Stephanie Ohlfs Email & Phone Number

Waukesha, Wi

Develop, implement and assess annual bank wide strategic marketing plan and budget that includes marketing/advertising campaigns, public relations, community relations, sales collateral, merchandising and event planning.Oversee, conduct and analyze market research and adjust marketing strategy to meet changing market and competitive conditions.Direct bank wide branding efforts.Oversee the bank’s digital marketing strategy including website maintenance, social media and online advertising.Work with outside vendors/partners on all media buys.Research, analyze, recommend and launch new products to drive competitive positioning and sales growth.

Managed a school wide comprehensive social media strategy that used social media marketing techniques to increase visibility, participants, registrations and traffic across identified programs. Acted as Project Manager on school wide website redesign, which included conducting surveys, coordinating focus groups, analyzing data, site mapping and wire framing.Helped create and execute the Center for the Study of the Workplace (CSW) site strategy that built the School of Continuing Education and University of Wisconsin-Milwaukee brands, including message monitoring, video creation and ongoing social sharing in order to establish CSW as the premier educational resource on trends affecting the 21st century workplace.

Created and implemented bank wide advertising and integrated sales efforts.Spearheaded digital marketing efforts including corporate website maintenance, social media strategy, online contests, online advertising, email marketing and digital marketing system.Evaluated market research and conducted competitive analysis.Managed public relations efforts including hiring announcements, significant bank news, and other special assignments relating to media.Planned and executed annual bank events for up to 300+ people which included: stockholder's meeting, customer appreciation event, 6-8 tradeshows, 4 customer picnics, 2 all staff meetings and 8 community parades.

Conducted background research as part of the development of public relations and new business efforts.Wrote news releases, assembled media kits, participated in brainstorming sessions, identified publicity and placement opportunities and assisted in event planning for clients such as Enzymatic Therapy, Springs Window Fashions, Marshfield Clinic and Oscar Mayer.Wrote and distributed news releases announcing new employees.

Bachelors Of Arts, Journalism; Strategic Communications Emphasis

Activities and Societies: PAVE: Promoting Awareness, Victim Empowerment

Education record