Director, Revenue Management
Dallas-Fort Worth, Texas, Us
Led multiple teams across the department including Ancillary Development, Ancillary & Channel Performance, Ancillary Operations Research, Data Science, Product Delivery, and Revenue Integrity & PNR Automation. Guided and cared for 45-person/6-manager organization responsible for:o Creating, developing, and measuring the success of American’s ancillary product mix, including bags, seats, paid upgrades, change fees, priority boarding, and same day flight changeo Collaborating with the Digital organization to ensure the optimal customer experience for purchasing ancillaries o Working with direct and indirect channels to improve fare and product display, ensuring that RM’s selling strategies and policies are monitored and protected in the marketplaceo Designing and implementing pricing tools, logic and processes for our overbooking, pre-removal, and denied boarding productso Ensuring key data sources used across the company are complete, accurate, and incorporates current business practices (e.g. MIRS, RevABK/Worms, OA competitive, Joint Business)o Identifying new internal and external data sources to improve decision making across the companyo Partnering with IT to establish the data and technical architecture strategy to fulfill the reporting and analytical needs of the departmentServed as American’s representative on the ATPCO Advisory Board for the Next Generation Storefront