Joining the Inkfish team in acquisition of my previous company, Arctic Rays.

2023–2025 Governor 2022–2023 Governor-Elect and Treasurer2021–2022 Secretary2020–2021 Co-Chair, Membership Committee2019–2020 Chair, Membership Committee2018–2019 Member, Board of DirectorsRecipient of the 2020 Governor’s Cup award in recognition of outstanding volunteer service and dedication to the district” as the 2019-2020 district membership chairman.American Advertising Federation (AAF) is a not-for-profit professional trade association serving the advertising community on national-to-local levels. The 40,000 members of our association volunteer their time and talents to plan and execute committee events to benefit local charities, contribute to the success and growth of local professionals and promote ethical advertising in our community. AAF District 4 covers all of Florida and the Caribbean.

2020–present: Trustee and Awards committee chair2020–2021: Board Member, Membership committee chair2019-2020: Officer, Immediate-Past President2018-2019: Officer, President2017-2018: Officer, President-Elect2015-2017: Communications committee chairRecipient of the 2020 Governor’s Cup award in recognition of outstanding volunteer service and dedication to the district” as the 2019-2020 district membership chairman.

*Company acquired by Inkfish in July 2024* I am solidifying the brand identity and voice for this small business in a very niche industry and establishing outbound marketing efforts for continued growth. • Build and maintain visual identity, brand awareness, print + digital brand collateral and promotions• Manage trade show presence, strategy and logistics• Manage CSR/sponsorships with community youth organizations• Conceptualize, execute, monitor and measure social media and website presence and engagement• Contribute to the company’s competitive and growth strategies• Engage customers and sales representatives for brand loyalty• Serve internally as “chief engagement officer” to support company culture, bolster employee morale and encourage brand ambassadorship

• Research, interview and write engaging, relevant content for Florida Tech Magazine and other print and online university publications• Proofread and edit projects as part of the daily workflow in Creative Services.• Conceptualize and design a variety of print materials, web graphics, campus signage and more.• Support and maintain the university’s visual identity.

• Manage strategic, integrated marketing solutions, media planning, digital/mobile solutions, ad concepts, research and analysis for key account clients to grow and/or maintain existing revenue and drive measurable results in a deadline-driven industry• Create client-facing presentations and proposals, developing compelling narrative using storytelling techniques to present strategy, media plan and creative solutions• Develop B2B content to establish thought leadership, post to website and company social media channels, and encourage staff engagement with the content to expand our reach and position every employee as an expert• Facilitate training for sales reps on quarterly planning, value proposition adoption, how to use data for insights-based selling, and more• Create custom research reports and analyze data for market, company and industry intelligence as well as consumer and media trends• Help lead the company, internally and externally, through spin-offs, acquisitions, new product launches and major industry shifts with carefully crafted messaging and collateral development• Partner with executive leadership, community stakeholders, and Newsroom and Sales teams to craft and deploy building-wide initiatives, community initiatives and sales initiatives• Earned the company’s Award of Excellence for driving cross-departmental engagement through employee communications and activities Received four ADDY Awards for client campaign pieces. INMA Global Media Award winner, "Best Advertising Solution for a Client."

•Source and edit weekly advertising sections of the daily newspaper, as well as monthly magazine publications. •Lay out and design cover art, newspaper articles/pages, advertisements, newspaper special sections, and signage. •Proof, edit, and write editorial and advertorial content. •Develop marketing strategy and logistical planning for special events and promotions.•Received silver-level ADDY Award for design and implementation of a newspaper self-promotion campaign for a new online and print product.• Received OMCP certification: http://omcp.org/members/stephanie-herndon/ or http://www.marketmotive.com/training/component/comprofiler/userprofile/sherndon

•Freelance & contract design and communications work for commercial and personal accounts. •Create custom business identities, logos, business cards, letterhead, flyers, sell sheets, banners, website graphics, newsletters, email newsletters, event promotions, news releases, direct mail, and more for businesses. •Create custom stationery, cards, invitations, programs, and more for personal identities, gifts, birthdays, weddings, etc.

•Design and develop print materials such as brochures, post cards, catalogs, etc.•Shoot and edit video footage for product demos and training videos.•Coordinate printing with printing services.•Design, develop and maintain company website and online store.•Handle customer support, troubleshooting, and training.•Call on prospective customers for demonstrations, meeting setup, and followup.•Assist in purchasing, billing, and shipping.

American Sign Language training for children, parents, teachers, and childcare providers.•Write, lay out and design products, advertisements, and print collateral •Communicate with printing press to get files printed and bound•Update website with new product images, prices and descriptions, events, and company news•Create, clean up, and redesign artwork, photos, and logos•Design newsletters and email marketing campaigns to send to clients and distributors•Make sales calls to distributors to inform them of new products•Increased website visits by 31% during my employment

GE, Transportation, Rail, Global Rail Operations, I-Based Products.•Support marketing of GE Information-Based products to railroads •Create & maintain presentations, product descriptions, & brochures •Conduct market research to better understand customer needs

•Layout the weekly campus newspaper for final print, including articles, photos and advertisements. •Ensure consistency and accuracy in design element usage.