Oversee all editorial and related social and creative work for Real Estate News, creating a foundation of operational excellence while building a team that can stand among the best in media. Sets the tone for the work the team delivers at RealEstateNews.com and across related channels.I work as a strategic storyteller, weaving cultural intelligence, business goals and data together to establish trust and credibility within a healthy and inclusive culture. My focus: Developing a center of excellence around storytelling and editorial, ensuring that the news operation reports on topics of interest to real estate professionals in a journalistically sound manner.

Confidential role focused on special projects.

Provided creative leadership and strategic connection, leading Zillow's Content and Creative Operations Teams while supporting its internal agency as Chief of Staff. Helped to realize the vision of a unified Zillow narrative through brand expression and cross-functional alignment. I partnered with Zillow's Content Design Team to create a single source of truth.The Content Team - a group of strategists, editors and writers - used its storytelling and UX expertise to shape Zillow’s content ecosystem and create a delightful experience for customers. We told stories that are informative and engaging, in beautifully designed and well-instrumented environments. Collaboratively planned and aligned work with integrated campaigns, “always on” workstreams, SEO/Product needs, Comms priorities and business goals while delivering positive sentiment that is more than 10% above expectations.The Operations Team focused on people, process and tools, setting everyone up for success by maximizing creative efficiency. My scope includes staffing, budget management, project intake and resourcing, digital asset management, and roadmapping to ensure alignment to marketing priorities.As Chief of Staff, I brought a cross-functional perspective, strategic expertise and an empathic approach, building connection, trust and a sense of fun into the vital work of shaping the organization's path forward.

Pulled together diverse creative teams (content, design, video) to create a holistic and strategic internal agency to support stakeholders across Zillow Group. Completed more than 1,700 projects in year one and double that in year two, delighting audiences and helping stakeholders meet their goals with social posts, emails, advertising assets, articles, landing pages and more.Marquee projects include the Zillow brand refresh, book-length Housing Trends Report (printed and digital), and unique home stories. The team also managed the Zillow Group digital archive, edited and polished content produced by other teams and partnered with outside agencies to level up creative results and ensure brand alignment.

Grew a team of bloggers into a team of multimedia storytellers, exponentially increasing audience by creating and distributing original content about unique homes, celebrity real estate, design and housing market data. Put Zillow in front of millions of people by partnering with Today.com, Elle Décor, MSN and others to syndicate our stories. Created a blog/resource center ecosystem designed to engage B2C and B2B audiences at every stage, featuring a magazine-style customer experience called "Porchlight." Provided content strategy, campaign ideation, editing and UX copy support for teams and initiatives across Zillow Group.

Led a team delivering retail hilarity by the pallet-load every day for the world's most addictive daily deals site, Woot! (a subsidiary of Amazon.com), applying content marketing best practices to increase efficiency and awesomeness.• Determined the strategic roadmap (as well as detailed tactical plans) for creating error-free, on-brand work that continuously raised the creative bar.• Established scalable processes for multichannel, multimedia, brand-aligned content production.• Helped create a massive summer sales event that served as an inspiration for Prime Day.Though the job (and the brand) are built on jokes, this was a role that required an understanding of the delicate balance inherent in delighting a diverse and growing audience via a wide range of engagement points. From SEO-optimized copy to innovative UX text to pure entertainment, the goal was the same: Think first of your audience, earn their trust, and guard it zealously.

Told the Amazon Studios story and helped shape the Amazon Studios experience, from its launch as a boutique community of screenwriters to its experiments in giving millions of TV fans a voice in greenlighting pilots.• Established content marketing program, defining editorial and distribution approach while determining key engagement points with creators as well as fans.• Sourced exclusive content from industry influencers and other contributors.• Conceptualized promotional plans and optimized presence within the Amazon.com ecosystem, especially site and email merchandising. • Wrote and edited emails, social media and blog posts, as well as UX copy, FAQs and Help.

Led promotional efforts via website, internet-connected TVs, devices and more, establishing content marketing and site merchandising functions for Amazon's digital video service from scratch.• Developed and oversaw email and social programs, including weekly production of one of the company's largest newsletters.• Used celebrity interviews, blog posts, and social posts to increase excitement around top titles.• Leveraged extensive entertainment expertise to launch dozens of custom network/studio stores.• Partnered with UX researchers to gather insights and put them to use in content development, structure and messaging.• Chose which movies and TV shows to feature and which customer segments to target, balancing customer signals and business need.

Strategic planning and alignment to audience needs and timely journalistic opportunities. Managed arts, entertainment and sports departments (23 reporters and reviewers, 50-plus free-lancers and five editors) and helped determine which projects were worth driving from pitch to reality. Worked across departments to optimize the intersection of words, images and design on time and within budget. Collaborated with marketing and advertising teams to promote the P-I brand and its strongest content.

Led and coached a staff of eight plus 10 free-lancers writing about the things that celebrate the richness of life: food, home, wine, fashion, people, pop culture, video games, personal technology, and more.Engaged internal teams of multimedia storytellers and technical professionals to pitch and produce richly told stories on a daily basis.

Used daily journalism to develop and shape a compelling picture of the pop culture landscape nationally and regionally through a Tacoma-centric lens. Wrote weekly entertainment column as well as frequent news and trend pieces on topics ranging from boy-band mania to the impact of media regulation on consumers. Reviewed hundreds of TV shows, movies, concerts, and events as well as the venues, channels, stations and technologies that people used to enjoy their entertainment.

Managed a team of six reporters responsible for covering public safety and court proceedings in two counties. Determined which stories would be told in a day, and which were worthy of greater investment. Drove direction of coverage, as well as expression and approach to specific stories, including tone and style.

Composed engaging headlines, edited copy, and designed pages in extreme deadline situations. Wrote music reviews and columns – including the paper’s only coverage of what was then the burgeoning Seattle rock scene.