Lead the sales and marketing team that manages our client portfolio, ensuring the pipeline and working relationship between both teams remain steady. Digitalised the business by onboarding onto popular e-commerce platforms such as Shopee and Qoo10, establishing them as new channels for the business. In charge of increasing company revenue, team performance and overall defensibility.

Managed a healthy client portfolio through acquisition of new sales and existing account management. Coordinated with other sales reps through monthly sales meetings to ensure company quotas and sales standards are met. Product knowledge utilised through demo sessions with clients and relaying of objection handling. Other roles include new product development and procurement, P&L forecasting and budget management.

Supported the sales and marketing team with the acquisition of new leads and account management. Liaised with clients and suppliers in Japan, and developed in-depth product and industry knowledge through market research and regular competitor monitoring.

Oversaw migration and digitalisation of business from offline brick-and-mortar to fully digital in June 2019. Currently leading the business development, website optimisation and product strategies.

Led new and existing product procurement strategies as well as both offline and online marketing campaigns. Launched company website and established initial shifts into e-commerce.

Assisted with visual merchandising and on-ground promotions. Supported launch of offline loyalty programme with card memberships.

Two Three Bricks was created over our love of LEGO® bricks and photography. One grew up a geek, and the other's hooked on television while trying to enrol into Hogwarts since the age of 11.We have created many of our customers' caricatures lovingly, letting them give the gift of imagination to their loved ones with our personalised artwork. You can learn more about our caricatures here: https://www.twothreebricks.com/pages/caricaturesTwo Three Bricks has also been featured on multiple international news media and sites.

Assisted in the development of qualitative reports and handled focus group and in-depth discussions. Liaised with major clients such as StarHub, Phillips and Unilever.