Active client facing contributor to both strategic and creative discussions with varying client teams agency wide. Communicating project needs, implications and translating developer speak to non-technical individuals to promote proper project intake. Maintaining overall project backlog to communicate team priorities and ensure members are acting efficiently.Leading a team of Product Owners and Quality Assurance who are responsible for the successful implementation of client digital projects. In addition to building/leading the Digital Production department I actively operate as Product Owner on several accounts in order to have a complete understanding of teams processes, pain points and to identify where efficiencies can be put in place. Helping the company to define, optimize and execute processes that can effectively change the way we work in order to create a more streamlined workflow, better client deliverables and allow room for more work. This includes transitioning the company from the Digital Project Management format to incorporate more agile processes with the introduction of Product Owners. Leading the charge in establishing a new agency process for quality assurance testing on digital projects as well as identifying the need for regression testing and selling this service to numerous clients which helped teams to be proactive in recommending site optimizations and issue resolutions.Additional Responsibilities:Working with the client and account teams to lead the digital team from the start of a project Roadmapping Working with cross-agency teams to determine scope and project requirementsResourcing, estimating and planning timelinesPrioritizing tasks and managing independent deliverables of the project team to ensure project is delivered on time and budgetOutside agency partnersAssisting with staffing budgetsClient Experience: Morton Buildings, Nutrien Ag Solutions, Bayer Crop Sciences, United Soybean Board, Missouri Department of Tourism

Ensuring the best possible customer experience on 4Patriots websites and increase the speed and efficiency of project execution by improving communications, navigating obstacles and optimizing the workflow of the development team. Monitoring marketing funnel performance via analytic tools (Google Analytics, Tableau) to identify any performance issues or optimization opportunities. Publishing findings to company wiki and alerting stakeholders of results and recommendations in order to create a better experience for our customers and increase funnel profitability. Develop company practice and take ownership of 4patriots split testing and user experience processes. Identify A/B opportunities, work with stakeholders to determine impact/priority and communicate with scrum master to determine scope. Disseminating split test results company-wide to alert necessary departments to change in marketing tactics. Additional Responsibilities• Build Epics and Stories based off projects coming through the pipeline• Refine stories and prepare team in refinement meetings• Communicate to development team project priority as determined to have high business impact by the stakeholders• Lead product launches and provide development team direction and assets/resources to complete launches and optimizations• Maintain accurate and organized reporting on ongoing results of marketing efforts via multiple analytics tools. Elevating any issues to senior management (stakeholders)• Identify opportunities for improvements to marketing, to drive increases in AOV and conversion.• Ensure accurate completion of online marketing efforts, with a focus on clarity to customers• Liaison with Exec team, to secure signoffs on new project work and provide any feedback needed in order to close the loop• Setting up and maintaining split tests through 4Patriots split testing product

Support the development and marketing of nutritional supplement and related health products for seniors dealing with the challenges of aging, and help them remain independent, strong and vibrant. Mission:To facilitate the growth of the brand though the support of new product launches, online sales and ongoing communications with existing customers. Responsible for ensuring projects travel quickly through the development process, with an eye on priorities and details, and a focus on monitoring (and improving) results. Solutions oriented approach to continuity in messaging and branding, and identifies ways that existing marketing efforts can be improved for continuous optimization.A collaborative partner with many parts of the organization. Acting as a liaison with the development team to drive launches and changes to existing funnels. Work with the design team to maintain collateral material and product packaging. And monitor data resources to keep a close watch on product/effort performance, with reporting as necessary to show progress and identify strengths and weaknesses in the business.Addt’l Resp.•Maintain accurate and organized reporting on ongoing results of marketing efforts. Elevating any issues to senior management.•Identify opportunities for improvements to marketing, to drive increases in AOV and conversion.•Ensure accurate completion of online marketing efforts, with a focus on clarity to customers•Direct collateral materials such as product inserts, product packaging and labels, and other ancillary projects to support the brand.•Partner with the Dev team to provide direction and resources to complete launches and optimization’s.•Collaborate with the Customer Service team to provide accurate summaries of new products, positioning etc.•Driving appropriate meeting agendas•Collaborate on monthly product marketing schedule.•Maintain in-house brand resource communications.•Liaison with Exec team, to secure signoffs on new project work.

Working with the Seasonal Non-Core team to allocate product to DC's and Stores Nationwide.Including:-Data analysis-Creating and maintaining company wide reports-Assortment Allocating-System Label Code Generation-Store Support

Ecommerce merchandising for all four Studio Calico shops and brands. This includes maintaining the already established Studio Calico shop as well as working on and executing the online retail shops for three additional site launches. -Creating sales goals and projections spreadsheets. Analyzing front end and capturing final sales information.-Managing and Maintaining shop appearance. Set prices, item activations, images and descriptions making sure all align within brand specifications.-Setting up release dates and webpages as well as the B2C marketing information.-Dreaming up and executing shop promotions or new product releases while working closely with the entire marketing team to plan execution.-Ordering Shop Items - new stock fulfillment and replenishment-Selecting items to sell within all four shops.-Writing copy and naming products-Maintaining customer community involvement and analyzing their feedback and how it could be implemented into shop launches and new item releases-Setting up sales in the website (price changes and promo codes)-Working with donation requests-Working with photographer on shop item photography to make sure all images are photographed to brand specifications.

-Copywriting for marketing materials, shop items, press releases-Executing Marketing initiatives via on site marketing images, email marketing (MyEmma) and social marketing (piqora)-Setting up release pages on the back end for customer usability-Working with donation requests and product promotions/giveaways-Determined items to put up for monthly sales-Classroom marketing (email content and copy, new items to bring in for classes, shop setup)-Shop reorders-Worked with the photographer to ensure all items photographed and that images hold to brand specifications. -Provided Project Management and art direction for all marketing materials

Provide managerial support to the newly implemented, aggressive Business Development initiative. Working closely with BOOHM President and SVP Business Development; responsibilities include but not limited to:-Researching prospective clients and partners-Assisting with developing and qualifying prospect list-On-going contact strategy-Analyzing Ad Spend reports-Assisting with the development of overall PR/Communication strategy-Providing support to the Account team

Managing OOH Postings and Maintenance for all clients. This includes working with vendors to ensure strict deadlines are met. -Handling all Post Production projects for each client which includes postings, negotiations, maintenance and POP reports nationwide.-Postings include nationwide creative rollouts, time sensitive promotions, new postings and expired copy removal.-Proof of Performance reports include photos that are meticulously evaluated to ensure the end product is perfection to the clients brand.-Any maintenance reported internally or through the client is handled expeditiously exceeding client expectation.-Building client relationships and trust while managing their brand imageClient List Includes:Cracker BarrelBass Pro ShopsBurger KingOutback SteakhouseRuby TuesdayTennessee LotteryRed LobsterLaQuinta Inn and SuitesAcceptance InsuranceOreckRBCTracker Marine

Managing post production and Maintenance for all clients. This includes working with vendors to ensure strict deadlines are met. -Handling all Post Production for each client which includes postings, maintenance and POP reports nationwide.-Postings include nationwide creative rollouts, time sensitive promotions, new postings and expired copy removal.-Proof of Performance reports include photos that are meticulously evaluated to ensure the end product is perfection to the clients brand.-Any maintenance reported internally or through the client is handled expeditiously exceeding client expectation.-Building client relationships and trust while managing their brand imageClient List Includes:Cracker BarrelBass Pro ShopsBurger KingOutback SteakhouseRuby TuesdayTennessee LotteryRed LobsterLaQuinta Inn and SuitesAcceptance InsuranceOreckRBCTracker Marine

Writing meeting recaps, SWOT analysis, recruiting new clients, copy writing, managing social media, writing creative work plans, building and maintaining client relationships, editing/proof-reading, marketing plans and research.