MGS is a Professional Services company focusing on: Project Management, IT Customization and Implementation, Business Analysis ProjectsDepartment of Transportation: MS Dynamics Customization and Implementation* Orchestrated and contributed to the development of a winning proposal for IT Development and Implementation at the Department of Transportation. This included understanding the customer pain points and developing a comprehensive solution including understanding risk factors and articulating our risk mitigation strategies.* Headed a specialized team to design and implement a customized MS Dynamics CRM solution, enhancing project management and customer relationship capabilities.State of Maryland -Business Process Improvement *Conducted in-depth analysis by reviewing extensive program content, and collaborating with stakeholders to identify operational inefficiencies.*Defined comprehensive business rules covering aspects such as customer service, program eligibility, customer response time, contribution limitations, and website maintenance, which improved program eligibility verification accuracy.* Compiled a thorough 50-page document articulating precise business rules and delineating essential business processes for effective management.Project: Small Business Consulting - SOP development, Technology setup, Workflow Automation*Developed SOP documentation resulting in optimized business operations and enhanced efficiency.*Achieved a 20% increase in overall customer satisfaction by creating and documenting customer service SOPs, ensuring consistent and high-quality service delivery.*Implemented and configured a comprehensive technology stack including Stripe, WordPress, Zapier, Grasshopper, Asana, and Google Business, streamlining business processes and ensuring seamless operations.*Enhanced work productivity through the creation of workflow automation within the CRM system, optimizing task management and reducing manual effort.

Product Marketing + Project Management for the Digital Experience division•Help articulate the brand architecture across the portfolio and work with agency partners to set video communications strategies based on consumer mindsets and needs. •Demonstrate knowledge of website design in order to translate business needs into online experiences that ensure high quality customer interaction on all customer touch points.•Partner with SEO Manager and agencies to drive increased awareness, ranking, traffic and sales across all storefronts/sites.•Work closely with marketing, sales, service/support, web design and development teams to ensure that eCommerce solutions support business strategy and integrate within the website.•Identify projects, develop business cases and manage aspects of projects from conception through to implementation.

Project Management•Ensured the effective implementation and complete fulfillment of sold online advertising and sponsorship campaigns for all Golf properties within Turner Sports •Collaborated with internal and external team members to complete tasks and projects while effectively communicating needs to all stakeholders.•Proactively monitored online campaigns for both delivery and day-to performance as well as troubleshoot any implementation concerns.•Worked with clients, agencies and internal teams to define technical requirements of third party rich media execution for mobile and online advertising.

Events | Digital Marketing | Branding | Social Media for AJC.com and AccessAtlanta.com•Managed and organized digital creative (web banners, e-newsletters, splash pages) process in collaboration with internal and external clients resulting in 15% increase click thru and 20% increase in online visibility. •Managed and activated All Access marketing program with key event marketing partners (online contest activation, cross promotional marketing, email marketing, social media marketing) resulting in 300K revenue increase.•Collaborated with digital agency to cost effectively manage SEM campaign; formulate keyword structure, ad copy and landing pages to increase web traffic while decreasing cost per acquisition.•Utilized various social media tools to interact with readers, increase online impressions, drive traffic and establish a strong brand voice for accessatlanta.com and ajc.com (grew accessatlanta.com online fan base by 200%).