•Sole ecommerce analyst in organization for website/app boasting 13k+ skus•Implemented new process using Adobe Analytics in conjunction with SQL queries on enterprise data to get credit on commissions paid to affiliate partners on orders that were refunded, resulting in ~$250k of cost savings annually.•Partner with offshore engineering team to ensure ecommerce platforms are properly tagged for Adobe Analytics, including new feature implementation, bug fixes and QA.•Spearheaded re-introduction of ecommerce testing program, including creating of documents to gather testing ideas, track testing progress and communicate results and recommendations.•Support dashboarding and ad-hoc deep-dive analysis needs for business stakeholders, including UX, marketing, merchandising, and product management teams.

•Audited all tags pertaining to Google Analytics (GA) across four websites as part of a project to move away from each site having its own set of tags to using a cross-brand container that allowed for tagging consistency and parity across all sites.•Implemented the use of a web analytics audit tool to ensure all best practices were in place (i.e. no PII present in data, no fragmentation in reporting due to URL query parameters, marketing channel rules made sense, appropriate filters were applied to data, etc.) and implemented solutions for corrections needed. •Created optimized shopping funnel reporting in Tableau, giving the business an easy-to-digest, end-to-end view of the customer’s on-site journey by leveraging GA’s Big Query data export and SQL and partnering with data engineering for the creation of tables to be used as a Tableau data source.•Put documentation in place defining all custom events and channel grouping rules.•Create and maintain dashboards used by marketing, product and site experience teams.•Main point of contact for all web analytics requests, including training, ad-hoc reporting and validation.•QA’ed analytics implementation for launch of mobile apps.

•Led team comprised of web development and analytics employees from Jockey and third-party analytics vendor staff to transition Jockey’s web analytics platform from Adobe Analytics to Google Analytics 360, ensuring data integrity, consistency in reporting during transition and a timely turnaround.•Create custom reporting dashboards and train various stakeholders, including email, SEO, social media, merchandising, and site manager teams, in web analytics software to learn how to self-serve to answer frequently asked questions.•Ensure integrity and accuracy of all web analytics data by testing new analytics code implementations, communicating proper URL tagging to various marketing teams and maintaining marketing channel processing rules within the analytics tools.•Work with ecommerce team to identify multivariate testing opportunities to improve the customer experience and on-site conversion, report on results of testing and provide go-forward recommendations.•Train and mentor new analysts.•Produce and maintain regularly scheduled KPI reports used throughout the organization, including product, channel, device, campaign and direct mail catalog reports.•Lead weekly ecommerce performance meeting.•Define, track and report on website KPIs for various marketing channels and campaigns and provide optimization recommendations based on results.•Set-up backend logic and test all discounts for Jockey.com

• Actively and continuously produce key site performance reports, build dashboards, and produce ad hoc reporting for the ecommerce, marketing and merchandising teams.• Define and track website key performance indicators for various marketing channels and campaigns.• Provide recommendations to improve customer experience by increasing knowledge of consumer intent, behavior, and experience through web analytics tools to mine consumer behavior, attribute conversions, and assess performance.• Ensure integrity and accuracy of all online and web analytics data via the continual monitoring and assessment of site tags.• Work with the ecommerce team to identify A/B and multivariate testing opportunities to improve the customer experience.• Set-up backend logic and test all discounts for Jockey.com and the retail store ordering system, including everyday, non-promotional discounts and limited time promotions. • Assist the Manager of web analytics and digital acquisition in evaluating new partnerships and relationships with Jockey.com.• Set-up onsite banner ads to target visitors from specific channels.

• Aid in determining strategy for events including promotional offers and pricing cadence to achieve financial plans.• Evaluate hindsight advertising and promotional performance to identify new opportunities for future promotions.• Responsible for the advertising process, including providing information, photos and samples to sales promotion team and proofing layout and accuracy of text to ensure advertised copy and content is represented in a clear and impactful manner.• Collect and process co-op support for advertising and vendor allowance dollars from vendors.• Collaborate with buyer and planner to manage in-season vendor financial projections.• Execute size and color analytics to determine optimal merchandise assortment.• Maintain consistent, effective communication with vendors, distribution center and merchant team regarding purchase orders, samples and shipping issues to ensure timely delivery of merchandise.• Assist in preparation of pre-market analysis and vendor meeting preparation.• Participate in competitive shops and summits and with store planning teams to discuss and develop strategies for future seasons.• Run, maintain and distribute weekly analytic reports to entire shoe division.

• Develop seasonal financial plans for assigned areas.• Develop ladder plans for key items and category programs to determine seasonal targets for specific groups of merchandise.• Collaborate with buyer and planner to manage in-season vendor financial projections.• Develop forecasts for vendor by color and size.• Use status projector tool to forecast sales and markdowns based on points of the product lifecycle.• Run, maintain and distribute weekly analytic reports to entire shoe division.

• Analyze sales and stock opportunities/liabilities to identify trends and develop action plans to correct variances. Recommend solutions to adjust allocations, replenishment models, and assortment plans to optimize inventory investment.• Analyze historical/seasonal selling, financial and inventory performance of merchandise to identify and react to current business trends or recommend action for future seasons.• Identify over/under stocked stores and manage inventory to ensure stock levels support performance and trends.• Allocate purchase orders, ensuring optimal investment by store across key attributes (i.e. store clusters, tiers and lifestyle).• Create and modify replenishment models to ensure proper in stock while optimizing inventory investment.• Ensure allocations and replenishment models support localization initiatives.• Identify opportunities for store growth.• Discuss replenishment merchandise discontinuations, opportunities to build or contract models based on current business or future marketing.• Review advertising/promotions on product to ensure timely reorders/builds can be created and carried out.• Run, maintain and distribute weekly replenishment reports.

• Create ad-hoc reports to identify opportunities for store growth/improvement based on various localized store traits.• Participate in summits with regional store planner and merchant teams to discuss and develop strategies for future seasons.• Participate in seasonal competitive shop with merchant teams.• Maintain store profiles.• Created codes used for products that were part of the company's new "team stores" initiative to aid in reporting.

• Create and update new pivot table system for analyzing financial data. This system was adopted and put into use by the entire product management team.• Aid in design of new corporate website through participation in focus groups designed to understand how different users interact with the website. Brainstorm suggested site improvements based on focus group observations. Work with site testing team to ensure new site functionality.• Write and deploy customer satisfaction surveys for new product testing. Followup with delinquent survey respondents.• Redesigned and condensed spec sheet format, resulting in less than half of the original amount of documents to manage.• Manage creation and updates for more than 80 spec sheets spanning across six different product categories and three different brands.• Create and maintain comprehensive product specification matrices used by cross-functional teams for three product categories, across five different brands.• Assist in the creation and updating of marketing collateral by proofreading materials, supplying product specs, and overseeing photo shoots to ensure product images showcase key selling features.• Create and update product cost and gross margin tables.• Research and collect competitive data to aid in identifying market opportunities and challenges.• Proofread and manage updates to manuals.• Represent product management during new product introduction meetings with cross-functional teams, including but not limited to engineering, global sourcing, marketing, service training, and technical publications.

•Manage all human resources functions, including hiring, training and certifying staff members, administering performance reviews and coaching discussions, managing payroll, and creating employee schedules.•Doubled customer data capture rate through implementation of an employee incentive program and maintained results without incentive.•Established partnerships with local businesses and mall management, allowing for cooperative marketing opportunities.•Create store floorset maps to aid in merchandising product seasonally.•Streamlined restocking process by enhancing stockroom organization with a focus on efficiency, thus increasing sales in departments that were previously difficult to restock.•Complete monthly loss prevention audits, resulting in a reduction in shrink to less than 1%.•Oversee inventory process to ensure accurate counts.•Train staff on customer service standards, resulting in mystery shop scores surpassing the company average by more than 10%.•Awarded platinum status in recognition of superior customer service. •Serve as interim store manager to cover leaves of absence.

Department Manager:•Create visual merchandising plans for entire store, which included sixteen interior departments, window displays, campaign launches, and promotional activities. Plans ensured no merchandising task was overlooked and that enough time and manpower were allotted to each task.•Manage all human resources functions, including hiring, holding new hire orientation, training, administering performance reviews, creating action plans, executing terminations, and managing payroll.•Established a “fun committee” to boost employee morale and create a stronger foundation for team-building.•Consistently achieved sales surpassing last year's figures, approximately $3M annually.•Conduct loss prevention audits.•Process recall notices.•Oversee restocking process.CSR Ambassador:•Coordinate charitable fundraising efforts for entire district.•Maintain communication with country coordinator and charitable organization.•Manage store's fundraising webpage and in-store efforts.•Placed second in the district as an individual fundraiser.

•Reformatted Excel spreadsheets used to report research findings by adding formulas to simplify the process and make editing easy. This format was adopted and then used company-wide.•Code qualitative open-ended survey responses into a numerical language used to make the data more useful for the client.•Develop code decks.•Completed assigned coding projects the most accurately and quickly. As a result, I was charged with overseeing projects while the project manager was on vacation.•Supervise interviewers while collecting data in the field.•Conduct in-depth and brief one-on-one interviews with respondents.•Screen and recruit respondents to participate in paid research projects for company clients, ensuring demographic and psychographic quotas are met during recruits. •Proofread colleagues’ work before it’s submitted to clients.•Create and manage databases.•Construct mailing lists and prepare hard copies of surveys for mailing.•Data enter survey responses.Client Sample: Accenture, American Association of Oral and Maxillofacial Surgeons, Arby’s, Charlie Brown’s restaurants, D.C. Lottery, Pyrex, Roundy’s Supermarkets Inc., Shure, Target, Things Remembered, Toys R Us, Valspar, Microsoft, Sierra Mist, Crate & Barrel, Disney