Vp, Crm Strategy
CurrentPart of Dentsu International, Dentsu Creative is a Global Creative Network that transforms brands and businesses through the power of modern creativity. I lead our CRM work, supporting clients across the full-spectrum of data-driven 1:1 marketing. Client highlights: Delta Dental (lead conversion and retention strategy, direct mail), Chevron (first-party data and newsletter strategy), Clorox (loyalty program strategy, development and execution), The North Face (DB segmentation, email strategy), Salesforce (organic social strategy and content), Intel (organic social), and Cool Effect - a non-profit fighting climate change (lead generation, email strategy and execution)