Career break to help with family health issues and relocation to Idaho. NOTE: Continued resident of SF Bay Area to enable some hybrid work as needed.

Developing Enterprise Marketing and Advertising Technology strategy for Men’s Wearhouse including the Vision and Scope, integrations and delivery for large Enterprise Customers. Recent products include SalesForce and Adobe Personalization, CDP and others. Specifically the full Salesforce implementation for personalization and CDP for a very large and well known retail brand of suits and formal wear - “I’m sure you like how you look” in stealth mode.

Developing Enterprise Marketing and Advertising Technology Vision and Scope, integrations, and delivery for Enterprise/ National Marketing organization for over 30 brands with over 2500+ retail locations. Platform products include Adobe Campaign Standard, CDP- ActionIQ, Google, Analytics, Adobe Sign, and Launch for the second-largest grocer in the US. Result: Cost reduction in development, automation of personalization and customer journeys, transactional and visits have increased significantly over the past months with a reduction in operating costs.• Managing a team of Martech, Adtech Product SMEs and PMs who also was responsible for their individual scrum teams (8+ teams) to drive capabilities of the platform to marketing and local regional stakeholders • Leading education and planning of Roadmap for 2+ years to put Albertsons Inc high above their competitors • Migratiing email from Salesforce to Adobe Campaign Standard • Building platform strategy for automation of Customer Journeys using the platform automation end to end including paid, earned and owned • Creating processes for testing and governance for campaigns and launches

My product organization is leading KP’s technology digital transformation and digital foundation initiatives. We are a product organization focused on delivering the multi-solution implementation and foundation for the Adobe Experience Cloud including Adobe Experience manager (AEM) (formerly CQ5), Adobe Audience Manager, Adobe Target, Adobe campaign, Adobe Analytics and Marketo to support several millions of users on kp.org and across Kaiser Permanente digital experiences. I currently manage 7 platform product manager directs and hundreds of supporting staff to realize our vision. Implementation includes budgets of over 150M per year with support of over 30 scrum teams to help leverage the Adobe platform end to end to provide users with a new digital experience and a superior healthcare experience.

Developed global content, social media strategy and marketing cloud tools for 10+ highly technical business unitsin both b2b and b2c. Global strategies and executions included NALA, APAC, TASA & EUROResult: Increased total global social footprint by 30% in 12 months. Launched a marketinglifecycle model for enterprise and consumer customers to onboard into NVIDIA ecosystemwith a full digital customer journey to increase and track leads. Achieved 150+ billionimpressions globally for key events and launches for key products• Developed a content strategy and vision that provided a holistic view of the impact ofdigital channels to all parts of the business• Lead the marketing teams responsible for demand generation activities, website,events, industry relationships, partner marketing, product marketing, and corporatecommunications and branding• Identified relevant platforms and implemented tools necessary to deliver rich analyticsand insights and lead the deployment of these platforms with key stakeholders acrossthe globe• Created and manage the ongoing content and campaign analysis and best practices tooptimize future editorial and campaign strategies.• Partner with technology team to identify data integration opportunities including CRM,database and tech tool integrations.

Head of digital content for Skype, Outlook and One Drive including, lifecycle, paid media, triageand responsive, content and acquisition in 53 global markets and 9 key markets including blogsand social channels.Result: Content strategy increased interactions leveraging for Outlook by 340% in the first6 months. Created a lifecycle and revenue model for Outlook customers to onboard intoO365 including messaging to drive customers through the funnel. Increased results onSkype social by 430% and grew channel footprint by 24%.• Developed first CRM and lifecycle marketing model for B2B & B2C customers for Outlook• Digital integrations within social for deep customer engagement leveraging integratedmarketing strategies• Developed first mobile focused campaigns with product enhancements and integrations• Developed F16 strategies leveraging customer modeling and personas to help optimizeadvertising• Launched several new tools including digital dashboards and content managementworkflows• Key stakeholder and leader on all teams responsible for demand generation activities,website, events, industry relationships, partner marketing, product marketing, corp.comms. and branding

Led all marketing efforts content creation, ecommerce, site maintenance, and optimization of SEO, SEM, social and front end. Additionally,oversee all digital marketing and integrated campaigns for both B2B and B2C for Hornblower, Inc. with combined business revenue of threequartersof a billion dollars in online transactions.Result: Increased online revenue by 31% in 6 months to almost $10M per month. Additionally increased leads by almost double with a95% reduction in CPL and 45% decrease in CPC. Responsible for all agency relationships, vendor negotiations and a team of six that inresponsible for all marketing content, social, lead gen using marketing automation for B2B and B2C with cross-sell and drivingrevenue across all digital channels.• CRM/Data warehousing, SEO, online web development• Digital content and lifecycle marketing strategy development and implementation• Developed Testing strategy for company to drive incremental with cart abandonment and retention strategies• Developed SEO strategy and optimized the site to help increase organic traffic by over 150% Y/Y• Developed ecommerce best practices and rolled out company-wide• Supported all new sales initiatives and increased landing page and email optimization• Reorganized digital team in a new role with new people to be one of the most successful teams in the organization• Responsible for demand generation activities, website, events, industry relationships, partner marketing, product marketing, andcorporate communications and branding

Led digital marketing strategy and acquisition specific to mobile and social to introduce new products to current Wells Fargo customers aswell as mine prospects for the lending division, including loans, student lending, credit cards, rewards, auto lending and other lines ofbusiness.Result: Created social and mobile strategies and content for all lines of business for acquisition and conversion in these channels.Developed listening program to support success metrics based on conversation themes.• Developed robust testing strategies for PC to increase efficiencies• Created PPC and SEM plans and executed upon $3MM per month in media spends• Developed content strategies to generate revenue; including video, email, social media and community posting• Developed mobile technology to support mobile acquisition for display and search increasing traffic by 13% and conversion by 30%• Key stakeholder and responsible for demand generation activities, website, events, industry relationships, partner marketing,product marketing, and corporate communications and branding

Led global digital marketing and strategy to acquire traffic to the IGN.com network including network platforms, developed CRM strategyusing PPC, SEO, social, email, SMS etc. and handled strategic partnerships including Microsoft Xbox LIVE and other Fortune 100 companies.Result: Developed strategic integrated digital and social marketing plans to drive over 30 million new visitors and over 2 billion brandimpressions in 2012. Additionally, in first quarter of 2013 drove 11 million new visitors and 300 million brand impressions.• Executed large PPC, SEM and social advertising campaigns for B2B and B2C customers and users• Increased unique visitors by 10% or 4M per month which in turn increased revenues by $3,500,000• Increased traffic and engagement on all social media channels including Facebook, Twitter, YouTube and Google+ by 232%.• Launched a YouTube Original channel and acquired 250,000 subscribers and over 10 million views• Drove significant traffic and created over $3M in incremental revenue by creating integrated on and offline strategies for tent poleevents• Launched first game-centric Xbox Live App in the gaming vertical and surpassed 3-month goal in just 13 days and 5 times the originalgoal by 3 months. This has netted almost 5 million users and 100M+ views• Created very strategic partnerships with major publishers, sites and developers to acquire over 1 billion additional brandimpressions

Led and executed digital marketing strategies for LG Mobile, eBay, Google, PayPal, Freebird’s World Burritos, Seagate, Disney Travel and Tavistock Restaurants. Responsible for the strategy and execution of all social media, digital and mobile channels for Seagate, LG Mobile, Freebird’s Burrito and Union Bank. Executed several successful campaigns for each client with budgets of over $10 million Result: Leveraged social relationships to gain millions of users on social media and rebrand Fortune 500 companies into the consumer marketplace. Helped with Digital user experience redesign, including social media integration, using open graph and collecting non-private data to begin a CRM programs and better identify users to remarket. Created Integrated Digital plans integrated into a global launch strategy to increase sales by 40% in some campaigns. • Created strategy and execution social media and digital initiatives using social media, mobile, SMS, email to increase traffic and build community around brands • Estimated social media ad spends and created media strategies to execute with the highest ROI possible• Prepare, deep and accountable analytics and measurement plans to accomplish client KPI’s, engagement increased by 300% and mobile strategy helped conversions by 18% • Created social strategy and executed the first ever YouTube 3D LIVE rock concert netting 350,000 concurrent viewers for LG mobile on the launch of a phone which was responsible for an estimated 32% increase in sales

Hired into a newly created position to build out formal digital and social media marketing strategies for the promotion of all products. Executed all Facebook advertising spends of over $400,000 per month. Created the strategy and execution of several campaigns with differing strategies and goals in the social media space to acquire and covert consumer purchasing Created overall strategy and executed several campaigns per month. Repositioned brand look and products in the consumer marketplace. Result: Created a new product line; phone covers for women. Created designs of new products, manufacturing plans, marketing and promotion plan and executed the launch. This product line became 40% of the revenue per month and doubled forecasted sales in December. • Created the designs of the new product lines and reduces costs of producing designs and automated workflow to reduce time to market by 200% • Created a marketing workflow for text ads, SEO, SEM and Facebook which reduced costs by 67% and increased productivity by 136% to increase overall ROI to marketing budgets • Created strategy and execution for campaign-specific and evergreen social media and digital initiatives focused on Facebook, Yahoo, YouTube and video distribution in experiential, promotion, product releases, events and blogs increasing traffic to campaigns and building better consumer relationships.; tripled their social footprint in 6 months. • Leveraged existing blogger and micro-blogger relationships to gain mega- influencers to significantly impact sales and increased ROI for each campaign • Helped test user experience on site optimizing user experience to reduce bounce by 18%.

Grew the company from 3 people to directly managing 23+ person team including Client Services, Customer Service, Social media analysts, Social media marketing coordinators, Social Media Managers, Social Media and SEO strategy and business development. Social Media strategy and campaigns included Visa - Olympics 2010, Visa Holiday 2009, National Geographic, Stride Gum, AT&T. Created the company workflow and managed the day-to-day operations of the company. Multiple project management, resourcing and strategy for clients such as Visa, Project durations include 4-52 weeks with budgets of 1-10 million. Managed 3rd Party agencies including AKQA, OMD and TBWA. Team size included 20+ people (2 managers, 2 leads, and 19 support/execution staff) Result: The Company increased 6 fold because of business development and strategic partnerships I had made. Company had increased in size due to driving 20% of Visa’s traffic for holiday with 1% of their Holiday budget. The strategy and results were 30 times better than ad spend. We also introduced Stride’s new Gum flavor with over 50,000 views to their videos within a few hours. • Created strategy for Visa which exceeded expectations to gain 560% more business and revenue to the agency • Created strategic partnerships with Fortune 100 companies to leverage social media for clients and create a social media blogger network • Created a CRM for Blogger outreach which reduced costs of productivity and overhead by 80% • Prepared analytics, listening using Radian 6/Alterian, and ROI for campaigns where my team regularly exceeded expectations by 500% • Created integrated Digital and social strategy with agencies to ensure campaigns would resonate with customer and improved redemption of Visa coupons and swiped by 18% in 3 months.

Managed a staff of 8 who produced 38 magazine titles, 350 email newsletters, 40+ enriched and PDF digital editions, creative/marketing projects, content of 30+ websites, banners, banner statistics, white papers and video for a highly technical market. Result: Maximized efficiency to create a streamlined work environment using scheduling and ad management software to ensure media fulfillment for online and print markets as well as tagging, search ability on sites and measurement of stats including impressions and clicks. • Created and redesigned 38 websites; managed and migrated all print to web content for company websites, developed and managed online integrated client-marketing campaigns, designed online/print ads, supervised and trained marketing, programming and news personnel on web content updates, communicated through various social media outlets (Facebook, Twitter, YouTube, Flickr) • Built online communities for Intel, Autodesk, HP and Chip Design, Created online and offline promotions, produced web analytic reports that created better ROI for our clients • Supervised viral and grass roots marketing on blogs, social networks like MySpace, viral video sites like YouTube, and forums • Implemented and optimized online marketing campaigns, including Google Adwords and Yahoo Search pay-per-click campaigns to promote pages to engineers and increase traffic and email lists • Managed homepage and advised company on requirements for improved SEO, ecommerce, content management (CMS), social networking and viral features to increase traffic by 120% in the first 30 days of new launch

Responsible for creation, execution and production of 4 magazines

Responsible for all graphic design for corporate branding clients Managed workflow and procedures for 3+ employeesReceived several awards for outstanding customer service and efficiency.