Stephanie Cowdrey Email & Phone Number

Omaha, Ne, Us

Omaha, Nebraska, United States

• Responsible for core positioning, key messaging and go-to-market strategies for ten agricultural products, including tractors, balers, hay tools, forage harvesters, as well as digital solutions• Evaluates competitive strategies and trends, conducts market research with vendors and internal teams, hosts and facilitates focus groups, and analyzes and integrates data into GTM strategies• Leads product launches, cross-functional committees and tactical sub-projects while collaborating on… Show more • Responsible for core positioning, key messaging and go-to-market strategies for ten agricultural products, including tractors, balers, hay tools, forage harvesters, as well as digital solutions• Evaluates competitive strategies and trends, conducts market research with vendors and internal teams, hosts and facilitates focus groups, and analyzes and integrates data into GTM strategies• Leads product launches, cross-functional committees and tactical sub-projects while collaborating on a global level• Develops brand positioning, targeted campaigns, storytelling, and messaging strategies internally and with agencies to build awareness and reputation throughout the United States and Canada• Supervises and allocates annual budget for all product marketing, customer experience, and campaign activities• Provides accountability for product success through analysis of revenue results and retail targets while communicating and offering guidance to executive leadership Show less

Springfield, Missouri Area

• Provide digital leadership and strategy for TLG Peterbilt• Spearhead all digital marketing campaigns and manage nationwide branding• Analyze and perfect performances of all marketing and communication platforms and programs• Develop innovative solutions to drive sales, and support the organization entirely

Springfield, Missouri Area

• Wrote and managed content for all social media accounts, as well as company press releases, internal blogs, and creatively assisted with ongoing website projects (www.tlgtrucks.com).• Assisted Marketing Manager in digital marketing efforts, including SEO, Google AdWords, advertising pieces and general online presence for all The Larson Group locations across the nation• Oversaw and promoted live chat and text program, managed online ratings and developed internal and external e-mail… Show more • Wrote and managed content for all social media accounts, as well as company press releases, internal blogs, and creatively assisted with ongoing website projects (www.tlgtrucks.com).• Assisted Marketing Manager in digital marketing efforts, including SEO, Google AdWords, advertising pieces and general online presence for all The Larson Group locations across the nation• Oversaw and promoted live chat and text program, managed online ratings and developed internal and external e-mail campaigns• Generated month-to-month reports over marketing projects, created and designed print and online material and provided insight during long-term strategic planning sessions Show less

Springfield, Missouri Area

•Covered sports stories on site by photographing and filming events, and interviewing coaches and athletes•Wrote compelling articles and team season previews in AP style•Self-edited and posted game recaps to Ozarks Sports Zone, KY3 and KSPR web pages and social media accounts•Shot with professional grade still and video cameras for both online and on-air news

Springfield, Missouri

•Created outlines with appropriate content for mobile-compatible academic website conversions with SEO and target audiences in mind•Assisted with Public Affairs' social media and department blog content•Updated and maintained online profiles for all university faculty and staff•Proofread and edited university site content using Web Press (CMS)

West Plains, Mo

•Covered a wide range of local news (crime, education, city council, etc.)•Provided complete and accurate coverage of both anticipated and spontaneous news•Conducted in-depth interviews in person and by phone daily for print and online articles•Met deadlines 100-percent of the time for daily distribution of the city's newspaper

Moab, Ut

•Designed and performed interpretive programs and hikes for thousands of visitors inside the park•Created four 'Junior Ranger' activities for children pertaining to science and area history•Demonstrated outstanding communication and public speaking skills in a visitor center that sees more than one million visitors annually•Assisted in supervising and coordinating the annual Artist in the Park event for elementary students

Bachelor Of Science (B.S.), Public Relations, Geography, Senior

Activities and Societies: Public Relations Student Society of America

Associate Of Arts (A.A.), General Studies

I earned my Associate of Arts degree in general studies, with an emphasis on environmental studies and English electives.