• Creation, set up and direction of the French legal entity – Xoco Gourmet SAS• Global sales and marketing strategy incl creation of the couverture P&L 2021-2030• Quaterly review with the board of investors• Price strategy: price mapping on priority markets, definition of the deal structure and price positioning • Road to market and market activation 2021-2025• HR management : recruitment, management, training of the global sales, logistic and marketing team • Monitoring and data analysis set up of KPIs and monitoring tools of sales• Reporting: implementation CRM, weekly reports, monthly sales meeting• Production planning: implementation of the manufacturing strategy • Logistic planning: creation of the logistic structure and protocols• Marketing strategy; lead and monitor marketing activities, definition of USP, SoMe communications, events• Customer service and back office management: oversee sales and customer services activities

Set up and implementation of the Food Service Premium (FSP) strategy for the Swiss market. Strengthen brands awareness throughout strong sales and distribution networks development. Achievement of challenging sales objectives as design of Valrhona regional CSR & local communication strategy. • Restructure of the distribution network and regional business development strategy with identification and set up of distribution organization of the new FSP brands, including annual budget and area mapping. • Sales & Operational marketing: restructure and implementation of FSP partnership program with distributors: share of the sell OUT, monthly analysis and action plans, co-development promotional actions, optimization of logistic systems (sell IN planning and ordering processes), set up of yearly agreements including annual incentives, sales trainings. • Leading and coordinating new BtoB category project of Villars chocolate including distribution and road to market on Swiss, Europe and Rest of the world markets; creation of PNL, price positioning, marketing and digital strategy • Valrhona Training management: creation of an internal training offer and development of elearning system for the sales team (180 pax)

• Regional business development strategy • Operational management of the multiple distribution network • Sales & Operational marketing• Social media & communication management• Team management & HR: 3 team members (junior sales, social media manager, local PR representative)• Event management: annual launching events, Cercle V animation, fairs, communication and press strategy• Design and implementation of Valrhona regional CSR & Next Generation

• Operational management of 2 distributors • Development of the brand awareness with technical support, demos, annual launching events and regional trade shows (including FHA Singapore)• Market monitoring, reporting and annual budget management• Training of local sales force to sales techniques and products

Set up and management of the BtoB strategy including sales and marketing of an importing Hongkongese start-up of French wines.• Development of the F&B client portfolio• Management of the BtoB portfolio (hotels & private kitchens) • Operation marketing: design catalogues, promotional brochures, newsletters, media coverage• Monitoring market and competitors • Event coordination of the company in major culinary show trades in 2010 and 2011 (Wine&Dine, Restaurant&Bar)