.)* Positioned ClearStory Data's software-as-a-service application as the first Data Intelligence solution in the market

Responsible for product marketing & developer evangelization of the Aster Data Analytic Platform. Launched Aster Data's analytics library and industry solutions. Participated in the first Gartner MQ for Analytics Databases were Aster Data was recognized by Gartner as the leading innovator in Big Data Analytics. Acquired by Teradata in April of 2011.* Crafted messaging and positioning for the Aster Data products prior to Teradata acquisition and assisted with integration efforts post-acquisition including sales enablement* Key product expert asked to present the Aster Data technology during acqusition discussions with Teradata* Developed the Aster Data industry marketing strategy and got to market plan for 22 industries* Built from the ground up sales enablement, demand generation and go to market materials for Consumer Financial Services, Capital Markets, and Insurance vertical offerings* Managed end to end activities from messaging, positioning, press release, analyst content,and direct marketing content for three product launches delivered within three months* Defined and launched the first analytic application demonstration environment for Aster Data showcasing Big Data applications in Financial Services, Insurance, Click Stream, and Digital Marketing Optimization analysis* Aster Data product expert and spokesperson at industry, customer, press, and analyst events* Attended the first Strata Conference 2011 and Strata + Hadoop Conference New York 2012

Responsible for the strategic and tactical product management of the event processing components of the Oracle Service-Oriented Architecture and Event-Driven Architecture Suites. Managed a team of Product Managers. Portfolio included Oracle Business Activity Monitoring, Oracle Complex Event Processing and Oracle RFID products.* Led the acquisition of Istante/Iteration Software which became Oracle Business Activity Monitoring* Launched Oracle Complex Processing, a streaming data engine, to the market* Designed and delivered training materials for a community of solution architects, consultants, partners & customers interested in event-based processing architectures and streaming extentions to SQL* Regularly requested spokesperson for Customer Briefing Center and Oracle OpenWorld events* Managed the product & technology plans to increase direct product sales in targeted industries and achieve embedded application delivery through the Fusion initiative for Oracle Applications* Designed demo flows, industry-specific data models, connectivity, and reports for Oracle Event-Driven Architecture and Service-Oriented Architecture demo environments * Defined requirements, integration plans, and user interfaces for the following products: Oracle Complex Event Processing (CEP), Oracle Business Activity Monitoring (BAM), and Oracle RFID Solutions

Responsible for the strategic and tactical product management of all reporting, data warehousing, analytics, and predictive analytics components of the PeopleSoft CRM Suite. Defined the roadmap, requirements, integration plans, technology acquisition plans, and user interfaces. Started as a Senior Product Manager for PeopleSoft CRM Analytics. Recognized as a top performer within 6 months of start. PeopleSoft was acquired by Oracle in January 2005. Promoted to Director after the acquisition.

Responsibilities included positioning, messaging, content marketing and sales enablement for a suite of pre-packaged Business Intelligence applications in customer profitability, campaign management, sales, and contact center analysis.

Responsibilities included customer/prospect research, positioning, messaging, content marketing and sales enablement for CRM products in analytics, sales force automation, and business-to-business marketplace solutions. Selected to co-lead the tiger team for launching solutions at E.piphany.

Responsible for developing strategic new market entry plans for software, hardware, and e-business companies. Quantified market opportunities, built frameworks for positioning and field tested messaging. Worked with both mature and start-up companies in the following areas: wireless solutions, e-business servers, analytic recommendation engines, and customer relationship management software.• Identified market opportunities and conducted customer needs analysis for new products • Analyzed competitive threats in emerging markets and designed positioning strategies• Built market size and financial models• Evaluated strategic partnership needs and identified candidates