Steph Houle Email & Phone Number

New York, Ny, Us

Bentonville, Arkansas, Us

• Lead Store Journeys experiences from Store Mode to Scan & Go, and more• Develop Identity Principles and led the strategy for Customer Digital Identity• Own the design experience for Service Counters, such as Wireless, Money Services, Bakery and more.• Facilitate solutions for sign-in and sign-up at a global scale across Walmart US, Walmart Canada, Walmart Mexico and more

Bentonville, Arkansas, Us

• Sheparded Walmart+ Member Mode to own design across several partnered teams• Led Account UX Optimization to update the linking strategy and page hierarchy for the account experience for millions of users• Iterated on account linking and shared log-in strategies• Developed membership sharing experience• Led Walmart+ Member Care and Account Management for membership and account• Launched Phone Collector and Forgot Your Password experiences for Identity experiences for millions of users• Led Design Thinking training for partners

As a creative storyteller, I use visual design (digital, print, and packaging) and UX/UI (product) to tell stories and craft experiences that shape the world. With over 15 years of experience working both in-house and at agencies and design firms, I work at the speed needed and the fidelity required for the deliverable output. I use user research, market research, and product research, where needed, to best inform my understanding and the experiences I generate.I also have significant experience testing on product innovation and A/B testing teams. I have been the design thought leadership and driver in building and growing experimentation practices at various companies. I've seen how both qualitative research and quantitate research can lead to better products and more intuitive and effective experiences.Select Clients (Grouped by Industry) –Education• Columbia University• Rutgers University• Africa-America InstituteAgency• Rode AdvertisingInsurance / Law• Jackson Lewis P.C.• Guardian Life InsuranceHealthcare / Government• New York State Dept. of Health• Icahn School of Medicine at Mount Sinai• IntegraMedEntertainment / Dining• InnerWorkings (Stolichnaya)• Estaminet CafeEditorial / Fashion / Beauty• VillageLuxe• Jana Starr Bridal• OsaiLearning + Development• Fredericks & Associates• Of Course Training• Intimacy & ColourFitness• BrukwineConsultancy• The Bashi Group• HumanCapitalWorks• Carat Group• JLL (International Captial Group (ICG))• Burson-Marsteller (Valspar, GTL)Interior Design• Total Resource AssociatesNon-Profit• Africa Integras• Well / Beings• IUGB Foundation/IUGB

Led Product Design + User Research vision across BEGiN and all four of its companies to unify the product design and user research teams, and standardizing the practices across companies: • Homer Learning• codeSpark• KidPass• Little PassportsWorked to unify Experimentation practices across business units (BUs) and build a culture of Research (Market Research, User Research + Learning Research)

New York, New York, Us

Led Product Design at HOMER, overseeing:• Digital Product Design Web (Conversion Squad, Retention Squad, & Experimentation Squad) Learn & Grow App Fisher Price App Sesame App• User Research (UXR)• Tangible Product DesignNotable areas:• Worked to evolve the Homer website into a more e-Commerce experience with multiple products, and adding on new functionality for Add On products in checkout• Developed an Activity Kit Subscription box and the shopping experience for it on the website• Worked with Red Antler to conceive the BEGiN brand strategy (Homer's parent company)• Began to drive a culture of research by taking on management of the User Research team• Organized a large scale Creative Retreat across multiple business units twice in 2022 to build out a culture of creativity, growth and sharing.

New York, New York, Us

Head of Digital Product Design at HOMER, overseeing:– Web– Learn & Grow App– Fisher Price AppBuilt out the web experimentation practice at HOMER by forming a custom A/B testing squad for our web funnel to increase conversion.– Launch of the Homer Learn & Grow App, merging Homer Reading App + Homer Stories App.– Redesign of the Homer brand– Launch of a reimagined Homer website, leveraging new ways of working the Engineering– Built out the experimentation practice, elevating Trial Start Rate for Homer's core app– Established a strong design team culture and drove a user-centered product development process

New York, Ny, Us

- Provided leadership on various Product Design projects, including Site Reinvent, App Reinvent, various Lean/Agile Tech Portfolio yearly initiatives, from both a Customer Experience, Brand Experience and User Experience perspective.- Drove organizational change by transforming processes and procedures across not only all Creative teams under Marketing, but also that influences the development of any asset that ultimately lives on Macys.com.- Developed a corporate wide Design System, including a UI Kit, Dev Patterns, Documentation, Templates, and more that showcases the current brand strategy and design and that supports the evolution to various future states.- Led a creative team to develop and execute elevated user centric design.- Designed various Marketing Campaigns that support Technology on Macys.com, including assets that market the Macy's App.

New York, Ny, Us

- Worked on app and web assets, agile projects and site enhancements to continuously improve and enhance Macy's.com with emphasis on the mobile-first experience.- Led the transformation of design and website assets of Macys.com to responsiveness by teaching all design teams and developing test assets to partner with development and product teams.- Drove site traffic by creating SEO optimized sitelet experiences for all FOBs (Families of Business).- Partnered with UX, SEO and development teams to best conceive the customer learning and shopping experience.- Designed e-mails such as Win Back Engagement, rAPID emails, etc. to interact and engage customers.- Created search-engine optimized creative digital assets to drive traffic to Macy's.com, including but not limited to product pool page and various communication web banners, web pages featuring product lines of an array of business partners (e.g. adidas, MAC, etc) and responsive (desktop and mobile views) of key FOB sitelets.

New York, New York, Us

- Worked on key web assets for the World of Calvin webpages experiences.- Created necessary web banners for CKU, CKJ and Platinum lines for business partners such as Macy's, Bonton, Lord & Taylor, etc.- Designed skins for the Spotify and Calvin Klein digital experience.

York, Ny, Us

Led the global brand vision and visual strategy to unleash fearless verbal communication for individuals, companies, and organizations committed to build a just, equitable, sustainable, free, and healthy world.

Created assets and led the vision to develop and support the brand and movement of the Central Park Arch Project (CPAP).

Paris, Fr

- Lived abroad in Nantes, France while teaching English to various levels of elementary school students at three French primary schools: l'école Fougan de Mer, l'école Jean Zay, and l'école Chateaubriand.- Studied French at an Advanced Intermediate level.- Learned lesson planning, cultural differences, and the nuances of daily life in France.

New York, New York, Us

- Created print materials including mechanicals and large scale for work for the global launch of the fall 15 Calvin Kleins Jeans campaign, including creating work for Singapore, Mexico, Brazil, Italy, Canada, and various other countries.- Delivered web assets including homepage heros, e-mail blasts, web banners, and image resizes for Calvin Klein White Label, Calvin Klein Underwear, Accessories, Calvin Klein Jeans and Calvin Klein Performance for websites and brand shops, including Macy's, the Calvin Klein website, Dillard's, Dick's, Fresh Pair, Bonton, and The Bay.- Created custom cards for internal employees including Baby Shower congratulatory cards and a personal birthday card for the CEO.- Resized social media assets for various Calvin Klein brands for various social media platforms.

Pearl River, Ny, Us

- Worked on digital and print design for various clients including various digital and print holiday cards, wrote copy for an extensive multi-layered calender around imagination for the International Securities Exchange, designed the Hess Corporation's Board of Directors meeting (print) and Human Rights online training module (digital), and assisted on various other projects.- Designed the firm's first CNBC commercial for the ISE (International Securities Exchange).

New York, Ny, Us

- Served as a brand ambassador with the Creative Director to educate the new health system about branding and the new style guide through internal marketing initiatives across 7 campuses. - Taught courses for employees such as: Meyers-Briggs Type Indicator, Time Management, Managing Stress, Focusing on Your Goals, How to Be an Effective Mentor, The Four Agreements, Intro to Graphic Design, and Stimulating Your Creativity.- Created, designed and managed various internal affinity groups such as Rising Professionals internal networking group, BeWell wellness program, and Language Conversation Partners.- Led the design initiative for the ThinkSmart program, emphasizing resource optimization and developed a portal for employees to use.- Branded the Learning Management System, PEAK, and worked with developers to customize the interface of the Taleo based resource.- Led Toastmasters meetings and completed certifications as both a Competent Communicator and Competent Leader.- Drove employee engagement by creating, designing and implementing a variety of programs, such as an internship program titled Sharp and interviewed candidates for an internal Lean Six Sigma training program.

New York, Ny, Us

- Led the initiative on the redesign of the internal Human Resources website.- Created social media assets for various programs.- Designed various signage and event materials including coffee sleeves, wall art, printed posters and signage, along with digital assets, such as email design, e-newsletter and more.- Rebranded the learning newsletter that was received by 30K+ employees- Branded and co-founded an internal networking group of 500+ members

New York, Ny, Us

- Branded program materials and advertising for various initiatives, such as the BeWell wellness program, New Beginnings orientation program and the Employee Recognition program- Assisted with event design and planning for large company wide initiatives ranging from hundreds to thousands of attendees

New Brunswick, Nj, Us

- Created, planned and implemented educational, recreational, and social programs for three years at various sized residence halls, managing communities of over 300+ residents.- Managed directly a community of 60+ residents by leading monthly floor meetings and 1:1 conversations, so that students felt included and updated on all necessary information.

New Brunswick, Nj, Us

- Acted and directed a diverse theatre group that engaged communities in conversations to address racism, sexism, homophobia, substance abuse, domestic violence and many other community related problems through public theatre and the technique known as "Theatre of the Oppressed."

New Brunswick, Nj, Us

Assisted with day to day office functions while aiding in event planning for an enormous, diverse university.

Meyrin-Satigny, Geneva, Ch

- Performed brand and market analysis to assess market trends while creating and developing future concepts and products in the fragrance world, specifically focusing on air and skin care categories.- Assisted with trend presentations, category reviews, and brand identifications for industry leaders.- Improved efficiency of the fragrance library budget by 20%, while coordinating the record keeping, follow-up and organization to ensure magazines are received, properly routed, and displayed in the library.

Development Courses

Continuing Education

Continuing Education

Continuing Education

Fine Art, Graphic Design

Continuing Education

Bachelors, Economics (Major) Art History (Minor)

Essentials Of Project Management

Leadership