Drives new customer acquisition across paid and owned channels (paid search, paid social, display, app, TV & CTV, Audio, ASO, Influencer).

Responsible for strategic and day-to-day oversight of digital strategy, project management, and execution. Advising teams on initiatives ranging from communications strategy, digital media tactics, and creative services input. Led global digital strategy and execution efforts across app, paid social, paid search, data & analytics, and creative for lululemon, Apple, and Expedia Inc (managing $100MM) - Grew lululemon digital media spend 3X and program revenue 4x within the first year of relationship - Partnered with analytics team to determine “multiplier” to better value app acquisition and understand LTV across desktop and app for Expedia & Hotels.com - Ran the product launch of Apple Music, across all mobile and social channels across performance and branding campaigns, supported by their exclusive content Oversaw a team of 12 digital marketers with varying skill sets and backgrounds (i.e. planning, paid search, display, mobile): 5 were promoted under 2 years and 2 were awarded quarterly top employee Set KPIs, monitored performance and ensured all optimizations were being executed across all digital channels

Led a team of paid search marketers and analysts on direct response accounts; TurboTax/Intuit, ALDO Shoes, and Safeway. Drove campaign strategy and execution for agency’s top 5 client, TurboTax/Intuit, driving consistent YoY performance improvements on $50MM annual budget Partnered with in-house Engineering team to develop custom tech solutions to allow search program to evolve with expanding needs (i.e. campaign complexity, new ad platform offerings, targeting)In conjunction with Data Science team developed custom forecasting models to predict campaign results based on levels of investment and possible marketplace changes, resulting in 8% program growth with no impact to CPA Managed a team of 9, consisting of client service and campaign management rolesThe team was awarded Intuit’s Strategic Partner of the Year Award, Rising Star, for innovation in search marketing

Organized paid search execution globally for SaaS and telecom programs. - Responsible for global campaigns for Symantec and Norton Antivirus, NA campaigns for CenturyLink (residential and B2B programs) - Managed all phases of interactive campaign cycles, from research and planning to optimization and analysis - Partnered with campaign managers to present results and make recommendations for testing and performance improvements - Interfaced with clients on a variety of levels and functions, managing expectations and ensuring performance objectives were met

Coordinated digital programs across digital media (paid search, display) and creative. - Managed paid programs for Covad Communications, Hill’s Pet, and L’Bel Skincare - Led project and client management for 8x8 VoIP solutions and Peer 1 Web Hosting website redesign projects - Two-year consecutive Marketing and Interactive Excellence (MIXX) Award winner in the search engine marketing category for work with Covad Communications (2008-2009)

- Handled a portfolio of over 60 clients, managing project progression through multiple departments - Managed the development of marketing collateral including brochures, press releases and prototyping assets - Edited copy and contributed to the design of product brochures - Researched manufacturers that best fit best with clients products - Consulted with clients through the marketing process