Stephanie Rafferty Email & Phone Number

Greater Boston Area

Director National Sales2020 – PresentDetermine yearly pricing structure, product rates and sales packages for the Boston market.Manage the Sales Team in regards to Boston market events and sales opportunities.Advise Account Executives in their Boston negotiations, campaign targeting, and market rides.U.S. manager on all inbound international business, street furniture division.Educate international clients on U.S. markets, audiences, advertising cycles and strategy.Create attractive static and digital advertising campaigns using audience targeting and location-based data.Negotiate traditional and programmatic buys for international, national, and local clients.National Account Executive2016 – 2019Proposed recommendations to clients and agencies creating valuable campaigns for their products.Prospected various industries for annual, seasonal, and short-term advertising buys.Generated new business on a regional and national level.Negotiated and executed contracts to optimize a win-win result.Delivered effective presentations on markets and product offerings. Supervised local account executives with maximizing their sales potential and new business acquisition.Regional Account Executive2013 – 2016Focused on advertising sales on the NY/NJ PATH rail system and in JFK, LaGuardia and Newark AirportsIncreased regional sales revenue in the NY/NJ market.Developed new advertising locations for clients and expanded revenue sources for JCDecaux.National Sales Coordinator/ Account Manager2011 – 2013Worked directly with clients, agencies, and media specialists to plan and execute campaigns.Assisted Executive Vice President of Sales with client requests, presentations, and product tours. Aided in the development of new business and helped manage and grow existing business.Communicated with internal JCDecaux departments to facilitate the sales process.

Springfield, Massachusetts Area

• Worked closely with sales and production departments to meet campaign deadlines and ensure proper execution of these campaigns. • Maintained monthly budget reports for the General Manager to monitor company revenue and performance of the sales team.• Communicated with clients to maintain their contracts and advertising needs.• Updated sales interface with new accounts and clients so that it may be easily accessible for Account Managers.• Processed and tracked advertising orders and campaigns for Account Executives.• Generated reports during and at the conclusion of campaigns to evaluate performance.• Submitted expense reports, invoices, and attendance records to corporate office on a weekly basis.• Provided administrative support for the General Manager, the sales, and editorial departments such as resolving a range of customer service problems and inquiries related to the website, confirming meetings, assisting visitors, and answering telephones.

Greater New York City Area

• Generated national press coverage in various licensing trades, national newspapers, consumer magazines and online sites.• Managed outreach to city and state officials requesting proclamations in support of Dora the Explorer’s 10th Anniversary.• Created drafts of press releases, pitch letters and executive talking points and assisted in B-Roll editing process.• Created database of influential mom bloggers and helped initiate relationships leading to promotion of Nickelodeon products.• Organized DVD and Consumer Products giveaways via social media sites.• Assisted network press team with logistics for PR events including The Last Airbender Consumer Products and Marketing Preview, the 2010 Toy Fair Premiere, and Time to Play Conference; Major corporate initiatives such as Nickelodeon's 2010 Upfront and Dora the Explorer's 10th Anniversary launch event in Los Angeles, Calif.

Greater New York City Area

• Developed relevant media lists and pitched network tent-pole events and upcoming on air programming including top rated shows FanBoy and Chum Chum and Victorious.• Secured coverage of Nickelodeon talent on websites such as InStyle.com and J-14.com• Drafted episode and character descriptions for Nickelodeon series including True Jackson, VP and Degrassi: The Next Generation.• Researched and created compilations of all network media coverage, working with Adobe Photoshop CS3 series to convert press clips into PDF files that were later used for internal executive distribution.• Assembled press kits for priority network events both on air and off channel.

Greater New York City Area

• Blogged for TheLuxurySpot.com on fashion, beauty, and entertainment topics.• Utilized Facebook to promote IntenCity Global’s blog and clients.• Generated Excel spreadsheets for guest lists for events and shipping information of products being sent to clients.• Collected and archived press clippings of company’s clients.

Southwick, Ma

• Helped plan and supervise golf tournaments, weddings, showers, and other special events.• Coordinated with Restaurant Manager, Golf Professional, and Course Superintendent to ensure all departments were familiar with the needs of the events.• Performed event follow-up with clients to guarantee satisfaction.• Maintained and updated data on the club’s website including as upcoming events and tournaments.