Driven entry-level Marketing Specialist with a solid background in digital marketing, including expertise in social media, content creation, branding, and email campaigns. Proficient in SEO and utilizing data-driven insights to boost brand visibility and online engagement. Passionate about applying marketing knowledge to support business growth and deliver tangible results. Dedicated to staying up-to-date with industry trends to refine digital strategies and nurture customer relationships.ExperienceDigital Marketing SpecialistCarlo Solutions Group | Chicago, IL | May 2024- Present- Managed social media campaigns, optimizing content for segmented audiences, increasing organic reach by 7.6% and enhancing brand engagement.- Analyzed and refined marketing campaigns using advanced analytics, boosting user interactions and engagement across digital platforms.- Executed email marketing campaigns with a 51.3% open rate, 22.6% click rate, and 44.1% click-through rate, surpassing industry benchmarks and converting 2 customers within a month.Social Media CoordinatorEasily Organized | Plainfield, IL | May 2023- May 2024-Increased content interactions, reach, and qualified traffic through data-driven optimization and audience engagement. Developed SEO-focused content, boosting brand visibility and social media engagement.- Used analytics tools to track performance and drive targeted traffic, converting a customer within 24 hours of the website launch.Social Media Marketing InternLLY Communications | Kalamazoo, MI | May 2023- Sept 2023-Increased organic reach by 557% on Facebook and 1,600% on Instagram through targeted content and trend analysis.- Used Meta Business Suite to track, analyze, and refine strategies, optimizing content for maximum engagement.- Leveraged data-driven insights to drive record-setting reach and engagement across platforms.