Manage brand presence and marketing strategy on customer sites like Amazon and Walmart to help drive volume and market share in the ecommerce space for motor oil. Collaborate with cross functional teams like Sales, Brand, Pricing, Finance, Agency partners, etc. to drive sales and profitability. Fluency with day-to-day digital program management and optimization of websites, SEM, Paid Social, Display, Online Video/OTT, etc.

Oversee planning of multimillion-dollar campaigns to drive efficient online and in-store traffic and sales. Challenged to keep up with the everchanging digital scene and acquire new customers while retaining current. Launched the use of first-party data within digital media campaigns at Academy Sport + Outdoors. Manage relationship with our media agency and ensure goals are met, optimizations are made, and ensure an efficient spend. Manage co-op digital media campaign and planning by partnering with internal marketing team and vendors. Experience with creating executive-level readouts to present recaps and/or new opportunities.

Lead media planning process from development, setting KPIs, to execution and budget management of the annual strategy while cross collaborating with various functions in Marketing. Critically analyze and optimize digital campaigns that maximize ROI and strengthen the customer connection to the Academy Sports + Outdoors brand and ultimately drive sales.Focus in the following channels: social media, display, and online video. Secondary focus: email, affiliates, and paid search.

Plan and manage display, social and online video ad campaigns with the goal of driving traffic and revenue, in-store and online. Work with cross-functional teams to align with enterprise goals and priorities while managing agency partnership for execution of campaigns.

Served as market expert on merchandising and marketing needs to support the Indirect channel with all new promotions. Coordinated and executed product launch events with the iPhone, ZTE devices, Huawei, Samsung, and Kyocera. In turn, I worked with various vendors to plan and execute projects such as radio remotes, event sponsorships, trainings etc.Provided executional support and auditing of retail merchandising across four local markets. Supported artist event activations and meet and greets with partnering media stations. Also, developed intranet content and served as a contributing editor and producer to internal monthly newsletter. Authored copy for radio remotes and social media posts for local marketing community websites. Delivered a single source data entry and information warehouse, through SalesForce, to effectively manage dealer accounts. Updated daily Indirect Sales Tracker report to show all sales activity for the Indirect channel down to door level. Adapted and customized national creative elements using Adobe Illustrator. Created and managed budgets, financial reporting, and purchase orders for various vendors through Oracle systems. Managed conference reports and meeting schedules as well as, developed and presented recaps.

Lead MSR for the launch of Clearwire Communications corporate expansion in the Houston market. Responsible for gathering and preparing daily, weekly, and monthly sales metrics for multiple sales distribution channels. Managed monthly marketing budget for local market collateral, giveaways, promotional items, apparel, and kits. Created presentations for local leadership teams. Produced market reports and tracked inventory equipment utilizing ORACLE Inventory Management system. Liaison between Clearwire and Corporate Public Relations firm for all local marketing events.

Responsible for supporting a sales team in a territory consisting of 12 dealerships in the Great Lakes region. Communicated with management team to provide updates on new sales promotions being rolled out from corporate headquarters.Created marketing pieces for various purposes; special offers, dealer sales promotion tracking tools, etc. Also, assisted in creating training videos for proper product demonstration to be executed at a store level.

During my internship, I conducted research on the Hispanic market to garner street level perspective on consumer reactions to their latest product at the time, Miller Chill. Collaborated with a team of interns to create and conduct a suvery for over 300 consumers in the Dallas/Fort Worth region. Shadowed a Sales Account Manager for 6 weeks to understand importance of CRM.Assisted in creating product displays for off-premise accounts such as Wal-Mart, Fiesta's, convenient stores, etc.