Stéphanie Prost Email & Phone Number

Kuala Lumpur, Federal Territory Of Kuala Lumpur, Malaysia

Kuala Lumpur, Federal Territory Of Kuala Lumpur, Malaysia

Kuala Lumpur, Federal Territory Of Kuala Lumpur, Malaysia

Amsterdam En Omgeving, Nederland

Key achievement – lead successful OneBlade Go to market introduction in 20+ markets, implementing disruptive digital marketing and launch.Strategize & localize Consumer decision Journey and activation ecosystemBuild media plan with focus on audiencesManage a team of specialists:.com, analysts, in house social media strategists, programmatic & SEA.

Amsterdam

• Mission: transforming Philips marketers to become ‘marketing scientists’, for fact based decision making using the right data and analytics: monitoring, measuring, analyzing and optimizing activities (incl.Digital real.
• 78% of Marketers confirm the program increased their ability to make more fact based decisions
• Online spend share grew from 20% in 2013 to 26% in 2015.- Initiator and leader of Digital Marketing ROI project, working with Businesses, markets and central teams to bring digital marketing performance capabilities to.

Amsterdam

• In this role, I coached and worked with local marketers, building capability in marketing efficiency and effectiveness. The goal: each and every marketer in the company is a marketing 'scientist', able to take fact.
• gathered and analysed the full marketing ROI per business (incl. digital, in-store, ATL spend) and used the results to reallocate marketing spend, leading to 20%-40% improved marketing ROI
• introduced sustainable marketing ROI processes and capabilities in the Markets in my scope (working closely with all functions product marketing, digital, media, trade as well as their local agencies).

Amsterdam Area, Netherlands

- Developed new positioning and propositions for the Cinema 21:9 range and Brought profit margin back to positive: IPD management, consumer insight development, competitive analysis- responsible for global communications: Developed 2 international through the line campaigns from creation, sharing and coordination with main countries to execution with.

Amsterdam Area, Netherlands

Managed 4 local marketers in 4 regions in order to achieve profitable growth in the Northern Europe region- wake up light introduction: Successfully lead the pilot launch, created the go to market strategy for further roll out of the concept and lead the deployment of Wake up light in Europe (and beyond)Result: sales +52% vs previous year, +38% vs plan..

Utrecht Area, Netherlands

​Brand Management for Schwarzkopf Hair Care and Skin Care ( Diadermine): Responsible for overall Schwarzkopf umbrella communications.Managed successful creation of anti-hairloss segment in NL with the launch of Activ, first anti-hairloss brand in Food channels and relaunch of Schwarzkopf shampoos range.

Paris Area, France

Through thorough analytics (internal and competition), thought recommendation and implementation of yearly business strategy and cross functional orchestration

Paris Area, France

Defined and implemented the new Taft styling packaging identity for the range relaunch in France.Redefined product offering for the French market and created successful concepts (e.g Taft power gel extreme, which became number 1 hair gel and best seller).Managed brand sales and MS growth in France as well as P&L.Results: +1,4pt MS in France in 2005

Paris Area, France

​​​Developed new concept for the Colorants Category together with Carrefour through consumer/shopper analysis, portfolio and category analysis. It resulted in a new shelf organisation (per consumer sub categories rather than brand organisation), new category portfolio, advice tools on shelf to guide consumers in their choice.Results: +8% turnover in the.

Diplome De L'Ecole De Commerce De Bordeaux, Marketing/Marketing Management, General

Activities and Societies: basket ball coachI studied business economics, marketing and finance

Bts Commerce International, International Business/Trade/Commerce

i studied international business. As part of the study, i worked for wine producers and opened the international market for them. We.

Education record