Stephanie R. Email & Phone Number

RielDeal & Co. empowers small business owners to build a brand on their own terms through DIY resources, intuitive trainings and more.

RielDeal Marketing is a one-stop brand marketing firm helping small-to-midsize businesses build brand awareness and get more leads and sales through a customer-focused, data-driven approach.When it comes to attracting and converting customers, we know many businesses are confused and struggling to do it all on their own. So we develop clear brand messaging and digital marketing strategies designed with their customer in mind and based on real data – not a one-size-fits-all solution.With complete marketing support – from brand messaging and web design to social media and automation – our clients are free to focus on building and growing their businesses while we bring in the customers.Our Services:BrandingWebsitesEmail Marketing & AutomationSocial Media MarketingAdvertising

Irving, Texas, Us

- Communications lead for Digital Workplace.- Liaison between McKesson Technology and corporate marketing and communications team.- Enthusiastic leader of the Digital Workplace communications team, a team of three.

Phoenix, Az, Us

Digital Audiences Faculty Associate

• Oversee social media department including goal-focused strategy, setting the path for the brand’s overall social media presence and providing direction for day-to-day execution as a manager to social media specialist and team.• Oversee and directly manage PR department including strategic announcements, development of key partnerships, brand messaging, ongoing media pitching, events, media relations and management of secured coverage opportunities to perfectly position the startup brand for a national audience.• Daily management and optimization of ongoing Facebook, Instagram and Twitter advertising campaigns including a heavy focus within Facebook Ads Platform. Fluent in Power Editor and Ads Manager, including retargeting, abandoned cart and other ecommerce social advertising capabilities.

Scottsdale, Arizona, Us

- Lead creative team of six including graphic designers, content marketers, and paid media specialists for this digital advertising agency.- Managed video shoots and video script creation for digital advertising campaigns.- Management of creative process for clients including client on boarding, ongoing client management and relationship management.- Creation of Facebook advertising campaign and strategy that led to over 300 leads in first 24 hours.

• Social media strategy for B2B and B2C audiences on platforms including: Facebook, LinkedIn, Twitter, Instagram, Google+, YouTube, Pinterest and Periscope.• Daily social media management for B2C and B2C audience including content generation, brand voice development, research and customer service escalation within the ecommerce industry.• Effectively managed paid media and monthly budgets exceeding $15K across social media channels including Facebook Ads (Power Editor), Twitter and Pinterest; decreasing CPA by more than 30% in three months

Phoenix, Arizona, Us

• Research, plan and execute comprehensive marketing and communications strategies for clients across many diverse industries.• Establish and maintain brand voice throughout marketing projects such as: newsletters, internal and external email campaigns, social media strategy and execution, website content creation, blogs, advertisements, white papers, case studies, and more.• Project management across a variety of marketing disciplines. Collaborating with project stakeholders to ensure viewpoints are addressed in final production of marketing and communication materials.Tasks and skills further developed in this role included but were not limited to: project management, brand concept development, digital marketing planning, social media strategy and engagement, website management and email marketing strategy, content strategy and email deployment.

Centennial, Colorado, Us

2012 - 2013: Public Relations Vice President and Social Media/Website Advisor of Beta Kappa Chapter at Arizona State University. As Public Relations Vice President and Social Media/Website Advisor for Beta Kappa (ASU) I assist in guiding the VP with PR planning, and initiatives for the chapter throughout the school year. As Social Media/Website Advisor, I mentor the community manager for the Beta Kappa chapter's online presence including Facebook, Twitter, Instagram and Tumblr. Part of this role includes guiding the chairwoman in creating a content calendar and social media plan for the chapter to increase their online brand recognition.2011 - 2012: Education Vice President, Personal and Chapter Enrichment (PACE) Chairwoman, Crescent Values Chairwoman and Social Media/Website and Historian Chairwoman at Arizona State University.

North Vancouver, British Columbia, Ca

• Solely accountable for developing, writing and editing marketing materials for internal and external use including email campaigns, market–specific and national press releases, collateral, and social media content.• Responsible for managing content on Multivista.com and social media marketing strategy development and day-to-day execution utilizing platforms including Google+, Twitter, LinkedIn, YouTube and Facebook.• Manage email marketing campaign content for international subscriber lists up to 200,000 utilizing platforms including Eloqua, Marketo, and Salesforce.com.Skills further developed in this role: Franchise Relations, Content Generation, Marketing Campaign Development, Social Media Strategy, Social Media Execution

During my time with CityCircles.com I assisted in creating viral marketing campaigns for CityCircles.com. I also was the liaison between the platform, which presents stop by stop information for Phoenix's light rail system, and the community to help provide a better user experience. One highlight of this position was coordinating with the Downtown Phoenix Partnership to plan and execute the first annual Urban Wine Walk in April 2010. This event focused on showcasing the offerings of light rail businesses.

I was active in the planning and preparation for the state of Arizona’s Centennial celebration in February 2012 as an independent representative and contractor.Assist with preparations for the state of Arizona's 100th birthday celebration on a contract basis. Duties include- but are not limited to- handling media requests, creating press releases, Web site planning and design, design of print materials for Centennial events, compiling lists of Centennial Officially Sanctioned Events and performing arts contacts.

As the summer 2009 intern reporter at the Phoenix Business Journal, I covered breaking news and enterprise stories for the web and weekly print edition of the paper. Beats I covered included, but were not limited to: real estate, green trends, education, law, and environment in and around the Valley of the Sun.

Phoenix, Arizona, Us

While working for the Reynolds center as an intern for their 10-week summer 2009 internship program, I helped create content for the center's web site and was influential in creating a social media presence for the center. I also produced content for www.businessjournalism.org periodically throughout my time as an intern for the center. I also am now proficient in CMS programs such as Blogger because of my daily posts on the center's blog,The Pulse.

As a member of the Media That Deelivers Inc. (MTD) team, I was responsible for creating content for Arizona Foothills Magazine, including stories, side bars, and other text elements of the book. I also created stories and side bars for MTD custom publications such as Estates West, and the Biltmore and Kierland Resort custom publications. A large part of my job was also fact checking copy.

While a member of the DRAFT team, I primarily was in charge of fact checking copy. I also spent time creating a calendar of events and isolating certain events to preview for the back of the book. After spending some time on staff I was given the opportunity to produce a side bar and feature story for the national, beer and lifestyle magazine. I worked for this publication for two semesters. Both Spring 2008 and Fall 2008.

When I started at the Ahwatukee Foothills News, I was green to the industry. Working for AFN not only gave me my first opportunity to earn newsier clips but it also gave me the opportunity to experience a newsroom first hand. While at AFN I produced 3-4 stories for the paper and web site on a weekly basis. My stories appeared in both the Ahwatukee Foothills News and the Ocotillo Tribune, which are weekly print publications. A 1600-word enterprise piece on pet overpopulation was one of my last articles to run at AFN. I pitched the story idea to my editors as part of a class assignment for JMC 301, an advanced news writing course offered in the Cronkite School.

Bachelor Of Arts, Journalism

Education record