Oversees the entire creative marketing strategy, spanning content creation, graphic design, copywriting, and video production. Responsible for managing a multidisciplinary team of creative professionals, providing guidance, feedback, and constructive support.- Establishes and maintains brand guidelines, ensuring consistency across all marketing collateral.- Collaborates with cross-functional teams to develop and execute creative strategies that align with various business objectives.- Researches current industry trends and emerging technologies and provides recommendations for new strategic vision.- Develops and manages the creative budget, allocating resources to achieve maximum ROI.- Builds and maintains relationships with key stakeholders, including customers, partners, and various media outlets.- Performed research and development (R&D) and launched a new company-wide program, which increased the member count from 663 to 10,696 and raised the monthly revenue from $12.8K to $210K.- Aided in reaching new audiences and optimizing credibility with potential customers through surveys, giveaways, influencer marketing, and campaigns, resulting in the growth of social media following by 36% and engagement by 400% in Q4 of 2023.- Spearheaded the growth strategy for company catering services through digital, in-store, and guerrilla marketing efforts, increasing the catering business by 46%, from $155K to $222K per month in sales across six locations.- Created a luxury item campaign strategy, leading to a 226% increase in sales in two months and 152 to 496 sales per week.

Built and launched award-winning boutique wedding photography brand and business processes from the ground up. Delivered superior customer experience and established a unique value proposition in a competitive industry. Selected Key Achievements:- Drove revenue growth YOY through Blue Ocean Strategy, which optimized ROI and reduced costs. - Articulated processes for design workflows and developed end-to-end design assets including wireframes, light prototypes, visual design.

Hair & Compounds is a USA owned and operated B2B2C wholesale hair extensions supplier for over 25 years.Revitalized and formulated customer centric marketing and design strategies to drive product innovation and adoption. Built strong partnerships across product, business, creative, data, engineering teams. Reported directly to CEO.Selected Key Achievements:- Grew and managed Los Angeles creative and data team and led data analysis growth meetings with team and stakeholders.  - Created vital customer personas and segments for IMT (proprietary CRM for B2B2C), which strengthened value proposition and competitive advantage. - Project managed 18-month development of an ERP software for India’s production planning and management. Created an agile framework and facilitated cross-functional communication across 7 departments. Ensured successful timely delivery of IT value through governance, repeatable processes and risk reduction strategies. - Advanced product strategy and innovation for our highest-demand product, collaborating with R&D to define a new process for the production team.- Led user experience design, interaction, user interface/visual design, and information architecture for online brand identity.

Optimized marketing projects and complex B2B2C workflows for the company’s muilt-channel campaignsSelected Key Achievements:- Captured 70% growth in engagement by utilizing Jobs To be Done model of customer interviewing and A/B testing.- Deployed CRO for Facebook ads, raising the conversion rate by 45% in 3 months and augmenting personal Facebook page leads by 70% in 6 months. - Conceptualized and executed UX design for Advertising A/B testing.

Your Magazine is Emerson College’s premier monthly online publication, featuring curated original photography, art, and articles.Led creative direction and project management for a 13-person team. Collaborated with department heads and Editor-in-Chief to mastermind a seamless vision and stylescape for each issue. Publication was recognized with multiple ENVY awards.Select Key Achievements:- Hired and mentored designers/photographers and structured visual design workflow to enhance team communication.- Implemented focus groups and reader surveys to cultivate a deep understanding of the reader base, and increased publication downloads through targeted social media campaigns.

Velvet Crush was an e-commerce vintage clothing shop. In this role, I grew monthly sales by up to 12% by introducing strategic branding elements based on trend/market research. Launched customer satisfaction strategies, increasing NPS from 2 out of 5 to 4.4 out of 5. Project managed 24+ photoshoots.