Stephanie Ng Email & Phone Number

Hong Kong

London, Gb

Menlo Park, Ca, Us

In my role, I am responsible for developing and leading Meta's Financial Services monetization strategy for financial brands in APAC to deliver business impact, ROI effectiveness and efficiencies of their investments across the marketing funnel. I also lead new capabilities such as WhatsApp, Messenger and creatives development, new marketing technologies and help brands to internalize macro trends, emerging & evolving digital ecosystem for them to stay relevant and enable their continued success in their digital strategies.

London, England, Gb

I am responsible for shaping and driving the Bank's global usage & rewards transformation agenda across 20 markets across Asia, Africa & Middle East, collaborating with local teams for effective implementation. I also led the revamp of global rewards redemption program & online rewards platform, including development of a global usage playbook to deliver targeted, location based real time customized offers to different customer segments using propensity modelling. My role also enabled me to build strategic alliances with several big tech companies to drive card-on-file/payments and tokenization initiatives to drive cardholder acquisition & engagement.

London, England, Gb

My role here is to lead and be responsible for the Bank's credit card spends portfolio globally. I led visioning and development of a strategic framework for global card usage products design, positioning, and delivery and also, to ensure alignment of priorities from our key markets on the strategy. I was also responsible for identifying and establishing new payment, card usage opportunities and partnerships globally.

London, England, Gb

I was responsible for a USD $x00Mil revenue and USD $xBil balance sheet book for credit cards and personal loans (CCPL) including managing the entire P&L. I led the entire CCPL function which included strategy setting, product development & innovation, sales and marketing, business development and partnerships, portfolio management and driving digital acquisitions. I partnered closely with key functional stakeholders such as Credit, Sales/Distribution and Service & Operations. I also represented the Bank by working closely with regulators and policy makers to ensure the Bank's voice was heard at industry forums and policy consultations.

London, England, Gb

I was responsible for a USD $xBil card spends portfolio and xBil rewards book including managing all cards usage, rewards, cobrands, and alliances strategy, including execution. I also was responsible to deliver SCB's ambitions in doubling new card acquisitions through new product innovations, cobrand partnerships and strong CVPs enhancements based on customer insights/segment. I led card usage programs to drive incremental spends via data driven insights & seasonality to optimize revenue & market share. I also overhauled the rewards program with 3x more product suite, introduced experiences category and 1st upfront rewards program which led to 3x more spends and higher NPS at 50% lesser cost. In addition, I also led industry-first card regulatory projects such as card & overseas activation, EMV chip migration, and transaction alerts.

London, England, Gb

In this role, I formulated and executed cobrands & alliances strategy for SG & SEA. Leading a team of product managers, I led the growth of commercial/corporate cards, cobrands and strategic partnerships. I also developed new processes & system enhancements for the unsecured lending business. I was the project lead for regulatory projects for the entire card business on the EMV chip migration & card activation for debit & credit cards in Singapore.

London, England, Gb

As Product Head, I was responsible for driving new card acquisitions by ensuring product suite is market competitive from a customer segment/pricing, value proposition and ease of onboarding. I also developed various card products to capture segment opportunity and to maintain a healthy cards portfolio through revenue optimization while operating within attrition & NPS limits. I also led regular reviews of risk policies and recommended changes based on risk vs reward analysis and trade-offs.

London, England, Gb

I developed & implemented the cobrands product and acquisition marketing strategies to achieve P&L, revenue, volume targets within cost & profitability budgets. I also spearheaded new ways of cobrand portfolio performance tracking & behavioural models, to drive effectiveness & efficiency of sales & marketing initiatives, and manage cobrands and strategic partnerships.

Purchase, Ny, Us

In my role, I was responsible for developing Go-To-Market (GTM) strategies for SEA markets with aim of penetrating and gaining market share into the rewards & loyalty business. This included defining the product set, pricing models, conducted regulatory & jurisdictional reviews, licensing requirements and outlined operational processes to ensure market readiness. I also led new internal partnerships revamping ways of working with MC core team to bundle loyalty solutions into Card Issuer agreements to accelerate GTM plans.

New York, Ny, Us

I was responsible for large Bancassurance clients such as Citibank, CIMB to deliver revenue targets, business growth, and client satisfaction. My role was also to design effective Sales campaigns for the Bancassurance team, including curating industry insights to Senior leadership team in areas of competitor analysis, market intelligence and industry best practices.

London, England, Gb

I led and developed SCB Malaysia's Priority Banking customer segmentation model with aim to drive new acquisition & retention strategies for HNW clients, working closely with Regional Branch Heads and Relationship managers to drive new acquisition and to deliver on new segment customer value proposition.

London, England, Gb

I led the very first mortgage marketing campaign for MortgageOne, Malaysia's first innovative flexi loan, resulted in SCB claiming market leadership position in the mortgage business. My role was to lead an integrated marketing campaign with our creative and media agencies to conceptualize, research and develop marketing initiatives to drive brand awareness, consideration with aim to acquire new customers. I had to manage our key internal & external stakeholders to optimize deliverables within specified budgets and timelines.

London, England, Gb

I was responsible for the Bank’s 1st online home lifestyle portal & corporate website. This was a new initiative at that time and my role was to create a community of homeowners who were interested in home ownership. I built the content strategy and merchant partnerships & rewards with aim to drive potential mortgage leads through this channel and SCB corporate website.

Bachelors, Business Studies (Hons) Majored In Marketing

Masters, Management & Strategic Information Systems