Bright Collective is a creative studio based out of Los Angeles California, specializing in brand marketing, social media strategy, branding, influencer partnerships, content creation, and events.Clients (past and present) include: Amazon Alexa, Two Chairs, Peerspace, Diamond of CA.

I worked with MADE’s clients to think outside the box through creative social campaigns, authentic influencer partnerships, and immersive brand experiences, all while laser-focused on delivering measurable results.Clients included: California Olive Ranch, Fellow Coffee, Timbuk2, Diamond of CA, Lucini.- Influencer Partnerships: Conceptualize, develop, and execute influencer marketing campaigns across all platforms. Nurtured 100+ influencer relationships ranging from micro to brand ambassador (+500K followers). Measure, analyze and report out on the impact of the influencer program & activation. - Social Media Strategy: Work with clients to build social media campaigns and continuously test, optimize and analyze those campaigns based on key KPIs. - Content Production: Conceptualize, coordinate, and direct quarterly photo shoots annually on budget to coincide with product launches and evergreen content. - Creative Experiences & Brand Activations: Help define client’s event strategy, then conceptualize, produce, and measure event success based on key KPIs. Partner with like minded brands and influencers to increase brand awareness.

- Scaled Minted’s social following and engagement through user generated content and influencer relationships. Developed new customer acquisition tactics for organic social including Pinterest, Facebook, and shoppable Instagram. - Created and managed the social media calendar based on product marketing priorities and broader cultural trends. Collaborated with Social Media Specialist to provide direction based on social media trends, product interest, growing followers, engagement, revenue, traffic, and customer acquisition- Designed and executed social media reporting on key metrics, including growth in fans/followers, engagement, traffic, new customers, and revenue. - Created and shared weekly performance reporting with key stakeholders

- Brand Campaigns: Spearheaded #MadeinPeerspace campaign which spanned videos, newsletter, 4K tags on social.- Influencer Strategy: Recruited 100+ influencers and created Tastemaker program that drove 1M+ impressions in 6 months, 10K site visits, and contributed to 250 sign-ups.- Community & Social Media Management: Engaged Peerspace's community of 72K social media followers and 100k newsletter subscribers through daily social posts, local events, and brand partnerships. Grew Instagram followers from 1K to 20K.- Content Marketing: Built content marketing program that increased inbound traffic 25%. Managed network of freelancers to produce on-brand content. -Content Production: Worked with agencies, freelancers, and internal designers to produce landing pages, blog posts, newsletters, social ads, and brand videos.