Reporting directly to the Chairman of the NBCUniversal News Group, Cesar Conde. This role is responsible for managing day to day activities and long-range planning within the Office of the Chairman. In addition, this role works closely with senior leadership and their teams taking on a variety of special projects and operational duties across the news portfolio: NBC News, CNBC, MSNBC, Telemundo and NBCU Local.

- Setting and overseeing social media strategy for official brand accounts, inclusive of social-first content, coverage of current events, and extensions of our wellness, money, parenting, and shopping verticals - Establishing theSkimm's brand and news presence on social with a goals-driven, audience-first eye, developing a clear distinction and purpose between it and our other platforms- Managing a team of producers and editors and creating clear processes and operations for the team- Working with external creators and experts to co-create content for theSkimm social platforms- Leading pitch meetings to optimize timely content, and setting the posting schedule across multiple social media channels- Editing — or delegating the editing of — all social media posts, ensuring alignment with strategy, brand identity, and content tentpoles- Liaising with sales and commerce teams to optimize sponsored and revenue-driving social media content- Analyzing and building reports around performance data, and adjusting strategy to meet performance metrics and encourage innovation- Creating the high-level social strategy for large-scale campaigns or content initiatives, such as election coverage - Representing our social team in cross-departmental meetings - Administering all third-party and internal social media tools and content management systems

- Build and grow first-ever Spanish language Dodo brand: El Dodo- Deep focus on audience growth in Latinx communities in U.S. and internationally- Manage social channels with 600M+ monthly video views across platforms- Tripled social footprint over 1-year period: Facebook: >2M to 9M+, YouTube: 200k to 700k+- Day to day management of editorial calendar, publishing strategy, custom bilingual copywriting, monitoring content and revenue goals, creation of original videos, community management and tracking industry and platform trends- Manage team of video editors and workflow, weekly team meetings and creative brainstorms- Actively present qualitative and quantitative insights to upper management including President- Develop brand campaigns aligned with possible sponsorships and identify innovative monetization opportunities- Strategize on content partnership opportunities and build internal and external relationships to bring such ideas to life

• Day to day partner manager between NBCU and external teams at BuzzFeed, Vox, Twitter, Snapchat• Launched BuzzFeed and NBCUniversal’s first-ever jointly owned digital asset: Playfull on Facebook• Developed NBCUniversal's first-ever YouTube original series for 2018 World Cup• Drove revenue and content opportunities by expanding NBCU's original video slate and creation of clip-based content• Ideated and project managed social marketing campaigns across platforms including organic and paid promotion• Optimized content strategy, sales and monetization, audience development and overall partnership best practices forvarious verticals including News, Entertainment, Kids, Telemundo and Sports• Prepared robust, strategic reports and presentations for senior management and CEO• Managed undergraduate and MBA internship program, mentored interns to prepare business proposal for the President

• Operated all Telemundo social media strategy across platforms, including Facebook, Twitter, Instagram, YouTube• Managed partnerships to develop multi-platform activations and grow U.S Hispanic, bilingual audience• Social media manager for first-ever bilingual Telemundo + Tastemade digital-only brand: Secret Salsa• Established first-ever Telemundo + BuzzFeed Spanglish collaboration at the 2017 Latin Billboard Awards• Oversaw cross-network marketing efforts across NBCU including Today Show, NBC Entertainment and E!• Compiled and interpreted campaign reports with paid/organic social performance and content learnings• Live award show coverage: Latin Billboards, Latin American Music Awards and iHeart Radio Fiesta Latina

Office of Cesar Conde, Chairman, NBCU International and Telemundo Enterprises