Stephanie O'Shea Email & Phone Number

Greater Boston Area

• Lead and managed the company’s digital marketing efforts in order to build awareness of the brand in the market and generate new prospects for sales• Developed the vision and strategies for haleyaldrich.com redesign, social media, and SEO and brought company leadership along with that vision• Maintained the company’s external digital partner relationships• Acted as Hubspot subject matter expert and ensured maximum use of the tool’s features

Nashua, Nh

• Grew engaged audiences for 10 B2B magazine/website brands and maintained audience sizes and demographics required by BPA audit• Created annual campaign budgets for websites, email, social media, print/digital magazines, and events• Analyzed audience demographic and behavioral data for sales team use

Waltham, Ma

• Partnered with account directors to optimize digital marketing programs, increase client ROI, and increase agency revenue. Program channels included web design, content development, search engine optimization, paid search, social media, and mobile.

Framingham, Ma

• Developed and executed integrated campaigns across paid search, social media, website, and email.• Led social media content strategy targeting an online community of 1.7M+.• Oversaw $1M Facebook and Twitter advertising budget.• Used consumer insights and social listening to drive successful #MaxxFinds social media activation.• Managed interactive marketing specialist and co-op student.

Framingham, Ma

• Launched brand on nascent Facebook and Twitter, including paid campaigns.• Managed digital content calendar for social media, email, and website.• Produced campaign performance reports and data-driven optimization recommendations

• Created SEO plans for web writers focused on keyword lists and linking• Drove leads for clients via paid search campaigns

• Managed PPC campaigns including keyword research, copywriting, bid management, and reporting