Stephanie O'Shea Email & Phone Number

Greater Boston Area

• Lead and managed the company’s digital marketing efforts in order to build awareness of the brand in the market and generate new prospects for sales
• Developed the vision and strategies for haleyaldrich.com redesign, social media, and SEO and brought company leadership along with that vision
• Maintained the company’s external digital partner relationships
• Acted as Hubspot subject matter expert and ensured maximum use of the tool’s features

Nashua, NH

• Grew engaged audiences for 10 B2B magazine/website brands and maintained audience sizes and demographics required by BPA audit
• Created annual campaign budgets for websites, email, social media, print/digital magazines, and events
• Analyzed audience demographic and behavioral data for sales team use

Waltham, MA

• Partnered with account directors to optimize digital marketing programs, increase client ROI, and increase agency revenue. Program channels included web design, content development, search engine optimization, paid.

Framingham, MA

• Developed and executed integrated campaigns across paid search, social media, website, and email.
• Led social media content strategy targeting an online community of 1.7M+.
• Oversaw $1M Facebook and Twitter advertising budget.
• Used consumer insights and social listening to drive successful #MaxxFinds social media activation.
• Managed interactive marketing specialist and co-op student.

Framingham, MA

• Launched brand on nascent Facebook and Twitter, including paid campaigns.
• Managed digital content calendar for social media, email, and website.
• Produced campaign performance reports and data-driven optimization recommendations

• Created SEO plans for web writers focused on keyword lists and linking
• Drove leads for clients via paid search campaigns

• Managed PPC campaigns including keyword research, copywriting, bid management, and reporting