Sysdig is driving the secure DevOps movement, empowering organizations to confidently secure containers, Kubernetes and cloud. With Sysdig, teams secure the build, detect and respond to threats, continuously validate cloud posture and compliance, and monitor performance. Sysdig is a SaaS platform, built on an open source stack that includes Falco and sysdig OSS, the open standards for runtime threat detection and response. Hundreds of companies rely on Sysdig for container and cloud security and visibility. Learn more at sysdig.com.

OVERVIEW: Conceptualized, launched and continuously managed two critical inaugural marketing programs at Palo Alto Networks, specifically for the Prisma Cloud Go to Market. Each program focused on cloud security, spanning multi-cloud, hybrid cloud, cloud native, and Secure Access Service Edge (SASE) technologies, customers and products. Content Marketing ProgramProgram responsibilities span content strategy and development, including compelling messaging, demand generation offers and product literature, aligned to key personas and stages of buyer's journey. Established program parameters and solidified partnerships with key stakeholders (e.g. product marketing, demand generation, sales enablement, sales leaders, etc.) to ensure awareness, engagement and consumption of key content/assets, plus ensure optimum conversion of customers and prospects throughout buyer's journey for net new and cross/up sell business. Composure of integrated marketing campaigns and tactics - email, ad tech, social, SEO, blog, etc. - to drive overall brand awareness, affinity and conversion a key part of the programPrisma Cloud Customer Advocacy Program built and designed to generate steady stream of marketable customer stories with a proven impact on brand awareness and affinity, demand generation and customer loyalty. Developed strong partnerships with key stakeholders (e.g. Sales and Customer Success) to ensure program optimizations, longevity and success to build marketing pipeline and generate bookings.Established workflows and processes within key technologies (e.g. SFDC and Gainsight) to ensure clean data to support referenceability of customers and overall engagement with program

OVERVIEW:Perform broad range of public relations and communications activities. Write press releases and plan product launch PR campaigns (initiation to rollout) on behalf of clients, including Consumer and Enterprise spaces. Implement social media campaigns and strategies, including product giveaways, to generate customer interest as part of the social media team. Maintain continual contact with members of the media, including enterprise, consumer, and components distribution media; support executives’ media interviews, including trade shows and non-disclosure meetings.Hired as administrative assistant and earned promotion to PR Associate based on exemplary performance.KEY CONTRIBUTIONS & ACHIEVEMENTS:★ Drafted, edited, and finalized key technical whitepaper that was placed on IDG, representing one of the important books in the IT space and driving significant brand awareness improvement.★ Conceptualized and developed info graphic “Weathering The Storm” in joint effort with graphic designer; illustrated means by which electronics community and distributor element14 can aid in preparation. Info graphic picked up on Top Tier outlets, including EE Time and Wireless Design & Development.★ Coordinated customer testimonial on behalf of SanDisk. Booked and supported editor/customer interviews for article and coverage plans, with the editor of Redmond Magazine featuring the customer testimonial in its November issue (cover story).★ Involved in RFP process for SanDisk from beginning to end. Developed deck, wrote team presentation, and delivered proposal to group of 20 executives. Anticipate capturing business win as a result.★ Secured placement of blogger celebrity Bri Emery on “The Talk” to discuss her partnership with Epson (Walt & Company client), with a focus on her innovative solutions for the holiday season to generate additional sales and brand awareness.

OVERVIEW:Researched executive background, videotaped speaker sessions, and worked closely with Bronwyn Saglimbeni to provide critique for executive speaking styles. Assisted with research and preparation to aid Ms. Saglimbeni in her coaching of executive and celebrity clients, including Kara DioGuardia (“American Idol”), executive from Nvidia, and other well-known individuals.KEY CONTRIBUTIONS & ACHIEVEMENTS:★ Prepared executive from Nvidia for presentation to Board of Directors; received feedback that presentation was extremely well-received by the Board.

OVERVIEW:Performed various activities that included event planning/execution, social media marketing, and administrative tasks. Reported to the Senior Directors of the organization.KEY CONTRIBUTIONS & ACHIEVEMENTS:★ Participated in planning and execution of Peninsula Bridge reunion, including researching and securing location, arranging catering, and hiring entertainment, all within a limited budget.★ Implemented Facebook page for the organization, including writing content. Increased number of “likes” for the organization from beginning to end of tenure.