Led the strategic communications efforts from social media, website maintenance, to internal and external communication on all levels. Worked with the sales team to generate new marketing materials to create opportunities. Collaborated with C-suite to prepare presentations for investors, lenders, trade shows, and potential clients. Managed media relations, press releases and coverage, advertising budgeting and planning, brand management, content production, and design.-Corporate Communications-Strategic Communications-Creative Design-Investor Relations-Social Media-Marketing-Presentations-Website Maintenance-Media Relations-Public Relations-Advertising-Brand Management

• Produced marketing decks for client presentations. • Initiated market research studies and analyzed findings.• Analyzed business developments and monitored market trends.• Analyzed third-party data and investigated new growth opportunities.• Collaborated with developers, advertisers and production managers to market products and services.• Edited and packaged product placements for clients.• Directed product development using in-depth knowledge of vendor landscape and industry insight.

• Wrote and distributed news releases, maintaining media relations and media strategies, resulting in placements in Petfood Industry, Pet Product News, Modern Dog Magazine, Animal Wellness Magazine, Pet Business Magazine, and Pet Age Magazine.• Wrote and pitched articles for trade publications and trade blogs, resulting in placements on Dog-Milk.com, PrettyFluffy.com, Tails Pet Magazine, and Modern Dog Magazine.• Directed and coordinated marketing activities and policies to promote products and services.• Completed quarterly forecasting and monthly financial reviews.• Coordinated and participated in promotional activities and trade shows.• Preserved brand integrity by monitoring the consistency and quality of marketing content.• Traveled nationally to meet with customers and deliver clear company messages.• Analyzed usage patterns to understand ways in which customers used company products and services.• Developed and implemented campaigns for email, online advertising, search engines and direct mail.• Defined and tracked campaign effectiveness and adjusted strategies accordingly.

• Coordinated news releases, media responses, press packets and placement of stories in national trade publications, resulting in placements in Crain's Detroit Business, Detroit Free Press, MIRS News, Gongwer News Service, MLive, Detroit News, Dearborn Press & Guide, and other publications around Michigan, as well as on air spots for legislative staff on the Big Show with Michael Patrick Shiels, The Tony Conley Morning Show, and Michigan Radio Network.• Wrote and edited marketing emails, data sheets, and newsletters.• Conducted market and public opinion research related to company’s reputation and positioning among key stakeholder audiences.• Wrote and edited articles, web content, advertising copy, periodicals and publications for internal and external audiences.• Leveraged technical resources to design and create campaign deliverables, including e-mail invitations, articles and marketing videos.• Served as the primary point of contact for incoming media calls, including requests for meetings and interviews with company executives and experts.• Created and maintained company web pages.• Developed and managed communications strategies, plans and budgets.• Drafted speeches for association executives and legislative team members.• Conveyed noteworthy information about project successes and updates to members.• Drafted and managed print, online and social media communications designed to promote company brand, image and values.• Built and maintained media and coalition lists.

• Reviewed published materials and recommended revisions to scope, format and content.• Wrote in several styles and voices for website, print and internal documents.• Wrote and posted content for company blog, keeping customers updated and engaged.• Wrote and edited long- and short-form copy for blogs, websites, social media, presentations, training materials and more.• Translated client desires into compelling campaigns.