Director Of Communications And Government Relations
Breathe California Of Los Angeles County
Greater Los Angeles Area
Managed the Communications, and Government Relations departments. Responsible for developing and implementing the budgets, and oversaw measurable outcomes. Grew the visibility of the company by focusing on local policies that had positive health impacts on LA’s air quality. Established coalitions with environmental, labor, and healthcare organizations and stakeholders to ensure a collaborative effort to meet the mission of the organization. • Developed a digital newsletter through Constant Contact and DonorPerfect, highlighting program mission, health resources, and fundraising. Consumable external communications and daily updates regarding policy and local politics, drastically boosted Facebook and Twitter accounts from 200 to over a thousand. • Coordinated and designed a phone accessible WordPress website.• Spearheaded inter-organizational coalition building public speaking and advocacy engagement surrounding our policies to target key influencers in service to the mission. • Supported the development and program departments with marketing materials and outreach, developed the “Year in Review” for 2013, pamphlets for funders, and outreach materials.• Wrote letters and spoke in front of LA City Hall on multiple occasions, and was interviewed by NPR and KNX on the policies based around the bans as well as the health implications of using this product, leading to a successfully run campaign to pass e-cigarette ordinances in the City of Los Angeles, West Hollywood and Beverly Hills. Prepared the Government Affairs and Communications short and long-term strategic plans, and 30K in budgets yearly. • Developed a radio ad campaign on KNX which was heard by 10K people and generated 500 hits to our new webpage. The digital campaign, developed on AdobeAcrobat, was printed in five papers, resulting in a new base of funders.