Strategic planning, execution and reporting for IP experiences in partnership with Netflix and Warner Brothers. Manage aspects of event production, including pre-production, partner relationships. logistics planning, budgets, vendor selection, hiring and staffing, on site execution and post-event analysis. Maintain delivery oversight for projects including establishing priorities and milestones.

Comprised of 100 global Mentors and 340 global Mentees, Adweek Rising pairs new and rising marketers with successful mid to senior level marketers to help empower the next generation of diverse marketing talent.In partnership with 4 fellow Adweek Alum Mentees, envisioned, created and produced this pilot program for professionals with 2-10 years of experience. Former Adweek Executive Mentees served as Mentors and met with pods of young professionals, helping them navigate trending career topics. Led overall production for a virtual Fireside Chat series, featuring 25 industry professionals (SVO and above) over a 3 month period. Guests included Andrew Almendras (IMAX), Sadira Furlow,(Happy Money), Jody Antypas (Electronic Arts), Josh Cole (Boxing Club, former Universal), Beth Gumm (ZoomCare), Judy Lee (Pinterest), Bruno Cardinali (Popeyes), Orchid Bertelson (Nestle'), Matt McGowan (Snap Inc.), Sabin Lomac (Maine Lobster Company), David Tinson (Electronic Arts), Elizabeth Campbell (McDonald's), Jotham Ndugga-Kabuye (Twitch), Rebecca Longawa (Happy Warrior), Kyle Wong (Pixlee), Ivan Heredia (National 4H Council).

Selected to participate in Adweek’s Executive Mentor Program which connects senior-level marketers with some of the world’s top CMOs, CBOs, CEOs, Chief D&I Officers, Chief Creative Officers, to help shape the next generation of marketing leaders.

Responsible for the client relationships, P&L and the execution of brand events for March of Dimes March for Babies Walks/Runs. Oversight for the quality of experiences and ensuring delivery of programs are on time and on budget.

Spearheaded strategic initiatives to guide statewide marketing and communications planning for CORE Response Georgia. Consulted on the development and implementation of messaging for targeted campaigns to empower vulnerable communities across Georgia. Initiatives included the development and production of vaccine related PSAs in partnership with external agency, public education on Best Practices for COVID-19, advocating for diagnostic testing, contact tracing and vaccinations.

Managed the day-to-day operations for two consecutive, interactive pop-up experiences (Candytopia, Toys "R" Us Adventure). Provided leadership, training, and mentorship to over 200 Brand Ambassadors, 27 Assistant Managers and 1 Operations Manager. Fostered diversity, community, teamwork. guest service and accountability while consistently driving for innovative, organizational improvements.

Drove new concepts from inception through execution. Worked with project management, creative teams, sponsorship team, finance and clients to review briefs and assess requirements. Developed operational plans, run of show, agendas, and provided event-day direction. Clients and partners included Beachbody, CMA Awards, Fender, International Entertainment Buyers Association, Musicares, Music Midtown, Pilgrimage Festival, Riot Fest, Tito's Vodka, Uber, Williamson County Convention & Visitors Bureau.

Led the ideation, execution and delivery of budgets, P&L, regional marketing, communications, event and partnership strategy for the Smile Generation and My Kid's Dentist brands, and 60 individual dental offices in the Colorado, Idaho, New Mexico, and Utah markets. Designed comprehensive online and offline initiatives, managed internal and external teams, analyzed KPIs and provided direction to dental offices with a $2MM combined annual marketing budget.

Guided clients to success with mobile/SMS campaigns through detailed event and integrated marketing strategies, including donor acquisition, retention and communication initiatives. Directly managed mGive’s largest national non-profit clients (including United Way Worldwide, Volunteers of America, the American Red Cross.) and most impactful integrations (Red Nose Day, OKGIVE Tornado Relief, Comic Relief.)

Implemented marketing, programming, partnership and promotional initiatives to drive attendance, grow revenue, enhance the guest experience and expand visibility for Boulder Theater, Fox Theater and George’s Food & Drink.

Directed and managed agency event-marketing programs, budgets, P&L, strategic alliances and community partners. Developed and implemented detailed strategies for signature events including the Legacy Awards Gala, Arby’s Charity Golf Tour and the Bowl for Kids’ Sake program. Met and exceeded target financial goals for each event. Managed external vendors and led internal teams.

Key member of the national account management team for Clear Channel Entertainment (now Live Nation) the world’s largest producer/promoter of live entertainment. Managed relationships between top national/regional tours and multi-million-dollar sponsors. Responsible for P&L and development, execution and post-program analysis of integrated event sponsorship initiatives for diverse clients such as T-Mobile, MLB, Sony PlayStation2, F.Y.E., Jägermeister, Hot Topic, Garnier Fructis and SoBe. Served as primary contact for Miller Brewing Company, one of the company’s top five accounts, representing over 8.5MM in tour and venue sponsorship revenue.

Managed 10 areas of this nationally recognized, three-day music festival, attracting 300,000 music fans annually.